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Added 14 mins ago
Administrator
BHP
Canada
…transitioning, if required. Benefits offered as part of the relocation program include (but are not limited to) new home purchase assistance, temporary accommodations, home finding trip and…
Added 14 mins ago
BM
Program Manager
Baylis Medical Technologies
Mississauga, ON
- Full-time
The Program Manager is responsible for the high-level cross-functional and business leadership for a variety of program types, ranging from traditional internal product development…
Added 14 mins ago
UH
Junior Coordinator, Mass Marketing
University Health Network
Toronto, ON
- Contract
Reports to: Senior Marketing Coordinator, Events - Mass Marketing and Marketing Manager, Brand - Mass Marketing
Added 14 mins ago
O&
Operations Manager - Offsite Catering & Events
Oliver & Bonacini
Toronto, ON
- $55,000 to $65,000 CAD / year
- Full-time
Under the direction of the Associate Director, the Operations Manager is accountable for the day to day operations of the business including logistics, staffing, cost controls, training,…
Added 29 mins ago
AI
Accounts Payable Manager
American Iron and Metal
Montreal, QC
- Full-time
Reporting to the Senior Manager, Corporate Accounting, the Accounts Payable Manager will play a key leadership role within AIM’s Finance Shared Services Center (FSSC). The incumbent will be…
Added 29 mins ago
Manager of AMO (QA) - MC2
Westerkirk
Woolwich, ON
Profile (Overview of Job): Manager of AMO (QA)
Added 29 mins ago
Active Living Aide - Casual
Cogir Senior Living
Port Perry, ON
Cogir Senior Living manages retirement residences across the country. We offer a range of senior living options including independent living, assisted living and memory care.
Added 44 mins ago
W
Senior Compensation Manager
Waabi
Toronto, ON
- $175,000 to $260,000 USD / year
- Full-time
…company leadership when it comes to our compensation approach and…
Added 44 mins ago
Associate Director, Bain Academy
Bain & Company
Toronto, ON
Current or recent experience as a Bain consulting Senior Manager, with a rating of “Strong Impact/Contribution” or higher in your most recent professional development review, or…
Added 56 mins ago
NS
Junior Account Manager- Retail
NLI Solutions
Toronto, ON · Greater Toronto Area, Canada
- Full-time
NLI Solutions is looking for a highly organized, proactive and detail-oriented Junior Account Manager – Retail to support our Senior Account Managers in managing key retail clients and…
Added 56 mins ago
NS
Senior Account Manager-Loyalty & Incentives
NLI Solutions
Toronto, ON · Greater Toronto Area, Canada
- Full-time
We are looking for a driven, organized and relationship-focused Account Manager – Loyalty & Incentives to manage and grow a portfolio of key client accounts.
Added 56 mins ago
RE
Technical Project Manager
Randstad Enterprise
Montreal, QC
- Contract
Job Title - Technical Project/Program Manager
Added 57 mins ago
Senior Manager Data and Insights
Scotiabank
Montreal, QC
As a Senior Manager Data and Insights, you will be responsible for working across the Grow Quebec team, and the business lines turning data into actionable insights. These insights will be…
Added 57 mins ago
RC
Senior Manager, Human Resources - North America Commercial Teams (18-month Contract Role)
Revlon Corporate
Mississauga, ON
- $130,000 to $140,000 CAD / year
Project & Program Management: Lead multiple HR and organizational initiatives simultaneously. Establish timelines, milestones, accountability measures, and success metrics; monitor…
Added 1 hour ago
Senior Application System Analyst
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Stellarton, NS
…join our team! We currently have a full-time opportunity for a Senior Application System Analyst. This role is based out of our office located in Stellarton;…
Added 1 hour ago
M'
Digital Sales Lead
Metals 'R' Us
Dartmouth, NS
- Full-time
Where you take it is mostly up to you. Running the trade program, senior account management, eCommerce operations. This is a Nova Scotian company with a fast growing national presence.
Added 1 hour ago
O
Senior Organizational Change Management Specialist – AI Transformation
Onepoint
Ottawa, ON · Montreal, QC
- Full-time
We are seeking a Senior Organizational Change Management Specialist – AI Transformation to join our team.
Added 1 hour ago
W
Senior Organizational Change Management Specialist – AI Transformation
Wepoint
Ottawa, ON · Montreal, QC
- Full-time
We are seeking a Senior Organizational Change Management Specialist – AI Transformation to join our team.
Added 1 hour ago
M
Manager, Business Continuity Planning
Manulife
Toronto, ON · Waterloo, ON
- Full-time
Facilitate second-line and third-line reviews of resilience controls, practices, and program effectiveness.
Added 2 hours ago
AE
Senior Manager, Access to Information and Privacy (ATIP) - (ATIP Coordinator)
Atomic Energy of Canada, Ltd.
Chalk River, ON · Ottawa, ON
- Other
A confidential Employee & Family Assistance Program, providing support for you and your family during life’s challenges, so help is available when it’s needed most.
Added 3 hours ago
DO
Director, Evaluation
Department of Energy and Economic Diversification
Perth South, ON
- Full-time
Explore our career opportunities and graduate program to discover how you can make a meaningful impact. For current vacancies, visit us on LinkedIn or head to the DEED corporate website.
Added 3 hours ago
RM
Manager, Human Resources
Ross Memorial Hospital
Kawartha Lakes, ON · Lindsay, ON
- Full-time
The HR Manager will provide HR leadership and advisory support to an assigned portfolio of clinical and corporate departments while also providing operational oversight to HR Consultants,…
Added 3 hours ago
GL
manager, logistics - transportation
G&C LOGISTICS
Mississauga, ON
- Full-time
College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years
Added 3 hours ago
S
Program Manager - Community Integration - Regular full-time - 2026-18899 (2026-18899)
Sunnybrook
Toronto, ON
- Full-time
As a member of the Integrated Care & System Partnerships portfolio, the Program Manager is a leader who will support the development, delivery and ongoing management of transitional and…
Added 3 hours ago
NB
Chief Application Analyst
National Bank of Canada
Toronto, ON
- Full-time
You are part of a team of 7 colleagues in the Electronic Trading sector and will report to the Senior Manager.

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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