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Added 10 mins ago
OA
Lot Associate OpenRoad Mazda Port Moody
OpenRoad Auto Group
Port Moody, BC
- Part-time
· Opportunity to work with a variety of OEM Brands including Acura, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, GMC, Honda, Jaguar, Jeep, Land Rover, Lexus, Mazda,…
Added 10 mins ago
Mechanical Designer
Hatch
Mississauga, ON
…unparalleled in the engineering space. Are you looking for an opportunity to join a diverse group of professionals who are committed to remaining exceptional? We look forward to hearing…
Added 10 mins ago
Mechanical Engineering Trainee
Hatch
Mississauga, ON
…unparalleled in the engineering space. Are you looking for an opportunity to join a diverse group of professionals who are committed to remaining exceptional? We look forward to hearing…
Added 10 mins ago
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Applications Development Technology Lead
Citi
Mississauga, ON
- Full-time
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Added 10 mins ago
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Associate, Commercial Banking - Bilingual
CIBC
Val-d'Or, QC
- Part-time
…more about you, all that you have to offer, and give you the opportunity to learn more about…
Added 10 mins ago
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Senior Quantitative Analyst (12 Month Contract)
CIBC
Toronto, ON
- Full-time
…more about you, all that you have to offer, and give you the opportunity to learn more about…
Added 10 mins ago
SC
barista - Store# 04064, SOURCES & DE SALABERRY
Starbucks Coffee Company
Dollard-Des Ormeaux, QC
- Full-time
Added 10 mins ago
SC
barista - Store# 67080, 1170 Muskoka District Rd S
Starbucks Coffee Company
Gravenhurst, ON
- Full-time
Added 10 mins ago
SC
barista - Store# 55463, INDIGO - HILLCREST
Starbucks Coffee Company
Richmond Hill, ON
- Full-time
Added 10 mins ago
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chef de quart - Store# 62410, 1975 BLVD MONSEIGNEUR-LANGLOIS
Starbucks Coffee Company
Salaberry-de-Valleyfield, QC
- Full-time
Responsibilities and essential job functions include but are not limited to the following:
Added 10 mins ago
OS
Overnight Cleaner, Bell Sensplex (Part-Time)
Ottawa Senators
Ottawa, ON
- Part-time
Employees will have the opportunity to work in a unique industry, with access to memorable fan experiences, and free on-site parking - along with the chance to contribute to an organization…
Added 10 mins ago
OS
Operations Supervisor, Bell Sensplex
Ottawa Senators
Ottawa, ON
- Full-time
Employees will have the opportunity to work in a unique industry, with access to to memorable fan experiences, and exclusive perks such as: staff tickets to games and events, partnership…
Added 10 mins ago
BU
Manager, Accounting and Financial Reporting
Brock University
St. Catharines, ON · Main Campus (Employees)
- Full-time
November 18, 2026 at 11:59 PMThis job advertisement is to fill an existing vacancy in the Administrative Professional (Employee Group)
Added 10 mins ago
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Flight Line Crew Member
ITPS (Canada) LTD
North Bay, ON
- Full-time
This role offers the opportunity to work directly alongside experienced aviation professionals in a unique flight training environment supporting a diverse fleet of aircraft.
Added 10 mins ago
BH
LEAD - Field Engineer (Quebec City, QC) 2026 Opportunities
Baker Hughes
Quebec, QC · CA-QC-OTHER QUEBEC
- $22.5 USD / hour
- Full-time
…You will work technically and professionally, may have the opportunity to lead crews to ensure that equipment is installed, maintained, and started properly and that jobsite services exceed…
Added 10 mins ago
BI
Technical Support Specialist (18-Month Maternity Leave Coverage)
Baxter International Inc.
Mississauga, ON · ON
- Full-time
Here, you will find more than just a job - you will find purpose and pride.
Added 10 mins ago
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Senior Planner
Bechtel Corporation
Toronto, ON
- Full-time
Added 10 mins ago
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Winners/Homsense Retail Store Associate Part-time- Vaughan Mills
TJX Canada – Winners, Marshalls, HomeSense
Vaughan, ON
- Part-time
This job posting is for an existing position vacancy within our organization.
Added 10 mins ago
WI
Project Controls Analyst
WSP in Canada
BC · British Columbia, Canada
- Full-time
With us, you can. You want Purpose. Growth. Opportunity. People who get it.
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Temporary Fashion Associate - Reitmans
RCL - Reitmans Canada Ltd/Ltée
Gander, NL
- Part-time
Added 10 mins ago
WC
(CAN) Préposé au déchargement
Walmart Canada
Lac-Mégantic, QC
- Full-time
Position Summary...Working as a Stock Unloader Associate at Walmart Canada is an excellent opportunity to build hands‑on experience in a fast‑paced retail environment. In this role, you…
Added 10 mins ago
CC
Merchandiser
Coca-Cola Canada Bottling Limited
Mount Pearl, NL
- Full-time
Coke Canada has a culture of learning, and we offer several channels to support your development, including on-the-job training and a library of free courses for just-in-time learning.
Added 10 mins ago
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Chef Exécutif / Executive Chef
Dexterra
Sainte-Anne-de-Bellevue, QC
- Full-time
…and steward of our three Fresh-Scratch-Local pillars. This job is located in the Eastern Townships of…
Added 10 mins ago
CC
Merchandiser
Coca-Cola Canada Bottling Limited
Mount Pearl, NL
- Full-time
Coke Canada has a culture of learning, and we offer several channels to support your development, including on-the-job training and a library of free courses for just-in-time learning.
Added 10 mins ago
WC
(CAN) Stock Unloader Associate
Walmart Canada
Fredericton, NB
- Full-time
Position Summary...Working as a Stock Unloader Associate at Walmart Canada is an excellent opportunity to build hands‑on experience in a fast‑paced retail environment. In this role, you…

Guusto

Demand Generation Manager

Canada

$90,000 – $110,000 · Full-time

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Job details

Pay: $90,000 – $110,000
Job type: Full-time
Posting language: English
Posted: Oct 28, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400%, and we're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.

