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Added 2 hours ago
B
Sampler Stock Control (Afternoon Shift)
Bimeda
Cambridge, ON
- Full-time
Perform inventory transactions to ensure accurate tracking of materials throughout their lifecycle.
Added 3 days ago
PS
Life Cycle Marketing Lead
Professional Staffing
Toronto, ON
- $60 to $75 CAD / hour
- Contract
…engagement platform. They’re looking for an experienced, AI-savvy lifecycle marketer to lead that transition, define who their customers are, and design the customer journeys and nurture…
Added 3 days ago
PS
Head of Marketing
Professional Staffing
Toronto, ON
- $140,000 to $165,000 CAD / year
- Full-time
…brand to life. This is a great fit for a hands-on, AI-savvy marketer with a startup mindset who wants to build something from the ground up, and who sees this as the role that sets them up…
Added 3 days ago
H
Content Marketer
HONK
Toronto, ON
- Full-time
We are looking for a sharp, creative Content Marketer who brings equal parts high-level strategic thinking and hands-on execution to join our team. You know how to take complex concepts…
Added 3 days ago
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Digital Marketing Manager
Lantern
AB · Edmonton, AB
- Full-time
Lantern is hiring a digital marketer to build and run our digital properties, campaigns, and develop our account-based marketing (ABM) engine. You'll turn go-to-market priorities into…
Added 4 days ago
SS
Senior Product Marketing Manager
Smart, Savvy + Associates
Calgary, AB
- Full-time
This is a hands-on opportunity for an experienced product marketer who enjoys working across the entire product lifecycle. You'll join a collaborative, fast-moving team where curiosity,…
Added 4 days ago
Digital Marketing Manager
Lantern
Edmonton, AB
Lantern is hiring a digital marketer to build and run our digital properties, campaigns, and develop our account-based marketing (ABM) engine. You'll turn go-to-market priorities into…
Added 4 days ago
D
Customer Marketing Manager (Remote Canada)
Directive
Remote, Canada
- Full-time
- Remote
…programs across three connected pillars: customer advocacy, lifecycle marketing, and…
Added 5 days ago
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Growth Marketer
Vendasta
Saskatoon, SK
- Full-time
…value get you up in the morning? We are looking for a Growth Marketer who owns the full customer lifecycle to help Vendasta's partners and customers activate, expand and…
Added 5 days ago
M(
Senior Project and Program Manager, Marketing Brand Operations
MaintainX (An Autodesk Company)
Remote, Canada
- $81,000 to $140,000 USD / year
- Full-time
- Remote
…is to converge design, make and operate into one continuous lifecycle: design an asset, build it, run it, then feed what you learn running it back into the next design. Autodesk had design…
Added 5 days ago
M(
Senior Project and Program Manager, Marketing Brand Operations
MaintainX (An Autodesk Company)
Remote, Canada
- $81,000 to $140,000 USD / year
- Full-time
- Remote
…is to converge design, make and operate into one continuous lifecycle: design an asset, build it, run it, then feed what you learn running it back into the next design. Autodesk had design…
Added 5 days ago
Senior Lead, ServiceNow ITOM
Take-Two Interactive Software, Inc.
Toronto, ON
Configure & Customize: Manage the end-to-end lifecycle of ServiceNow Discovery and Service Mapping, including MID servers, network/security settings, probes, patterns, and schedules.
Added 5 days ago
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Demand Generation Manager
OpTalent | Canada | Recruitment
Guelph, ON
- $90,000 to $105,000 CAD / year
- Full-time
This is an opportunity for a commercially minded, hands-on marketer who understands how to turn digital marketing activity into measurable business results. You will take ownership of…
Added 6 days ago
DC
Sr CRM Manager
Dermalogica Canada
Toronto, ON
- $100,000 to $105,000 CAD / year
- Full-time
We are looking for a data-driven, technically fluent Senior Manager, CRM to own and evolve our DTC customer lifecycle strategy. This is a hands-on role for a strategic CRM marketer who can…
Added 6 days ago
O
Demand Generation Manager
OpTalent
Guelph, ON
- Full-time
marketer who understands how to turn digital marketing activity into measurable
Added 6 days ago
ST
Performance Marketing Manager
Savvy Talent
Vancouver, BC
- Full-time
…month. This is a hands-on individual contributor role for a marketer who thinks in unit economics, loves to test, and is excited about using AI to move…
Added 6 days ago
ST
Performance Marketing Manager
Savvy Talent
Remote, Canada
- Remote
…month. This is a hands-on individual contributor role for a marketer who thinks in unit economics, loves to test, and is excited about using AI to move…
Added 7 days ago
H
Senior Marketing Operations Manager (Hybrid)
Homebase
Remote, Canada
- Full-time
- Remote
You will work daily with Growth, Lifecycle, Analytics, Data Engineering, and Product, and you will be someone both marketers and engineers want to work with.
Added 7 days ago
F
Sr. Director, Brand
Felix
Remote, Canada
- $150,000 to $180,000 CAD / year
- Full-time
- Remote
…timely, differentiated, and ready on day one across Dotcom, Lifecycle, Paid and…
Added 7 days ago
C
Marketing Coordinator
CDW
Toronto, ON
- Full-time
…excellent opportunity for an organized, curious, and data-driven marketer looking to develop their digital marketing expertise within the technology…
Added 7 days ago
C
Marketing Coordinator
CDW
Toronto, ON
- Full-time
…excellent opportunity for an organized, curious, and data-driven marketer looking to develop their digital marketing expertise within the technology…
Added 7 days ago
V
Marketing Operations Specialist
Voltera
Waterloo, ON
- Full-time
Develop and maintain audience segments, lists, lifecycle stages, and other crucial campaign attribution structures
Added 7 days ago
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Demand Generation Manager
Guusto
Canada
- Full-time
We’re looking for a hands-on demand generation marketer who will own our pipeline number. You’ll report to our Head of Growth Marketing, working closely with our GTM engineer on data and…
Added 7 days ago
LA
Senior CRM Specialist - Adobe Experience Cloud
Level Agency
Remote, Canada
- Full-time
- Remote
…journey exists, not just how to build it. They should bring a marketer's sense of the customer lifecycle to every…
Added 10 days ago
O
Integrated Campaign Manager
Oyster
Remote, Canada
- Full-time
- Remote
This is a role for a marketer who wants their work measured in pipeline, not page views. You’ll own Oyster’s integrated campaigns end to end. Deciding the strategy, the channel mix and the…

