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Added 7 mins ago
CG
Laboratory Tech I
CSA Group
Toronto, ON
- $2,914 to $3,379.7 CAD / week
- Full-time
Performs other duties as assigned by Manager.
Added 7 mins ago
Sr/Lead Expeditor
Kiewit
Calgary, AB
…escalation, and resources. Formal staffing, personnel management, and program governance remain with the designated lead or…
Added 7 mins ago
Production Supervisor
Amrize
Hamilton, ON
Report required modifications or capital expenditures to the Site Manager to enhance productivity, working conditions, and safety.
Added 7 mins ago
Senior Buyer
Domtar Products
Port Mellon, BC
As a valued member of our Procurement Team and working with the support of the Manager, Supply Chain, you will source, procure and manage inventory of designated commodities. Lead strategic…
Added 7 mins ago
Warehouse Associate
Bureau Veritas
Timmins, ON
Reporting to the Warehouse & Logistics Manager, the position of Warehouse Associate is primarily responsible for organizing client samples for storage, inventory tracking and deliver…
Added 22 mins ago
Specialist - Engineering Change Analyst
L3Harris Technologies
ON · Waterdown, ON
Build, maintain and validate product BOM structures and baseline configurations based on requirements from Design, Manufacturing, Systems and other Engineering functions.
Added 22 mins ago
Financial Analyst
ATS Automation
Cambridge, ON
A minimum of 3-5 years of analytical accounting experience is preferred; preferably in a job shop manufacturing or construction environment using the percentage of completion method of…
Added 37 mins ago
AG
Pressroom Manager
Apex Graphics
Mississauga, ON
- Full-time
We are looking for a dedicated and skilled Pressroom Manager to take charge of our printing operations and keep quality, efficiency, and safety running at full speed. If you thrive in a…
Added 52 mins ago
B
Bilingual Territory Manager MDS (Champlain ON, Outaouais/Abitibi QC)
BD
ON · Quebec, QC · CAN Québec - Boulevard du Parc Technologique
- Full-time
…and passion of all of us - from design and engineering to the manufacturing and marketing of our billions of MedTech products per year - to look at the impossible and find transformative…
Added 52 mins ago
SI
Attendant, Production I (GMC1)
Saputo Inc.
St. Marys, ON
- Full-time
…opportunities within our organization. Under the responsibility of the Manager, Production, the incumbent will be responsible for handling, forming, and placing product into packaging…
Added 1 hour ago
A
Chef/Cheffe de Projets, Contrôle des Matières / Project Manager , Material Control
Airbus
Mirabel, QC · Montreal, QC
- Full-time
The A220 commercial aircraft program is seeking a Project Manager - Materials Control to join our Materials Control team based in Mirabel (Quebec, Canada), where you will work jointly with…
Added 1 hour ago
CL
Account Manager
Canadian Linen / Quebec Linge
London, ON
- Full-time
…North America, in virtually every industry. From designing and manufacturing to laundering and delivering, Canadian Linen works with local and national clients to create and maintain a…
Added 1 hour ago
AA
Backend Software Developer
ATS Automation
Cambridge, ON
- $36.54 to $50.24 CAD / hour
Added 1 hour ago
XS
Supply Chain Manager
Xona Space Systems
Montreal, QC
- Full-time
We are seeking a highly motivated and entrepreneurial Supply Chain Manager to establish and lead the supply chain function at our Montreal facility while coordinating with the head office…
Added 1 hour ago
OS
Operational Excellence Analyst
Orion Steel Group
Camrose, AB · Edmonton, AB
- Full-time
Support of all other members of program office and execute activities provided by program office manager
Added 1 hour ago
A
LEAD PQAR / QUALITY ASSURANCE OFFICER
AtkinsRéalis
Mississauga, ON
- Full-time
The Lead Procurement Quality Assurance Representative “PQAR” reports to the Procurement/Project Quality Assurance Manager. He/She is responsible for Planning, performing and documenting…
Added 1 hour ago
IF
non-technical project manager
icm fabrication
Terrebonne, QC
- Full-time
College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years
Added 1 hour ago
SI
Millwright
Saputo Inc.
Saskatoon, SK
- Full-time
…preventive, and predictive maintenance, as well as troubleshooting manufacturing and packaging…
Added 1 hour ago
OG
Payroll Technician
Optel Group
Quebec, QC
- Full-time
…technologies to a variety of sectors, from healthcare to smart manufacturing and beyond, enabling all industries to benefit from global traceability. OPTEL’s expertise empowers industries…
Added 1 hour ago
BF
Financial Analyst – Permanent, FT, Day
Burnbrae Farms
Winnipeg, MB
- Full-time
Have worked in a manufacturing environment (finance department) within the last 5 years.
Added 1 hour ago
D
Ordonnanceur principal
Davie
Levis, QC
- Full-time
Skilled in team management and meeting KPIs/objectives set out by functional scheduling manager, as per program needs and also individual growth and development plans.
Added 1 hour ago
BM
Parts Technician - Apprentice or Journeyman
Birch Mountain Enterprises
Fort McMurray, AB
- Full-time
Support maintenance budget as directed by Manager.
Added 2 hours ago
K&
Operations Manager - Night Shift
Kohl & Frisch Limited
Concord, ON
- Full-time
POSITION TITLE: Operations Manager - Night Shift
Added 2 hours ago
CC
Coffee Quality & Innovation Manager
Canterbury Coffee
Richmond, BC
- $88,000 to $110,000 CAD / year
- Full-time
…reaches the cup. We are looking for a Coffee Quality & Innovation Manager who brings together a passion for exceptional coffee with strong expertise in sensory evaluation, food safety,…
Added 2 hours ago
EP
Renewable Energy Technician - Multiple Levels (2, 3, or 4) [On-Site]
EDF power solutions
Lucknow, ON
- Full-time
Competitive bonus incentives. This position is eligible for our annual bonus program.

