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Added 9 mins ago
Financial Analyst
ATS Automation
Cambridge, ON
The Financial Analyst supports the Life Sciences Service business by providing financial and operational support to Service Leadership and Project Management teams. The role focuses on…
Added 9 mins ago
WF
Master Data Control Analyst
West Fraser
Toronto, ON
- Full-time
Reporting to the Master Data Control Manager, the Master Data Control Analyst is responsible for working with business users and IT to provide hands-on support for enterprise master data…
Added 9 mins ago
FSQA Technician
HelloFresh
AB
As a Food Safety & Quality Assurance Technician, you will act as the first checkpoint in the effective food safety and quality assurance system. Reporting to the site FSQA Manager, you will…
Added 9 mins ago
UH
Clinical Study and Regulatory Specialist I
University Health Network
Toronto, ON
- Full-time
Data collection, entry, verification and reporting
Added 25 mins ago
IT Infrastructure Systems Specialist
Human Resources Department - NRT Technology Corp.
Toronto, ON
NRT is a worldwide leader in future-ready FinTech and Information Technology, designed to elevate and enhance the enterprise gaming industry. Our next-generation solutions encompass every…
Added 39 mins ago
LC
Manager, Brand Technology Production Support
Loblaw Companies Limited
Brampton, ON
- Full-time
The Marketing and Brand Technology and Implementation Team is looking for a Production Support Manager to lead end-to-end production support, service reliability, and maintenance across…
Added 39 mins ago
TP
Gestionnaire, finances de la chaîne d’approvisionnement/Supply Chain Finance & Revenue Manager
Turning Point Brands Canada
Laval, QC
- Full-time
Added 39 mins ago
Manager, Revenue Management, Private Banking
Scotiabank
Toronto, ON
Partner with Product, Finance, Treasury, Business Intelligence and Data teams to source, transform and validate data required for analysis and reporting.
Added 39 mins ago
H(
Manager, Investment Financial Planning & Analysis and Data Analytics
HOOPP (Healthcare of Ontario Pension Plan)
Toronto, ON · CA ON Toronto
- $86,000 to $131,000 CAD / year
- Full-time
You will also serve as FP&A’s go-to resource for Power BI, analytics and automation. You will support and enhance existing reporting solutions, expand how the team uses technology for…
Added 39 mins ago
B
Bilingual Territory Manager MDS (Champlain ON, Outaouais/Abitibi QC)
BD
ON · Quebec, QC · CAN Québec - Boulevard du Parc Technologique
- Full-time
Reporting to the MDS National Sales Manager, the successful candidate will be responsible for driving growth while also managing base business (including vascular access and vascular care…
Added 39 mins ago
PV
Franchise Business Consultant - Ontario GTA East (Contract)
Pet Valu
Markham, ON
- Full-time
Reporting to the Regional Director, the Franchise Business Consultant (“FBC”) is responsible for all operational activities and sales results in the district. Key areas of focus will be…
Added 54 mins ago
C
Senior Audit Manager, Wealth Management
CIBC
Toronto, ON
- Full-time
Audit Reporting - Where relevant, you will identify significant business control weaknesses, and objectively assess the severity and materiality of the issues and their potential impact in…
Added 54 mins ago
B
Mortgaga Specialist
BMO
Brampton, ON
- Full-time
Conducts independent analysis and assessment to resolve strategic issues.
Added 54 mins ago
A
Product - Senior Manager/Manager, Product Distribution & Transportation
