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Added 6 mins ago
TG
Mechanical Foreman - High Rise
Tap-Roots Group
Surrey, BC
- Full-time
…finishing and commissioning. They are expected to motivate and lead the team with a positive and approachable attitude. This position is also required to regularly check for quality of work…
Added 6 mins ago
SH
Strategy Business Partner
Southlake Health Community
Newmarket, ON · Southlake Health
- Full-time
Reporting to the Manager of Strategy, in the Office of Strategy Management (OSM), the Strategic Business Partner (SBP) has direct oversight for achieving the goals, objectives and status of…
Added 6 mins ago
Manager, Enterprise Solutions Engineering - Canada
NetApp, Inc.
Vancouver, BC · Toronto, ON
We’re looking for a Manager of Enterprise Solutions Engineering to lead NetApp’s Enterprise SE team across Canada. Reporting directly to the VP and GM of Canada, this leader will own…
Added 6 mins ago
Manager, Corporate Function Finance (1 Year Contract)
Scotiabank
Toronto, ON
…role provides financial analysis, controls, and management reporting while acting as a trusted partner to supported functions. The incumbent will primarily support Audit and Legal &…
Added 6 mins ago
IC
Senior Manager, Customer Segments & Growth (Partnerships & Operations)
Infotek Consulting Inc.
Toronto, ON
- $50 to $65 CAD / hour
- Contract
We are seeking an experienced Senior Manager, Customer Segments & Growth to lead strategic partnerships, sponsorships, and business growth initiatives within a priority customer segment.
Added 6 mins ago
ED
Manager, Customer Care Team - EN 936
Export Development Canada | Exportation et développement Canada
Montreal, QC
- $112,006 to $149,341 CAD / year
- Full-time
Reporting to the Director, Inbound Sales & Service, Small Business and Inclusive Trade, you will lead the Customer Care Team and its day-to-day service delivery while helping transform how…
Added 6 mins ago
ZS
GenAI Security Lead
Zodiac Solutions, Inc
Toronto, ON
- Full-time
Enable reporting use cases including aggregation, drill-down, and drill-back capabilities
Added 6 mins ago
A
Senior Accounts Payable/Project Accountant
Acciona
ON · CAN - Eglinton Crosstown West
- Full-time
…accounting and finance operations support to the Finance and Admin Lead. The role focuses on account reconciliations, affiliate and partner account tracking, investigation and resolution of…
Added 6 mins ago
MM
IAM RBAC Business Solution Analyst Lead
Marsh McLennan
Toronto, ON
- Full-time
Marsh is seeking an experienced IAM RBAC Business Solutions Lead to establish, own, and lead our enterprise-wide Role-Based Access Control (RBAC) function.
Added 6 mins ago
M
Gestionnaire de marque, Cardiovasculaire / Brand Manager, Cardiovascular
MSD
Toronto, ON · Kirkland, QC
- Full-time
Added 6 mins ago
ED
Manager, Customer Care Team - EN 936
Export Development Canada | Exportation et développement Canada
Toronto, ON
- $112,006 to $149,341 CAD / year
- Full-time
Reporting to the Director, Inbound Sales & Service, Small Business and Inclusive Trade, you will lead the Customer Care Team and its day-to-day service delivery while helping transform how…
Added 6 mins ago
IS
Senior Manager, Maintenance & Reliability
InVision Staffing Services Inc.
Toronto, ON
- $140,000 to $160,000 CAD / year
- Full-time
· Lead and develop the maintenance team through workforce planning, performance management, training, scheduling, and resource allocation.
Added 6 mins ago
CB
Knowledge Management Lawyer
Cassels Brock & Blackwell LLP
Toronto, ON
- Full-time
