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Added 10 mins ago
HR
QA/QC Engineer
Hitachi Rail
Mississauga, ON
- Full-time
Hitachi Rail STS Canada is looking for an enthusiastic self-motivated QA Engineer who thrives in a fast-paced environment. The successful candidate is comfortable performing a wide range of…
Added 10 mins ago
A
Systems Development Engineer Intern, Canada 2027
Amazon
Vancouver, BC
- Full-time
As a System Development Engineer Intern, You Will/may
Added 10 mins ago
TM
Sales Engineer
Technical Management Group Ltd. (TMG)
Toronto, ON
- Full-time
…contribute to TMG’s next phase of growth and development. The Sales Engineer plays a central technical-commercial role within TMG's sales and proposal process, supporting revenue generation…
Added 10 mins ago
HR
Signaling System Engineer
Hitachi Rail
Mississauga, ON
- Full-time
Hitachi Rail is looking an enthusiastic and self-motivated Signaling System Engineer who thrives in a fast paced environment. This role located on-site in Mississauga, Ontario CA.
Added 10 mins ago
U
Full-Stack Software Engineer
Ultrassure
Remote, Canada
- Full-time
- Remote
We are hiring a Full-Stack Software Engineer to help build the next generation of the platform.
Added 25 mins ago
SO
Senior Software Engineer, Dentrix Ascend
Software of Excellence
Surrey, BC
- Full-time
We are looking for a Senior Software Engineer to join our True North team and help build and evolve Dentrix Ascend for the US market.
Added 26 mins ago
WH
Digital Transformation Intern
WELL Health Technologies Corp
Toronto, ON
- Full-time
…finding where it breaks down, building an AI-enabled solution, testing it with the people who will use it, and helping put it into…
Added 26 mins ago
WH
Digital Transformation Intern
WELL Health Technologies Corp
Vancouver, BC
- Full-time
…finding where it breaks down, building an AI-enabled solution, testing it with the people who will use it, and helping put it into…
Added 26 mins ago
CT
Senior Network & Security Engineer
Charter Telecom
Victoria, BC
- Full-time
We are seeking an experienced Senior Network & Security Engineer to design, implement, and support enterprise networks for clients. You will lead network projects from design through…
Added 26 mins ago
T
Sr, Mainframe Engineer, TD Securities
TD
Toronto, ON
- Full-time
Responsible for coding, testing, packaging, deployment, and support of builds as code is promoted from development, system, acceptance, and production environments. Prepare for and…
Added 40 mins ago
4I
Senior Embedded Systems Electronics Engineer
4FMV Inc
Montreal, QC · Greater Montreal Metropolitan Area
- $118,000 to $132,000 CAD / year
- Full-time
4FMV is recruiting on behalf of our client, a Montreal-based innovation lab, for a Senior Embedded Systems Electronics Engineer. The lab develops and commercializes new products, solutions…
Added 40 mins ago
HS
Senior Software Engineer
Henry Schein One Canada
Surrey, BC
- Full-time
We are looking for a Senior Software Engineer to join our True North team and help build and evolve Dentrix Ascend for the US market.
Added 1 hour ago
SS
Electrical Designer / Drafter
Sunbelt Solomon
AB · Edmonton, AB
- Full-time
…Engineering Team in our Edmonton office. Reporting to the Consulting Engineer, the successful candidate will be accountable for creating exceptional client experiences by creating and…
Added 1 hour ago
ES
Senior Site Reliability Engineer – AEM
Epsilon Solutions Ltd.
Toronto, ON
- Full-time
Senior Site Reliability Engineer – Adobe Experience Manager (AEM), CDN and Edge Delivery
Added 1 hour ago
HS
Senior Java Software Engineer
Henry Schein One Canada
Surrey, BC
- $130,000 to $142,000 CAD / year
- Full-time
We are looking for a Senior Software Engineer to join our True North team and help build and evolve Dentrix Ascend for the US market.
Added 1 hour ago
S
Platform Architect - AI Platform
SIMPRO
Montreal, QC
- Full-time
The Platform Engineer designs, builds, and maintains the Simpro platform infrastructure to ensure scalability, reliability, and performance. The Platform Engineers will automate the…
Added 1 hour ago
PF
Data Engineer 1
Pattison Food Group
Langley (District), BC · Langley Office - Langley BC
- Full-time
We have an exciting opportunity for a full-time Data Engineer to join our IT team in Langley, BC.
Added 1 hour ago
LC
Software engineer
LotusFlare Canada Inc
North York, ON
- From $69.17 CAD / hour
- Full-time
- On-site
Operate automatic or other testing equipment to ensure product quality
Added 1 hour ago
AI
GCP Data Engineer
Aptino, Inc.
Canada
- Contract
We are looking for an experienced GCP Data Engineer with strong hands-on experience in Google Cloud Platform, BigQuery, SQL, and data warehousing. Experience with dbt, Python, and…
Added 1 hour ago
HT
Designer, Development (Service)
Husky Technologies
Bolton, ON
- Full-time
The service team is currently seeking a Mechanical engineer/designer to specialize in resolving service issues.
Added 1 hour ago
HT
Product Development Engineer
Husky Technologies
Bolton, ON
- Full-time
Our Development Engineering team is looking to hire an experienced Product Development Engineer. The successful candidate will lead the technical development of packaging products working…
Added 1 hour ago
HT
Applications Engineer
Husky Technologies
Bolton, ON
- Full-time
Collaborate with cross-functional experts across Product Development, Advanced Development, Testing, and Validation teams to translate emerging technologies into scalable, customer-focused…
Added 1 hour ago
Y
Senior QA Automation Engineer (Playwright)
Yochana
Montreal, QC
- Full-time
We're looking for a Senior QA Automation Engineer to design, build, and maintain automated test frameworks that ensure the quality and reliability of our software. You'll work closely with…
Added 1 hour ago
Engineer, Capital Projects
Trans Mountain
Edmonton, AB
Trans Mountain is seeking a collaborative, motivated, and values driven individual to join our dynamic team as a Engineer in the Capital Projects team. In this position, you will play a key…
Added 1 hour ago
GM
Senior Software Developer - Virtualization and SIL Integration
General Motors
Markham, ON
- Full-time
…of Virtualization and Software-in-the-Loop (SIL) Integration Engineer to support our Test Environment Agile Release Train (SIL…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 8, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate the day-to-day growth engine across demand generation, paid media, lifecycle and email campaigns, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5 to 7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot workflows, scoring, reporting, and campaign builds. Candidates should be data-driven, proficient in using AI and automation, and strong writers who can execute independently; B2B SaaS, HR tech, frontline-industry, partner-channel, and HubSpot certification experience are advantages.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Optimization
A/B Testing
Data Analysis
AI and Automation
Copywriting
Reputation Management
Partner Marketing

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Marketing-Sourced Pipeline
Growth Marketing
Paid Media
Google Ads
LinkedIn Ads
G2
Capterra
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Lead Scoring
Marketing Attribution
UTM Standards
AI
Automation
A/B Testing
Conversion Rate Optimization
Customer Retention
Customer Expansion
Review Generation
Partner Marketing
Co-Marketing
B2B SaaS
HR Tech
Frontline Industries
MQL-to-SQL Conversion
CAC and ROI

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