Aritzia
Vancouver, BC
- Full-time
Aritzia is growing and our Product Distribution team is growing with it. This is a unique opportunity to be part of the team responsible for operating the analytical engine that optimizes…
Added 54 mins ago
ED
Manager, Customer Care Team - EN 936
Export Development Canada | Exportation et développement Canada
Remote, Canada
- $112,006 to $149,341 CAD / year
- Full-time
- Remote
…resolution, builds customer loyalty, supports self-service adoption and scales through skills-based routing, standardized processes, better data and targeted automation. The Manager will…
Added 54 mins ago
ED
Manager, Customer Care Team - EN 936
Export Development Canada | Exportation et développement Canada
Remote, Canada
- $112,006 to $149,341 CAD / year
- Full-time
- Remote
…resolution, builds customer loyalty, supports self-service adoption and scales through skills-based routing, standardized processes, better data and targeted automation. The Manager will…
Added 54 mins ago
ED
Manager, Customer Care Team - EN 936
Export Development Canada | Exportation et développement Canada
Remote, Canada
- $112,006 to $149,341 CAD / year
- Full-time
- Remote
…resolution, builds customer loyalty, supports self-service adoption and scales through skills-based routing, standardized processes, better data and targeted automation. The Manager will…
Added 54 mins ago
Engagement Analyst
Government of Alberta
AB
The Engagement Analyst provides research, analysis, coordination and project support for stakeholder engagement initiatives across the ministry. Reporting to the Manager, the position…
Added 54 mins ago
Maintenance Worker II - Maintenance and Operations
Nova Scotia Health and IWK Health
Halifax, NS
Reporting to the Maintenance & Operations Assistant Manager, the Maintenance Worker II performs a variety of semi-skilled, and unskilled tasks related to the upkeep of Nova Scotia Health…
Added 55 mins ago
Senior Manager Financial Reporting
Rogers Communications
Toronto, ON
Reporting into the Director, Internal Reporting, the Senior Manager plays an important role in driving key stakeholder information within Rogers. This is a 12 month contract position.
Added 55 mins ago
DI
Financial Controller
DuroByte Inc.
Windsor, ON
- $100,000 to $130,000 CAD / year
- Full-time
Advanced Excel and financial data analysis skills.
Added 1 hour ago
AA
Backend Software Developer
ATS Automation
Cambridge, ON
- $36.54 to $50.24 CAD / hour
As a key contributor within the Innovation group, you will work as part of a development team that designs and builds innovative products for data collection, analysis, control and…
Added 1 hour ago
A
Team Leader, Claims Services
Agricorp
Guelph, ON
- Full-time
As the Team Leader, Claims Services you will act as a hands-on functional and motivational leader to ensure that team members are empowered to provide claims support to the programs…
Added 1 hour ago
XS
Supply Chain Manager
Xona Space Systems
Montreal, QC
- Full-time
We are seeking a highly motivated and entrepreneurial Supply Chain Manager to establish and lead the supply chain function at our Montreal facility while coordinating with the head office…
Added 1 hour ago
L
Sourcing Operations Analyst
Lime
Remote, Canada
- $57,000 to $69,000 CAD / year
- Full-time
- Remote
Lime is hiring a Sourcing Operations Analyst to join our Indirect Strategic Sourcing & Services team. Reporting to the Global Sourcing Services Manager, you will independently manage an…

