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Added 13 mins ago
W
(CAN) Produce Department Manager
Walmart
Westbank, BC
- Full-time
The Produce Department Manager at Walmart leads produce associates and oversees department processes to ensure high customer service and meet production targets. Responsibilities include…
Added 13 mins ago
D
Market Development Manager
Desjardins
Boucherville, QC · Gatineau, QC · Montreal, QC · Sainte-Thérèse, QC · Thetford Mines, QC · Caisse Desjardins du Réseau de la santé
- Full-time
As a market development manager, you support Desjardins’s strategic priorities by leading your department, tapping into the full market potential and meeting the needs and expectations of…
Added 28 mins ago
Assistant Manager-Edmonton, AB
StorageMart | MMS
Edmonton, AB
Support Store Operations: Collaborate with the Store Manager to enhance business growth and maximize sales.
Added 28 mins ago
Foodservice Sales Representative - Redux
West Coast Reduction Ltd.
Vancouver, BC
Operating out of our Vancouver division, the Foodservice Sales Representative (Redux) is responsible for building relationships with restaurants, commercial kitchens, foodservice operators,…
Added 28 mins ago
TH
Contractor Sales Part Time - WOODTOCK
The Home Depot Canada
Woodstock, ON
- Part-time
Pro Account Sales Associates (PASAs) are primarily responsible for building relationships and selling products to industrial, commercial and other professional customers. Key…
Added 28 mins ago
TH
Pro Account Sales Associate Part Time (CARLETON PLACE)
The Home Depot Canada
Carleton Place, ON
- Part-time
Pro Account Sales Associates (PASAs) are primarily responsible for building relationships and selling products to industrial, commercial and other professional customers. Key…
Added 28 mins ago
A
Key Account Manager and Quality Manger
ACROCARGO
Richmond, BC
- Full-time
Role Description This is a full-time, on-site Key Account Manager and Quality Manager role based in Richmond, BC. The role focuses on managing strategic customer accounts, ensuring service…
Added 58 mins ago
HP
Terittory Account Manager - Networking
Hewlett Packard Enterprise
Calgary, AB
- Full-time
Terittory Account Manager - NetworkingThis role has been designed as ‘’Onsite’ with an expectation that you will primarily work from an HPE partner/customer office.
Added 58 mins ago
MT
Account Manager - Truck, Trailer & Lease Sales NEW!!!
Maxim Truck and Trailer
Brandon, MB
- Full-time
Account Manager - Truck, Trailer & Lease Sales
Added 58 mins ago
H
Gestionnaire de pratique, financement gouvernemental | Practice Manager, Government Funding
helloDarwin
Montreal, QC
- $70,000 to $110,000 CAD / year
- Full-time
Work with account managers and the sales team to ensure clean handoffs and a good client experience.
Added 58 mins ago
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Sales Account Manager
GMA
Montreal, QC
- Full-time
Company Description GMA is a technical sales organization that focuses on building strong, collaborative relationships between manufacturers and customers. The company operates offices…
Added 58 mins ago
G
ACCOUNT MANAGER - CONTRACT
GreenShield
Toronto, ON
- $74,269 to $92,837 CAD / year
- Contract
GreenShield is seeking a highly motivated, detail‑oriented professional to join our Account Management Team on contract. Reporting to the Director of Account Management, this role is…
Added 1 hour ago
HG
Buyer
Hypertec Group