…Management Lawyer in our Knowledge & Practice Innovation department, reporting to our Assistant Director of Knowledge. The Knowledge Management Lawyer has responsibility for development and…
Added 6 mins ago
H
Director of Investments
Hays
Montreal, QC · Greater Montreal, QC
- Full-time
Reporting directly to the President, the Director of Investments will play a key role in the deployment of capital across acquisitions and real estate development opportunities. You will…
Added 6 mins ago
E
Automotive Detailer - Car Washer - Stoney Creek
Enterprise
Stoney Creek, NB
- Full-time
…the industry. As an Auto Detailer and Car Washer, you will lead our commitment to exceptional cleaning practices, exceeding standard protocols to ensure the health and safety of…
Added 6 mins ago
MC
Software QA Lead - HandyDART
MatchBox Consulting Group
New Westminster, BC
- Contract
MatchBox is urgently seeking a Software QA Lead for a 6-month contract opportunity (high probability of renewal), This is a hybrid role with our New Westminster, BC based public sector…
Added 6 mins ago
T
Cyber & AI Security Lead
TRAFFIX
Oakville, ON
- Full-time
Reporting directly to the CTO, you’ll lead the TRAFFIX Security Program, strengthen our Microsoft and Azure security environment, and help define how we securely adopt AI, Copilot and…
Added 6 mins ago
ED
Manager, Customer Care Team - EN 936
Export Development Canada | Exportation et développement Canada
Ottawa, ON
- $112,006 to $149,341 CAD / year
- Full-time
Reporting to the Director, Inbound Sales & Service, Small Business and Inclusive Trade, you will lead the Customer Care Team and its day-to-day service delivery while helping transform how…
Added 6 mins ago
TM
Manager of Financial Services and Deputy Treasurer
The Municipality of Central Elgin
St. Thomas, ON
- Full-time
Reporting directly to the Director of Corporate Services/ Treasurer, the Manager of Financial Services/Deputy Treasurer will assist the Treasurer in overseeing the financial management of…
Added 22 mins ago
Mechanical Designer
Hatch
Mississauga, ON
Hatch is seeking a Mechanical Designer new graduate with interest in Mechanical design. Reporting to the Mechanical Discipline Lead Engineer or Discipline Lead Designer you will support…
Added 22 mins ago
Mechanical Engineering Trainee
Hatch
Mississauga, ON
Hatch is seeking a Mechanical Engineering Trainee New Graduate, reporting to the Mechanical Discipline Lead Engineer you will support projects globally working from the Mississauga office…
Added 22 mins ago
C
Applications Development Technology Lead
Citi
Mississauga, ON
- Full-time
The Applications Development Technology Lead Analyst is a senior level position responsible for establishing and implementing new or revised application systems and programs in coordination…
Added 22 mins ago
L
Product Manager
LBMX
London, ON
- Full-time
Work alongside the Principal Product Managers and the Product Design Lead on discovery, problem framing, and solution design: pressure-testing ideas, prototyping options with AI, and…
Added 22 mins ago
CT
Project Manager, Supply Chain Automation and Asset Management
Canadian Tire Corporation
Brampton, ON · AJ Billes Distribution Centre [AJBDC]
- Full-time
Define objectives, boundaries, deliverables, requirements, acceptance criteria, assumptions, and benefits. Lead impact assessments and formal change control to prevent unauthorized scope…
Added 22 mins ago
Senior Electrical Engineer
CBCL Limited
Saint John, NB
…and renewable energy developments. The candidate we seek will lead complex projects and help shape the future of our electrical utilities and renewables division. This role offers the…