Guusto

Demand Generation Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 19, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400%, and we're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.

The Role:

We’re looking for a hands-on demand generation marketer who will own our pipeline number. You’ll report to our Head of Growth Marketing, working closely with our GTM engineer on data and automation, and with our Sales team on follow-up.

This role will have a major focus on partner-led demand. You’ll use account mapping to pick targets, turn our partner content into pipeline, and show up where partner customers gather. You’ll also keep our core engine strong: managing the website, search, paid, HubSpot, and reviews. We run lean, so you’ll test ideas before we commit real budget.

You'll be a great fit if enjoy you finding the white space: the channel nobody else is using, the audience competitors overlook, or the angles that stand out. You build the play, run it yourself, and measure it in pipeline. You test efficiently and know when to cut. And you use AI every day to get more done.

What You'll Own:

Partner-Led Demand

Turn partner account overlap into target account lists.
Test account-based ads and warm outbound.
Put our partner content to work across social, ads, outbound, nurture, and the newsletter.
Work with Sales so every warm account gets followed up.

Nurture and Re-engagement

Build nurture tracks for accounts that are not ready to buy, tailored to the platforms they use.
Re-engage closed-lost and stalled deals.
Events, Communities, and Marketplaces
Find where our buyers gather: partner conferences, user communities, and joint webinars.
Build a repeatable playbook for showing up, capturing interest, and following up.
Optimize our partner marketplace listings so they rank and convert.

