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Added 14 mins ago
V
Senior Draftsman, Draftswoman H/F
VINCI
Toronto, ON
- $80,000 to $95,000 CAD / year
- Full-time
The Senior Draftsman/Draftswoman will be responsible for the production and coordination of technical drawings and plans for construction projects. While actively contributing to drafting…
Added 14 mins ago
EL
Senior Brand Manager, Cardiometabolic Health
Eli Lilly and Company
ON · Ontario, Canada
- Full-time
Senior Brand Manager – Cardiometabolic Health
Added 14 mins ago
HF
Senior Manager, Major Gifts And Campaigns
Habitat for Humanity Halton-Mississauga-Dufferin
Burlington, ON
- Full-time
Role Description The Senior Manager, Major Gifts and Campaigns is a full-time, on-site role based in Burlington, ON. This position leads the development and execution of major gift…
Added 14 mins ago
SI
Registered Nurse
Shannex Incorporated
Halifax, NS
- Full-time
…healthcare sector, Shannex offers opportunities for growth, development and advancement. And at the end of every day, you will know you’ve made a measured difference in the lives of our…
Added 43 mins ago
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Manager IM/IT
Hays
Ottawa, ON
- $106,000 to $132,000 CAD / year
- Full-time
Reporting to the Senior Director, IM/IT, the Manager IM/IT is responsible for developing, implementing, and supporting a broad range of Information Management and Information Technology…
Added 43 mins ago
FT
Senior Network Engineer
Franklin Templeton
Toronto, ON
- Full-time
At Franklin Templeton, we believe success is built through powerful partnerships. As a forward thinking asset manager, we build dynamic relationships with clients, understand their goals,…
Added 58 mins ago
WC
English Language Instructor, LINC (Casual, supply) (2026-383-CP)
WoodGreen Community Services
Toronto, ON
- Temporary
This position is responsible to the Senior Manager of Newcomer Language Services for preparing lessons and teaching English language classes in accordance with the Canadian Language…
Added 59 mins ago
EC
Analyste, propositions et soumissions / Proposal-Quotations Analyst
Eaton Corporation
Laval, QC
- Full-time
Added 1 hour ago
AH
transportation manager
ATL Heavy Haul Inc
Millicent, AB
- Full-time
Added 1 hour ago
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Senior Developer
BMO
Toronto, ON · BMOPLACE
- Full-time
The Senior Developer is responsible for driving the end-to-end software development lifecycle, collaborating across functional teams to transform business requirements into technical…
Added 1 hour ago
IG
Gestionnaire, systèmes financiers***Manager, Financial Systems
IPEX Group
CA - IDS - Office
- Full-time
Added 1 hour ago
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Gestionnaire, systèmes financiers***Manager, Financial Systems
Aliaxis
CA - IDS - Office
- Full-time
Added 1 hour ago
ML
Senior Operations Manager (Operations Manager I)
Matrix Logistics Services Limited
Cornwall, ON
- Full-time
As a Senior Operations Manager (Operations Manager I) at DHL Supply Chain, you will play a pivotal role in ensuring the smooth and efficient operation of our warehouses. Your…
Added 1 hour ago
GS
Senior Account Manager
Guardteck Security Corp.
Burnaby, BC
- $85,000 to $105,000 CAD / year
- Full-time
Guardteck is seeking an Senior Account Manager to manage client relationships and service delivery across a portfolio of security sites in the Lower Mainland. This is a client-facing…
Added 1 hour ago
NB
Senior Treasury Manager, Creative Media & Technology
National Bank of Canada
Vancouver, BC
- Full-time
…innovative companies at every stage of their growth journey. As a Senior Treasury Manager within Commercial Banking, you will play a strategic role in helping organizations operating in the…
Added 1 hour ago
FH
Senior Business Analyst
Fraser Health
Surrey, BC
- Full-time
The Senior Business Analyst – Diagnostic Cardiology provides clinical informatics, project coordination, training, go-live, optimization, and sustainment support for diagnostic cardiology…
Added 1 hour ago
FH
Manager, Food Operations
Fraser Health
BC · Tri-Cities / Coquitlam / Port Coquitlam / Port Moody, British Columbia
- Full-time
Reporting to senior leadership within Food & Dietitian Services, the Manager, Food Operations is responsible for leading site-based food service operations with a strong focus on quality,…
Added 1 hour ago
K
Resource Management Specialist
KPMG
ON · Toronto, Ontario
- Full-time
Support staffing and utilization efforts by preparing reports that enable the Resource Manager and other leaders (e.g., Performance Managers, Engagement Managers, Partners) to make informed…
Added 1 hour ago
PC
Capital Markets and Accounting Advisory Services, Manager
Pwc Canada
Vancouver, BC
- Full-time
…transactions, and you’ll have significant interaction with senior company management, bankers, lawyers and other…
Added 1 hour ago
P&
Gestionnaire de programme senior, Stratégie commerciale des nouveaux produits | Senior Program Manager, New Product Commercial Strategy
Pratt & Whitney
Longueuil, QC
- Full-time
Added 1 hour ago
OH
Manager, Transplant Services
Ontario Health | Santé Ontario
ON · Ontario, Canada
- Full-time
The Manager leads organ-specific program portfolios and works closely with leadership to drive policy development, program enhancements, and operational improvements that strengthen system…
Added 1 hour ago
OH
Project Manager, Enterprise Project Management Office
Ontario Health | Santé Ontario
ON · Ontario, Canada
- Full-time
Ongoing learning and career development opportunities designed to help you grow, advance, and thrive in your profession
Added 1 hour ago
J
Manager I, Sales Development
Jobgether
Canada
- Full-time
The Manager I, Sales Development will lead and scale an outbound sales development team, driving pipeline generation and supporting the organization’s broader sales objectives. This role…
Added 1 hour ago
B
Manager- Programs, Profitability
Bombardier
Montreal, QC
- Full-time
…our industry and beyond. By prioritizing employee growth and development, we empower everyone to reach their full potential on their own terms, because the best work happens when you are…
Added 1 hour ago
OH
Lead, Clinical Programs and Enterprise Planning
Ontario Health | Santé Ontario
Toronto, ON
- Full-time
Reporting to the Manager, Cancer and Ontario Health Priorities, the Lead will connect Ontario Health portfolios, business units and regions with governments, health service providers,…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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