The Role:

We're hiring a hands-on Demand Generation Manager to improve conversion at every stage of our marketing and sales pipeline. You'll dig into the data, find where prospects stall, and run the programs that move them forward: nurture tracks, email campaigns and direct outreach to target accounts. You'll report to our Head of Growth Marketing and work closely with our Sales and Partner teams.

Most of your time will be in marketing, but you'll also support our partner function. You'll help us understand how partnerships drive pipeline today and help build that program out. Partner marketing experience is a strong asset.

We run lean, so you'll test ideas before we commit real budget. You'll be a great fit if you like to build the play, run it yourself, and measure it in pipeline. You’re naturally curious and look for new ways to challenge the status quo and drive pipeline. You use AI every day to get more done.

What You'll Own:

Pipeline Analytics and Conversion

Own the weekly pipeline scoreboard and report on performance at every funnel stage.
Analyze stage-to-stage conversion rates to find where prospects drop off, recommend fixes, and identify opportunities to tap into and build or re-engage pipeline.
Launch programs to lift conversion, such as nurture tracks, email campaigns and identifying lists for direct outreach to accounts.
Manage HubSpot: build and improve workflows, lead scoring, lifecycle stages and data quality.
Work with Sales so every warm account gets timely follow-up.

Partner Marketing

Drive partner-led demand and help build our partner marketing program.
Turn partner account overlap into target account lists.
Test account-based ads and warm outbound to partner-sourced accounts.
Put partner content to work across social, ads, email and the newsletter.
Track partner-sourced and partner-influenced pipeline in HubSpot.

Content and Campaign Programs

Run the quarterly customer newsletter end to end.
Post and schedule social content, primarily on LinkedIn.
Coordinate our podcast and webinar program: guests, scheduling, and promotion.
Develop and refresh our seasonal email campaigns to prospects and customers.

Paid and Review Channels

Manage and optimize paid campaigns on LinkedIn, G2 and Capterra.
Oversee review generation on G2, Capterra and other sites.
Shift budget across channels to whatever produces the best pipeline results.

How We Measure Impact:

Conversion rates at each pipeline stage, and how they improve over time
Marketing-sourced pipeline in dollars per quarter, with partner-sourced and partner-influenced broken out
Share of pipeline from ICP accounts
Win rate and average deal size on target-account opportunities
Cost per opportunity, by channel
On-time, consistent delivery of the newsletter, social, podcast and quarterly email programs

What You Bring:

5+ years in B2B demand generation, with a track record of owning a pipeline number
Strong analytical skills: funnel metrics, conversion analysis, attribution and spreadsheets
HubSpot expertise: workflows, lead scoring, reporting and lifecycle programs
Experience building nurture programs and email campaigns that move prospects through the funnel
Hands-on paid experience, especially LinkedIn targeting by company, job function and account list
Experience running account-based programs would be an asset
Comfort running content programs: newsletters, social scheduling and podcast coordination
You use tools like Claude, Claude Code or HubSpot's AI features every day, and can show us how to do more with AI
You're a doer. When there's no playbook, you write one.

Bonus Points if You Have:

Partner, channel or ecosystem marketing experience that produced pipeline
Experience in HR tech or marketing to HR buyers
Experience with account mapping tools like Crossbeam

Salary Range:

$90,000 – $110,000

A Note on AI:

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own pipeline reporting and analyze funnel conversion to identify drop-offs and improve performance through nurture, email, and account outreach programs. Build partner-led demand, manage content and paid campaigns, and oversee HubSpot workflows, review generation, and marketing program delivery.

Requirements

Requires 5+ years of B2B demand generation experience with a record of owning pipeline results, strong analytical skills, and expertise in HubSpot workflows, lead scoring, reporting, and lifecycle programs. Candidates should have hands-on experience with nurture and email campaigns, LinkedIn paid targeting, and content programs, and use AI tools regularly; partner marketing and account-based marketing experience are assets.

Skills

B2B Demand Generation
Pipeline Analytics
Conversion Rate Analysis
HubSpot
Marketing Automation
Lead Scoring
Email Campaigns
Nurture Programs
Paid Advertising
LinkedIn Advertising
Account-Based Marketing
Partner Marketing
Attribution
Content Marketing
Campaign Management
AI Tools

Visa sponsorship

Not detected in the job text

Keywords

B2B Demand Generation
Pipeline Analytics
Funnel Metrics
Conversion Analysis
Attribution
HubSpot
Workflows
Lead Scoring
Lifecycle Stages
Data Quality
Nurture Tracks
Email Campaigns
LinkedIn Ads
Account-Based Marketing
Partner Marketing
Partner-Sourced Pipeline
Partner-Influenced Pipeline
Target Account Lists
Account Mapping
Crossbeam
Customer Newsletter
Social Media
Podcast
Webinars
G2
Capterra
Paid Campaign Optimization
Review Generation
Claude
Claude Code

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