Website and Search

Own the website as a pipeline tool, owning conversion on key pages, forms and landing pages, with A/B tests.
Own SEO and AI search optimization, ensuring Guusto shows up in Google and in AI answers like ChatGPT, Claude, Perplexity and Google AI Overviews.

Paid, Reviews, and HubSpot

Run PPC across LinkedIn, G2, and Capterra, moving spend to what produces pipeline.
Oversee review generation on G2, Capterra and other sites.
Manage HubSpot: workflows, lead scoring, clean data, and enforcing our ICP definition.
Own the quarterly customer newsletter and simple automated onboarding for new customers.

Pipeline Reporting

Own the weekly pipeline scoreboard.
Track partner-sourced and partner-influenced pipeline in HubSpot.
Report which content drives pipeline.
Ensure attribution numbers are accurate.

How We Measure Impact:

Marketing-sourced pipeline in dollars per quarter, with partner-sourced and partner-influenced broken out.
Share of pipeline from ICP accounts.
Website conversion to meetings.
Organic and AI search visibility.
Win rate and average deal size on target-account opportunities.
Cost per opportunity, by channel.

In Your First 90 Days, You'll:

Audit HubSpot and attribution so marketing-sourced pipeline is a number everyone trusts. Recommend what’s needed to run lifecycle marketing.
Take over review generation and PPC on G2 and Capterra, and the monthly customer newsletter.
Audit our website and how we show up in Google and AI search.
Build a target list from a partner’s account overlap and run a play end to end, including a small paid test with a set budget.

What You Bring:

5+ years in B2B demand generation, with a track record of owning a pipeline number.
Experience with partner, channel, or ecosystem marketing that produced pipeline.
Experience running account-based programs: target lists, account-based ads, and coordinated outreach.
SEO and website conversion experience, including optimizing for AI search.
Hands-on paid experience, especially LinkedIn targeting by company, job function, and account list.
Advanced HubSpot skills: workflows, lead scoring, reporting and lifecycle programs.
Comfort with data: funnel metrics, attribution, and spreadsheets.
You use tools like Claude Cowork, Claude Code, or HubSpot’s AI features every day, and you can show us how to do more with AI.
You’re a doer. When there’s no playbook, you write one.

Bonus Points if You Have:

Experience in HR tech, marketing to HR, Talent, L&D, and Operations buyers.
Experience with HCM or learning platform ecosystems.
Experience with account mapping tools like Crossbeam.
Webflow experience.
Experience marketing to frontline-heavy industries.

Salary Range:

$90,000 - $110,000

A Note on AI:

We use AI to assist with initial resume screening. All hiring decisions are made by real people.

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More about this job

Responsibilities

Own demand generation and marketing-sourced pipeline, with a major focus on partner-led programs, account-based campaigns, and coordinated sales follow-up. Manage and optimize the website, search, paid advertising, HubSpot, reviews, customer communications, and pipeline reporting.

Requirements

Requires 5+ years of B2B demand generation experience and a track record of owning pipeline results, along with experience in partner marketing and account-based programs. Candidates should bring hands-on expertise in SEO, website conversion, paid advertising, advanced HubSpot, attribution, funnel metrics, and daily use of AI tools.

Skills

B2B Demand Generation
Partner Marketing
Account-Based Marketing
Pipeline Management
HubSpot
SEO
AI Search Optimization
Website Conversion Optimization
Paid Advertising
Lifecycle Marketing
Marketing Attribution
Lead Scoring
Email Marketing
Review Generation
Data Analysis
Sales Coordination

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
B2B Marketing
Partner Marketing
Channel Marketing
Ecosystem Marketing
Account-Based Marketing
Account Mapping
Target Account Lists
HubSpot
Workflows
Lead Scoring
Lifecycle Marketing
SEO
AI Search Optimization
Google AI Overviews
LinkedIn Ads
PPC
G2
Capterra
Website Conversion
A/B Testing
Marketing Attribution
Pipeline Reporting
Nurture Campaigns
Warm Outbound
Customer Newsletter
Crossbeam
Webflow
Claude
Frontline Industries

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