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Analytics Engineer I (Remote, Canada)
GoCanvas
Remote, Canada
- Full-time
- Remote
Continuous Learning - Test every assumption and never stay stagnant.
Added 4 mins ago
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Integrations Engineer I (Remote, Canada)
GoCanvas
Remote, Canada
- Full-time
- Remote
Test, debug, and validate integrations using tools such as Postman to ensure solutions perform reliably before deployment.
Added 4 mins ago
VL
Client Engagement Lead - Canada
Very LLC
Remote, Canada
- Full-time
- Remote
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Housekeeper - Part Time & Casual
Maquise
Pouce Coupe, BC
- Part-time
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Cook - Part Time & Casual
Maquise
Pouce Coupe, BC
- Part-time
Added 4 mins ago
ZT
Développeur de logiciels, professionnel II/ Software Engineer, Professional II
Zebra Technologies
Montreal, QC · CAN - Montreal, Canada
- Full-time
Reviews test results and performs root-cause analyses to identify problems.
Added 17 mins ago
RM
RN Registered Nurse
Ross Memorial Hospital
Kawartha Lakes, ON · Lindsay, ON
- Temporary
…their mother and family, and will only leave their mother if a test needs to be done or if there is a clinical need to more closely observe the…
Added 17 mins ago
ES
truck and coach technician
Emcon Services Inc.
Thunder Bay, ON
- Full-time
Inspect and test mechanical units to locate faults and malfunctions
Added 17 mins ago
PC
Internal Audit Senior Associate
PwC Canada
Toronto, ON
- Full-time
Utilize GenAI and data analytics (Alteryx) to automate tasks and test steps.
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Rail Car Mechanic Apprentice
CPKC
Thunder Bay, ON
- Full-time
…including physical, vision, hearing, and a negative company drug test is required. Post hire qualification drug testing may also be…
Added 17 mins ago
ZC
Full Stack Developer (Java/JavaScript)
Ztek Consulting
Montreal, QC
- $110,000 to $120,000 USD / year
- Full-time
Develop and execute unit, integration, and automated test cases to maintain application quality and reliability.
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Senior QA Automation Engineer – Java & Playwright
Cognizant
Toronto, ON
- $80,000 to $110,000 CAD / year
- Full-time
Build and execute automated test suites for UI, API, and backend validation using Playwright and related technologies.
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Signals and Communications Labourer
CPKC
Revelstoke, BC
- Full-time
…including physical, vision, hearing, and a negative company drug test is required. Post hire qualification drug testing may also be…
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Software Engineer in Test
LTM
Mississauga, ON
- $103,554 to $115,200 CAD / year
- Full-time
Job Role – Software Development Engineer in Test
Added 17 mins ago
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Neighborhood Aide Part-Time
Freeport Recreation Center
Montreal, QC · Urban agglomeration of Montreal, QC
- Part-time
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Senior Software Engineer / Member of Technical Staff (MTS)
Akkodis
Brampton, ON
- Contract
Collaborate with cross-functional teams including systems, hardware, integration, and test engineering groups.
Added 17 mins ago
EI
Quality Assurance Lead
ExcelGens, Inc.
Montreal, QC
- Contract
We are seeking a Quality Assurance Lead to oversee independent test governance and readiness assurance for a major SAP S/4HANA and BTP transformation. The role focuses on validating testing…
Added 17 mins ago
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GenAI Prompt Engineer
TechDoQuest
Toronto, ON
- Contract
-Test Case Development: Create and execute comprehensive test cases for AI generated responses, assessing robustness, accuracy, and user experience.
Added 17 mins ago
WI
Assistant Technician, Construction
WSP in Canada
Ottawa, ON
- Full-time
Assist with documenting field observations, measurements, and test results to support project quality requirements.
Added 17 mins ago
TS
Human Resources Analyst (Learning & Development) (12-month contract)
T&T Supermarket
Richmond, BC
- $44,000 to $55,000 CAD / year
- Contract
Added 17 mins ago
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Lead Customer Project Support Engineer
ALTEN Canada
Markham, ON
- Full-time
Knowledge of relay testing practices, test equipment, and test procedure development.
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IOHUB Design Verification Engineer
AMD
Markham, ON
- $128,000 to $192,000 USD / year
- Full-time
Develop the IOHUB test plan, implement DRVR, and drive verification closure.
Added 17 mins ago
ES
Client Software Engineer - EA Sports™ FC
EA SPORTS
Vancouver, BC
- Full-time
End-to-End Feature Development: Collaborate closely with client and server engineers to architect, integrate, and test end-to-end features across platforms.
Added 19 mins ago
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Maintenance Technician I
Marriott
Montreal, QC
- Full-time
…complete and thorough cleanup of the painting or repair area. Test, troubleshoot and perform basic repair on all types of equipment, plumbing (e.g., plunge toilets and unclog drains),…
Added 19 mins ago
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Manager, EAML Examination
CIBC
Toronto, ON
- Full-time

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

Apply About employer

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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