Guusto

Demand Generation Manager

Canada

$90,000 – $110,000 · Full-time

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Job details

Pay: $90,000 – $110,000
Job type: Full-time
Posting language: English
Posted: Oct 28, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400%, and we're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.

The Role:

We're hiring a hands-on Demand Generation Manager to improve conversion at every stage of our marketing and sales pipeline. You'll dig into the data, find where prospects stall, and run the programs that move them forward: nurture tracks, email campaigns and direct outreach to target accounts. You'll report to our Head of Growth Marketing and work closely with our Sales and Partner teams.

Most of your time will be in marketing, but you'll also support our partner function. You'll help us understand how partnerships drive pipeline today and help build that program out. Partner marketing experience is a strong asset.

We run lean, so you'll test ideas before we commit real budget. You'll be a great fit if you like to build the play, run it yourself, and measure it in pipeline. You’re naturally curious and look for new ways to challenge the status quo and drive pipeline. You use AI every day to get more done.

What You'll Own:

Pipeline Analytics and Conversion

Own the weekly pipeline scoreboard and report on performance at every funnel stage.
Analyze stage-to-stage conversion rates to find where prospects drop off, recommend fixes, and identify opportunities to tap into and build or re-engage pipeline.
Launch programs to lift conversion, such as nurture tracks, email campaigns and identifying lists for direct outreach to accounts.
Manage HubSpot: build and improve workflows, lead scoring, lifecycle stages and data quality.
Work with Sales so every warm account gets timely follow-up.

Partner Marketing

Drive partner-led demand and help build our partner marketing program.
Turn partner account overlap into target account lists.
Test account-based ads and warm outbound to partner-sourced accounts.
Put partner content to work across social, ads, email and the newsletter.
Track partner-sourced and partner-influenced pipeline in HubSpot.

Content and Campaign Programs

Run the quarterly customer newsletter end to end.
Post and schedule social content, primarily on LinkedIn.
Coordinate our podcast and webinar program: guests, scheduling, and promotion.
Develop and refresh our seasonal email campaigns to prospects and customers.

Paid and Review Channels

Manage and optimize paid campaigns on LinkedIn, G2 and Capterra.
Oversee review generation on G2, Capterra and other sites.
Shift budget across channels to whatever produces the best pipeline results.

How We Measure Impact:

Conversion rates at each pipeline stage, and how they improve over time
Marketing-sourced pipeline in dollars per quarter, with partner-sourced and partner-influenced broken out
Share of pipeline from ICP accounts
Win rate and average deal size on target-account opportunities
Cost per opportunity, by channel
On-time, consistent delivery of the newsletter, social, podcast and quarterly email programs

What You Bring:

5+ years in B2B demand generation, with a track record of owning a pipeline number
Strong analytical skills: funnel metrics, conversion analysis, attribution and spreadsheets
HubSpot expertise: workflows, lead scoring, reporting and lifecycle programs
Experience building nurture programs and email campaigns that move prospects through the funnel
Hands-on paid experience, especially LinkedIn targeting by company, job function and account list
Experience running account-based programs would be an asset
Comfort running content programs: newsletters, social scheduling and podcast coordination
You use tools like Claude, Claude Code or HubSpot's AI features every day, and can show us how to do more with AI
You're a doer. When there's no playbook, you write one.

Bonus Points if You Have:

Partner, channel or ecosystem marketing experience that produced pipeline
Experience in HR tech or marketing to HR buyers
Experience with account mapping tools like Crossbeam

Salary Range:

$90,000 – $110,000

A Note on AI:

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own pipeline reporting and analyze funnel conversion to identify drop-offs and improve performance through nurture, email, and account outreach programs. Build partner-led demand, manage content and paid campaigns, and oversee HubSpot workflows, review generation, and marketing program delivery.

Requirements

Requires 5+ years of B2B demand generation experience with a record of owning pipeline results, strong analytical skills, and expertise in HubSpot workflows, lead scoring, reporting, and lifecycle programs. Candidates should have hands-on experience with nurture and email campaigns, LinkedIn paid targeting, and content programs, and use AI tools regularly; partner marketing and account-based marketing experience are assets.

Skills

B2B Demand Generation
Pipeline Analytics
Conversion Rate Analysis
HubSpot
Marketing Automation
Lead Scoring
Email Campaigns
Nurture Programs
Paid Advertising
LinkedIn Advertising
Account-Based Marketing
Partner Marketing
Attribution
Content Marketing
Campaign Management
AI Tools

Visa sponsorship

Not detected in the job text

Keywords

B2B Demand Generation
Pipeline Analytics
Funnel Metrics
Conversion Analysis
Attribution
HubSpot
Workflows
Lead Scoring
Lifecycle Stages
Data Quality
Nurture Tracks
Email Campaigns
LinkedIn Ads
Account-Based Marketing
Partner Marketing
Partner-Sourced Pipeline
Partner-Influenced Pipeline
Target Account Lists
Account Mapping
Crossbeam
Customer Newsletter
Social Media
Podcast
Webinars
G2
Capterra
Paid Campaign Optimization
Review Generation
Claude
Claude Code

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