Guusto

Demand Generation Manager

Canada

$90,000 – $110,000 · Full-time

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Job details

Pay: $90,000 – $110,000
Job type: Full-time
Posting language: English
Posted: Oct 28, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400%, and we're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.

The Role:

We're hiring a hands-on Demand Generation Manager to improve conversion at every stage of our marketing and sales pipeline. You'll dig into the data, find where prospects stall, and run the programs that move them forward: nurture tracks, email campaigns and direct outreach to target accounts. You'll report to our Head of Growth Marketing and work closely with our Sales and Partner teams.

Most of your time will be in marketing, but you'll also support our partner function. You'll help us understand how partnerships drive pipeline today and help build that program out. Partner marketing experience is a strong asset.

We run lean, so you'll test ideas before we commit real budget. You'll be a great fit if you like to build the play, run it yourself, and measure it in pipeline. You’re naturally curious and look for new ways to challenge the status quo and drive pipeline. You use AI every day to get more done.

What You'll Own:

Pipeline Analytics and Conversion

Own the weekly pipeline scoreboard and report on performance at every funnel stage.
Analyze stage-to-stage conversion rates to find where prospects drop off, recommend fixes, and identify opportunities to tap into and build or re-engage pipeline.
Launch programs to lift conversion, such as nurture tracks, email campaigns and identifying lists for direct outreach to accounts.
Manage HubSpot: build and improve workflows, lead scoring, lifecycle stages and data quality.
Work with Sales so every warm account gets timely follow-up.

Partner Marketing

Drive partner-led demand and help build our partner marketing program.
Turn partner account overlap into target account lists.
Test account-based ads and warm outbound to partner-sourced accounts.
Put partner content to work across social, ads, email and the newsletter.
Track partner-sourced and partner-influenced pipeline in HubSpot.

Content and Campaign Programs

Run the quarterly customer newsletter end to end.
Post and schedule social content, primarily on LinkedIn.
Coordinate our podcast and webinar program: guests, scheduling, and promotion.
Develop and refresh our seasonal email campaigns to prospects and customers.

Paid and Review Channels

Manage and optimize paid campaigns on LinkedIn, G2 and Capterra.
Oversee review generation on G2, Capterra and other sites.
Shift budget across channels to whatever produces the best pipeline results.

How We Measure Impact:

Conversion rates at each pipeline stage, and how they improve over time
Marketing-sourced pipeline in dollars per quarter, with partner-sourced and partner-influenced broken out
Share of pipeline from ICP accounts
Win rate and average deal size on target-account opportunities
Cost per opportunity, by channel
On-time, consistent delivery of the newsletter, social, podcast and quarterly email programs

What You Bring:

5+ years in B2B demand generation, with a track record of owning a pipeline number
Strong analytical skills: funnel metrics, conversion analysis, attribution and spreadsheets
HubSpot expertise: workflows, lead scoring, reporting and lifecycle programs
Experience building nurture programs and email campaigns that move prospects through the funnel
Hands-on paid experience, especially LinkedIn targeting by company, job function and account list
Experience running account-based programs would be an asset
Comfort running content programs: newsletters, social scheduling and podcast coordination
You use tools like Claude, Claude Code or HubSpot's AI features every day, and can show us how to do more with AI
You're a doer. When there's no playbook, you write one.

Bonus Points if You Have:

Partner, channel or ecosystem marketing experience that produced pipeline
Experience in HR tech or marketing to HR buyers
Experience with account mapping tools like Crossbeam

Salary Range:

$90,000 – $110,000

A Note on AI:

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own pipeline reporting and analyze funnel conversion to identify drop-offs and improve performance through nurture, email, and account outreach programs. Build partner-led demand, manage content and paid campaigns, and oversee HubSpot workflows, review generation, and marketing program delivery.

Requirements

Requires 5+ years of B2B demand generation experience with a record of owning pipeline results, strong analytical skills, and expertise in HubSpot workflows, lead scoring, reporting, and lifecycle programs. Candidates should have hands-on experience with nurture and email campaigns, LinkedIn paid targeting, and content programs, and use AI tools regularly; partner marketing and account-based marketing experience are assets.

Skills

B2B Demand Generation
Pipeline Analytics
Conversion Rate Analysis
HubSpot
Marketing Automation
Lead Scoring
Email Campaigns
Nurture Programs
Paid Advertising
LinkedIn Advertising
Account-Based Marketing
Partner Marketing
Attribution
Content Marketing
Campaign Management
AI Tools

Visa sponsorship

Not detected in the job text

Keywords

B2B Demand Generation
Pipeline Analytics
Funnel Metrics
Conversion Analysis
Attribution
HubSpot
Workflows
Lead Scoring
Lifecycle Stages
Data Quality
Nurture Tracks
Email Campaigns
LinkedIn Ads
Account-Based Marketing
Partner Marketing
Partner-Sourced Pipeline
Partner-Influenced Pipeline
Target Account Lists
Account Mapping
Crossbeam
Customer Newsletter
Social Media
Podcast
Webinars
G2
Capterra
Paid Campaign Optimization
Review Generation
Claude
Claude Code

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