Montreal, QC
- Full-time
Assist the Product Managers and Sales associates with product research and pricing support;
Added 1 hour ago
AP
Freight Coordinator
AMZ Prep
Remote, Canada
- Full-time
- Remote
We’re looking for a Freight Account Manager to manage and grow an assigned book of freight customers. This role goes beyond coordinating loads - you’ll take ownership of customer…
Added 1 hour ago
SR
Corporate Account Manager - SRS
s.t.o.p Restaurant Supply
Kitchener, ON
- $52,000 to $55,000 CAD / year
- Full-time
s.t.o.p. Restaurant Supply Ltd. is looking for a Project Account Manager that serves as the primary point of contact for a client throughout the lifecycle of their projects, ensuring their…
Added 1 hour ago
TG
Sales Account Manager
Tri-Mach Group (TMG)
Elmira, ON
- $65,000 to $72,000 CAD / year
- Full-time
We are seeking a highly skilled and experienced Sales Account manager to join our dynamic team. The Sales Account Manager is responsible for the management of sales and relationships with…
Added 1 hour ago
CS
Manager, Partnership Sales - Calgary Stampeders
Calgary Sports and Entertainment Corporation
Calgary, AB · Greater Calgary Metropolitan Area
- Full-time
Role Description The Manager, Partnership Sales – Calgary Stampeders is a full-time, on-site role based in the Greater Calgary Metropolitan Area, focused on driving sponsorship and…
Added 1 hour ago
IH
Account Manager & Product Educator – British Columbia
ITL Health
Vancouver, BC · Greater Vancouver Metropolitan Area
- Full-time
…supplements. We're looking for a knowledgeable, relationship-driven Account Manager & Product Educator to join our team in British…
Added 1 hour ago
1H
Digital Marketing & Social Media Manager
1 Hotels
Toronto, ON
- $75,000 to $84,900 CAD / year
- Full-time
The Hotel is currently seeking a Digital Marketing & Social Media Manager to join our Marketing team. Reporting to the Director of Marketing, this integral role is responsible for the…
Added 1 hour ago
Account Manager
Mentimeter
Toronto, ON
As an Account Manager, you will lead the expansion of our existing Enterprise customers by focusing on revenue growth through renewals and up-sales while serving as a trusted adviser to our…
Added 1 hour ago
W
(CAN) Staff Pharmacist
Walmart
Sydney, NS
- Full-time
The Staff Pharmacist assists the Pharmacy Manager in all aspects of the Pharmacy Operations. Provides patient care specific to each patient based on feedback received during patient…
Added 1 hour ago
W
Consumables Associate
Walmart
Fort Saskatchewan, AB
- Part-time
7. Refers appropriate service and transactional items to a Customer Service Manager as required.
Added 1 hour ago
Senior Business Development Manager
Convera
Montreal, QC
…with ease, Convera is seeking a Senior Business Development Manager to drive sales of complex products, hedging solutions, and…
Added 1 hour ago
S
Sales Administrator (Industrial Refrigeration)
Startec
AB
- Full-time
You’ll help customers and the sales team move from an inquiry to a clear, accurate quote. Working with Account Representatives, Technicians, engineers, and estimators, you’ll gather…
Added 1 hour ago
T
Partner Customer Success Manager (PCSM) - Accounting & Advisory Channel
Teleperformance
TPCA The Well
- Full-time
As a Partner Customer Success Manager (PCSM), you are the dedicated post-sales commercial owner and strategic platform advisor for a high-value portfolio of 150–250 accounting firms,…