Guusto

Demand Generation Manager

Canada

$90,000 – $110,000 · Full-time

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Job details

Pay: $90,000 – $110,000
Job type: Full-time
Posting language: English
Posted: Oct 28, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400%, and we're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.

The Role:

We're hiring a hands-on Demand Generation Manager to improve conversion at every stage of our marketing and sales pipeline. You'll dig into the data, find where prospects stall, and run the programs that move them forward: nurture tracks, email campaigns and direct outreach to target accounts. You'll report to our Head of Growth Marketing and work closely with our Sales and Partner teams.

Most of your time will be in marketing, but you'll also support our partner function. You'll help us understand how partnerships drive pipeline today and help build that program out. Partner marketing experience is a strong asset.

We run lean, so you'll test ideas before we commit real budget. You'll be a great fit if you like to build the play, run it yourself, and measure it in pipeline. You’re naturally curious and look for new ways to challenge the status quo and drive pipeline. You use AI every day to get more done.

What You'll Own:

Pipeline Analytics and Conversion

Own the weekly pipeline scoreboard and report on performance at every funnel stage.
Analyze stage-to-stage conversion rates to find where prospects drop off, recommend fixes, and identify opportunities to tap into and build or re-engage pipeline.
Launch programs to lift conversion, such as nurture tracks, email campaigns and identifying lists for direct outreach to accounts.
Manage HubSpot: build and improve workflows, lead scoring, lifecycle stages and data quality.
Work with Sales so every warm account gets timely follow-up.

Partner Marketing

Drive partner-led demand and help build our partner marketing program.
Turn partner account overlap into target account lists.
Test account-based ads and warm outbound to partner-sourced accounts.
Put partner content to work across social, ads, email and the newsletter.
Track partner-sourced and partner-influenced pipeline in HubSpot.

Content and Campaign Programs

Run the quarterly customer newsletter end to end.
Post and schedule social content, primarily on LinkedIn.
Coordinate our podcast and webinar program: guests, scheduling, and promotion.
Develop and refresh our seasonal email campaigns to prospects and customers.

Paid and Review Channels

Manage and optimize paid campaigns on LinkedIn, G2 and Capterra.
Oversee review generation on G2, Capterra and other sites.
Shift budget across channels to whatever produces the best pipeline results.

How We Measure Impact:

Conversion rates at each pipeline stage, and how they improve over time
Marketing-sourced pipeline in dollars per quarter, with partner-sourced and partner-influenced broken out
Share of pipeline from ICP accounts
Win rate and average deal size on target-account opportunities
Cost per opportunity, by channel
On-time, consistent delivery of the newsletter, social, podcast and quarterly email programs

What You Bring:

5+ years in B2B demand generation, with a track record of owning a pipeline number
Strong analytical skills: funnel metrics, conversion analysis, attribution and spreadsheets
HubSpot expertise: workflows, lead scoring, reporting and lifecycle programs
Experience building nurture programs and email campaigns that move prospects through the funnel
Hands-on paid experience, especially LinkedIn targeting by company, job function and account list
Experience running account-based programs would be an asset
Comfort running content programs: newsletters, social scheduling and podcast coordination
You use tools like Claude, Claude Code or HubSpot's AI features every day, and can show us how to do more with AI
You're a doer. When there's no playbook, you write one.

Bonus Points if You Have:

Partner, channel or ecosystem marketing experience that produced pipeline
Experience in HR tech or marketing to HR buyers
Experience with account mapping tools like Crossbeam

Salary Range:

$90,000 – $110,000

A Note on AI:

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own pipeline reporting and analyze funnel conversion to identify drop-offs and improve performance through nurture, email, and account outreach programs. Build partner-led demand, manage content and paid campaigns, and oversee HubSpot workflows, review generation, and marketing program delivery.

Requirements

Requires 5+ years of B2B demand generation experience with a record of owning pipeline results, strong analytical skills, and expertise in HubSpot workflows, lead scoring, reporting, and lifecycle programs. Candidates should have hands-on experience with nurture and email campaigns, LinkedIn paid targeting, and content programs, and use AI tools regularly; partner marketing and account-based marketing experience are assets.

Skills

B2B Demand Generation
Pipeline Analytics
Conversion Rate Analysis
HubSpot
Marketing Automation
Lead Scoring
Email Campaigns
Nurture Programs
Paid Advertising
LinkedIn Advertising
Account-Based Marketing
Partner Marketing
Attribution
Content Marketing
Campaign Management
AI Tools

Visa sponsorship

Not detected in the job text

Keywords

B2B Demand Generation
Pipeline Analytics
Funnel Metrics
Conversion Analysis
Attribution
HubSpot
Workflows
Lead Scoring
Lifecycle Stages
Data Quality
Nurture Tracks
Email Campaigns
LinkedIn Ads
Account-Based Marketing
Partner Marketing
Partner-Sourced Pipeline
Partner-Influenced Pipeline
Target Account Lists
Account Mapping
Crossbeam
Customer Newsletter
Social Media
Podcast
Webinars
G2
Capterra
Paid Campaign Optimization
Review Generation
Claude
Claude Code

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