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Added 15 mins ago
T
Senior Personal Banker Trainee – Home Borrowing - Mandarin and/or Cantonese language skills considered an asset
TD
Coquitlam, BC
- Full-time
…that best suit customers' financial needs? Then join us as a Senior Personal Banker – Home Borrowing Trainee and demonstrate your subject matter expertise in providing sound financial…
Added 29 mins ago
C
Relationship Manager, Business Banking
CIBC
Saskatoon, SK
- Full-time
As a member of Business Banking team, you’ll be reporting to the Director or Senior Manager & Team Lead, Business Banking, providing new and existing clients with an exceptional client…
Added 44 mins ago
TH
Director of Food And Beverage
Trail Hub
Whitby, ON
- Full-time
Trail Hub has grown rapidly, and our next phase requires stronger systems, financial discipline, leadership development, and operational consistency across our hospitality business.
Added 59 mins ago
GP
Senior Engineering Program Manager
Generac Power Systems
Toronto, ON · Canada - Toronto
- Full-time
The Senior Engineering Program Manager leads cross-functional delivery of product development initiatives, including new product introductions, cost reduction, technology integration, and…
Added 59 mins ago
Software Development Manager, Rendering Foundations
Amazon
Vancouver, BC
…Detail Page across web and app. We are looking for a Software Development Manager to build and lead a new team in Vancouver that owns agentic CX and experience orchestration interfaces. The…
Added 1 hour ago
ECH - Manager, Marketing (12-Month Contract)
The Employee Experience Team
Vaughan, ON
Empire Homes is seeking a Marketing Manger! Under the direction of the Senior Director, Marketing, you will be responsible for playing a crucial role in driving the company’s growth through…
Added 1 hour ago
Strategic Sourcing - Strategic Sourcing Specialist
Mohawk Medbuy Corporation (MMC)
Burlington, ON · ON · Kingston, ON · London, ON · Thunder Bay, ON · Toronto, ON · Chatham-Kent, ON
Reporting to the Senior Manager, Strategic Sourcing, this position is responsible for providing support to lead and implement strategic sourcing processes which achieve the best possible…
Added 1 hour ago
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ServiceNow Developer
BMO
Toronto, ON · YNG
- Full-time
In addition to hands-on development and technical solution design, the Senior ServiceNow Developer will provide technical leadership, mentorship, coaching, and day-to-day guidance to two…
Added 1 hour ago
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Senior Manager, Credit Risk Strategy Oversight
BMO
Toronto, ON · BMOPLACE
- Full-time
Join a purpose‑driven team at the core of BMO’s risk management ecosystem. As the Senior Manager, Credit Risk Strategy Oversight, you will provide independent, forward‑looking challenge on…
Added 1 hour ago
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Director & Assistant Market Leader, Private Wealth
BMO
Toronto, ON · FCP
- Full-time
…recruitment, operational and sales compliance, and professional development of branch staff. Works collaboratively within the branch, BMO partners and the community to build relationships…
Added 1 hour ago
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Senior Relationship Manager, Commercial Banking (Financial Services Group)
BMO
Toronto, ON · FCP
- Full-time
…relationships within the Financial Services sector, with a focus on senior debt financing opportunities with Non-Bank Financial Institutions as well as full banking relationships with…
Added 1 hour ago
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Manager, Credit Risk Strategy Oversight
BMO
Toronto, ON · BMOPLACE
- Full-time
Access to senior leaders, cross‑functional partners, and complex oversight challenges that support ongoing career development.
Added 1 hour ago
B
Mortgage Specialist
BMO
Laval, QC
- Full-time
Addresses customer service issues according to established parameters, escalating persistent or complex matters to more senior staff or other departments for resolution.
Added 1 hour ago
B
Mortgage Specialist
BMO
Granby, QC · GRBY
- Full-time
Addresses customer service issues according to established parameters, escalating persistent or complex matters to more senior staff or other departments for resolution.
Added 1 hour ago
B
SENIOR ACCOUNT MANAGER FINANCING – Montreal
BDC
Montreal, QC · Eastern Montreal
- Full-time
We are looking for a senior account manager who will leverage his or her interpersonal strengths and network to generate new business opportunities while managing a portfolio of existing…
Added 1 hour ago
FS
Director of Operations
Fresh Start Foods Canada Ltd.
Milton, ON · Fresh Start East Milton Administration-Ontario-FSE
- Full-time
…policies and procedures are followed, while participating in Senior Leadership Team. They will also develop processes that will maximize stewardship, safety, quality, and…
Added 1 hour ago
M
Manager / Senior Manager, AI Model Risk Governance, Standards & Enablement
Manulife
Halifax, NS · Toronto, ON · Waterloo, ON · Montreal, QC
- Full-time
Manulife is seeking an experienced Manager / Senior Manager, AI Model Risk Governance, Frameworks & Standards to lead the development and evolution of the enterprise AI Model Risk…
Added 2 hours ago
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Senior Naval Architect - Team Lead
BMT
Victoria, BC
- $105,000 to $150,000 CAD / year
- Full-time
Job Title: Senior Naval Architect - Team Lead
Added 2 hours ago
B
Senior Naval Architect - Team Lead
BMT
Ottawa, ON
- $105,000 to $150,000 CAD / year
- Full-time
Job Title: Senior Naval Architect - Team Lead
Added 2 hours ago
B
Senior Naval Architect - Team Lead
BMT
Ottawa, ON
- $105,000 to $150,000 CAD / year
- Full-time
Job Title: Senior Naval Architect - Team Lead
Added 2 hours ago
B
Senior Naval Architect - Team Lead
BMT
Dartmouth, NS
- $105,000 to $150,000 CAD / year
- Full-time
Job Title: Senior Naval Architect - Team Lead
Added 2 hours ago
S
Store Director
sephora.com
Saint John, NB
- Full-time
As the next Store Director at Sephora, you will oversee and manage the overall client service experience, people development, sales, productivity, merchandising, operations, and human…
Added 2 hours ago
CO
Senior Manager, Anti-Money Laundering Advisor
Capital One
Toronto, ON
- Full-time
161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,Senior Manager, Anti-Money Laundering Advisor
Added 3 hours ago
Project Engineering Manager - Brossard
Schneider Electric
Brossard, QC
…Global Supply Chain, Middle Office, and commercial teams to turn customer needs into practical solutions. You will provide clear direction to the engineering organization while supporting…
Added 3 hours ago
EC
Senior Electrical Engineer
EnGlobe Corp.
Dartmouth, NS
- Full-time
We are seeking a Senior Electrical Engineer to provide technical leadership, project oversight, and client support for a diverse portfolio of building and infrastructure projects.

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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