Guusto

Demand Generation Manager

Canada

$90,000 – $110,000 · Full-time

Apply About employer

Applications open in a new tab.

Job details

Pay: $90,000 – $110,000
Job type: Full-time
Posting language: English
Posted: Oct 30, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400%, and we're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.

The Role:

We're hiring a hands-on Demand Generation Manager to improve conversion at every stage of our marketing and sales pipeline. You'll dig into the data, find where prospects stall, and run the programs that move them forward: nurture tracks, email campaigns and direct outreach to target accounts. You'll report to our Head of Growth Marketing and work closely with our Sales and Partner teams.

Most of your time will be in marketing, but you'll also support our partner function. You'll help us understand how partnerships drive pipeline today and help build that program out. Partner marketing experience is a strong asset.

We run lean, so you'll test ideas before we commit real budget. You'll be a great fit if you like to build the play, run it yourself, and measure it in pipeline. You’re naturally curious and look for new ways to challenge the status quo and drive pipeline. You use AI every day to get more done.

What You'll Own:

Pipeline Analytics and Conversion

Own the weekly pipeline scoreboard and report on performance at every funnel stage.
Analyze stage-to-stage conversion rates to find where prospects drop off, recommend fixes, and identify opportunities to tap into and build or re-engage pipeline.
Launch programs to lift conversion, such as nurture tracks, email campaigns and identifying lists for direct outreach to accounts.
Manage HubSpot: build and improve workflows, lead scoring, lifecycle stages and data quality.
Work with Sales so every warm account gets timely follow-up.

Partner Marketing

Drive partner-led demand and help build our partner marketing program.
Turn partner account overlap into target account lists.
Test account-based ads and warm outbound to partner-sourced accounts.
Put partner content to work across social, ads, email and the newsletter.
Track partner-sourced and partner-influenced pipeline in HubSpot.

Content and Campaign Programs

Run the quarterly customer newsletter end to end.
Post and schedule social content, primarily on LinkedIn.
Coordinate our podcast and webinar program: guests, scheduling, and promotion.
Develop and refresh our seasonal email campaigns to prospects and customers.

Paid and Review Channels

Manage and optimize paid campaigns on LinkedIn, G2 and Capterra.
Oversee review generation on G2, Capterra and other sites.
Shift budget across channels to whatever produces the best pipeline results.

How We Measure Impact:

Conversion rates at each pipeline stage, and how they improve over time
Marketing-sourced pipeline in dollars per quarter, with partner-sourced and partner-influenced broken out
Share of pipeline from ICP accounts
Win rate and average deal size on target-account opportunities
Cost per opportunity, by channel
On-time, consistent delivery of the newsletter, social, podcast and quarterly email programs

What You Bring:

5+ years in B2B demand generation, with a track record of owning a pipeline number
Strong analytical skills: funnel metrics, conversion analysis, attribution and spreadsheets
HubSpot expertise: workflows, lead scoring, reporting and lifecycle programs
Experience building nurture programs and email campaigns that move prospects through the funnel
Hands-on paid experience, especially LinkedIn targeting by company, job function and account list
Experience running account-based programs would be an asset
Comfort running content programs: newsletters, social scheduling and podcast coordination
You use tools like Claude, Claude Code or HubSpot's AI features every day, and can show us how to do more with AI
You're a doer. When there's no playbook, you write one.

Bonus Points if You Have:

Partner, channel or ecosystem marketing experience that produced pipeline
Experience in HR tech or marketing to HR buyers
Experience with account mapping tools like Crossbeam

Salary Range:

$90,000 – $110,000

A Note on AI:

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own pipeline reporting and improve conversion across funnel stages by analyzing performance and running nurture, email, and account outreach programs. Build partner-led demand, manage HubSpot and paid campaigns, and coordinate newsletter, social, podcast, webinar, and review-generation programs.

Requirements

Requires 5+ years of B2B demand generation experience with a record of owning pipeline results, strong analytical skills, and expertise in HubSpot. Candidates should have hands-on experience with nurture and email programs, LinkedIn paid campaigns, and content coordination; partner marketing, account-based programs, HR technology, and AI tools are valued.

Skills

B2B Demand Generation
Pipeline Analytics
Conversion Analysis
HubSpot
Marketing Automation
Lead Scoring
Email Campaigns
Nurture Programs
Partner Marketing
Account-Based Marketing
Paid Advertising
LinkedIn Advertising
Attribution
Content Marketing
Review Generation
AI Tools

Visa sponsorship

Not detected in the job text

Keywords

B2B Demand Generation
Pipeline Analytics
Funnel Metrics
Conversion Analysis
Attribution
HubSpot
Workflows
Lead Scoring
Lifecycle Stages
Data Quality
Nurture Tracks
Email Campaigns
Partner Marketing
Partner-Sourced Pipeline
Account-Based Marketing
Account Mapping
LinkedIn Ads
Paid Campaigns
G2
Capterra
Customer Newsletter
Social Media
Podcast
Webinars
Review Generation
Target Account Lists
AI Tools
Claude
Claude Code
Crossbeam

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