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Added 4 mins ago
AG
Coordinator, Performance
Adelphi Group
Vancouver, BC
- Full-time
…unless additional in-office days are directed by their agency or…
Added 4 mins ago
AG
Associate Director, Search
Adelphi Group
Toronto, ON
- Full-time
…unless additional in-office days are directed by their agency or…
Added 4 mins ago
AG
Campaign Manager, Social
Adelphi Group
Toronto, ON
- Full-time
As a Campaign Manager, Paid Social Activation, you will own the execution and performance of paid social campaigns across key platforms including Meta, TikTok, Snapchat, LinkedIn, Reddit,…
Added 4 mins ago
OS
Economic, Market & Analysis Co-op Student
Ontario Securities Commission
Toronto, ON · CA ON Toronto
- Full-time
Reporting to the Manager, Regulatory Economics, the Economic & Market Analysis Co-op Student will contribute to the analysis of policy issues and market trends by conducting quantitative…
Added 4 mins ago
T
Senior Manager, Procurement Portfolio Advisor
TD
Toronto, ON
- Full-time
The Senior Manager, Procurement Portfolio Advisor is a senior leadership role within Enterprise Programs, Strategy & Support (EPSS), responsible for defining, leading, and evolving…
Added 4 mins ago
NC
Aviation Predictive Analytics Co-op Student
NAV CANADA
Ottawa, ON
- Full-time
NAV CANADA is hiring an Aviation Predictive Analytics Co-op Student to join our Corporate Performance and Sustainability Team!
Added 19 mins ago
UW
Coordinator, Customer Service (Contract)
United Way Greater Toronto
Toronto, ON
- Full-time
Reporting to the Manager, Customer Service, the Coordinator, Customer Service will deliver consistent and extraordinary customer service to donors, volunteers and internal staff as a first…
Added 19 mins ago
NB
Portfolio Management Analyst
National Bank of Canada
Montreal, QC
- Full-time
You will report to the UMA (Unified Managed Accounts) Portfolio Manager. and are part of a team of 13 people, including 10 analysts and 3 portfolio managers.
Added 19 mins ago
MA
Website Transformation Digital Communications Specialist
Manpower Alberta
Calgary, AB
- Contract
…content management systems (i.e. Sitecore, Adobe Experience Manager or similar solutions) from a business user or product owner perspective, including participation in website migration,…
Added 19 mins ago
CI
Analyst, Business Systems
Canada Infrastructure Bank/ Banque de l'infrastructure du Canada
Toronto, ON
- Full-time
The Analyst, Business Systems, will be based in Toronto and report to the Manager, Information Technology. The Analyst, Business Systems, is pivotal in documenting business requirements,…
Added 19 mins ago
BA
Marketing Coordinator, Consumer Shows
Blue Ant Media
Toronto, ON · Greater Toronto Area, Canada
- Full-time
…events. In addition, you will work closely with the Marketing Manager, Show Directors, and our Creative, Data and Communications teams to keep campaigns moving and marketing deliverables on…
Added 19 mins ago
CI
Manager, Portfolio Construction & Risk
Canada Infrastructure Bank/ Banque de l'infrastructure du Canada
Toronto, ON
- Full-time
The Manager, Portfolio Construction and Risk will lead the quantitative modelling of our portfolio - developing and maintaining models that forecast portfolio exposure and consider risk…
Added 19 mins ago
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TikTok Commerce - Marketing Campaign Manager
TikTok
Toronto, ON
- Full-time
Added 19 mins ago
IG
Accounting Manager
InStore Group of Companies
Mississauga, ON
- $115,000 to $120,000 CAD / year
- Full-time
The Accounting Manager - based our Mississauga Office will be responsible for financial statements, journal entries, asset management, and overseeing the accounting activities, including…
Added 19 mins ago
PC
Vice President of Sales
Phoenix Contact Canada
Milton, ON
- Full-time
Added 19 mins ago
PC
Sales Program Intern
Porsche Cars Canada, Ltd.
Toronto, ON
- $18 to $19 CAD / hour
- Internship
Support Port Manager to process invoices for sales/logistic related expenses
Added 19 mins ago
K
Digital Content Manager
kg&a
Toronto, ON
- $75,000 to $90,000 CAD / year
- Full-time
The Digital Content Manager is responsible for leading the creation, planning, development, and optimization of high-quality digital content across client accounts and campaigns. This role…
Added 19 mins ago
C
Senior Manager, Lifecycle Management & Reliability
Ciena
Ottawa, ON
- Full-time
Experience with Agile PLM, Jira, Confluence, engineering dashboards, automation tools, and data analytics.
Added 19 mins ago
SC
Senior Financial Analyst FP&A
Sleep Country
Brampton, ON
- Full-time
…across our multi-channel business. Reporting directly to the Manager, FP&A, the successful candidate will partner with cross-functional teams to provide ad hoc analysis and reporting,…
Added 19 mins ago
IF
Bilingual (FR-EN) Manager, Security Platforms and Resilience, Security Operations Centre
Intact FC
Ottawa, ON · Toronto, ON · Laval, QC · Montreal, QC · Saint-Hyacinthe, QC
- Full-time
We’re looking for a Manager of Security Platforms and Resilience for our Security Operations Centre, supported by artificial intelligence, to lead a strategic team at the heart of the…
Added 19 mins ago
L
Senior Product Manager
Liferaft
Remote, Canada
- Full-time
- Remote
Liferaft is looking for a highly skilled and visionary Senior Product Manager to play a crucial role in shaping the future of our OSINT solutions. This role will be hybrid in Halifax, NS,…
Added 19 mins ago
V
Director, Marketing
veritree
Remote, Canada
- $150,000 to $250,000 CAD / year
- Remote
Added 19 mins ago
E
Employee Services Rep
Enbridge
Edmonton, AB · Toronto, ON
- Full-time
…banking details, time entry, benefits and pension elections, and manager self-service…
Added 34 mins ago
N
Senior Finance Analyst, Operations Finance & Analytics
Napoleon
Barrie, ON
- Full-time
Job Title: Senior Finance Analyst - Operations Finance & Analytics
Added 34 mins ago
Senior Growth Marketing Manager, Paid Social
Brex
Vancouver, BC
Brex is seeking a deeply analytical, growth-rooted Senior Growth Marketing Manager to own, scale, and optimize our Paid Social engine, with Meta as the core growth driver and a clear…

Guusto

Demand Generation Manager

Canada

$90,000 – $110,000 · Full-time

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Job details

Pay: $90,000 – $110,000
Job type: Full-time
Posting language: English
Posted: Oct 30, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400%, and we're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.

The Role:

We're hiring a hands-on Demand Generation Manager to improve conversion at every stage of our marketing and sales pipeline. You'll dig into the data, find where prospects stall, and run the programs that move them forward: nurture tracks, email campaigns and direct outreach to target accounts. You'll report to our Head of Growth Marketing and work closely with our Sales and Partner teams.

Most of your time will be in marketing, but you'll also support our partner function. You'll help us understand how partnerships drive pipeline today and help build that program out. Partner marketing experience is a strong asset.

We run lean, so you'll test ideas before we commit real budget. You'll be a great fit if you like to build the play, run it yourself, and measure it in pipeline. You’re naturally curious and look for new ways to challenge the status quo and drive pipeline. You use AI every day to get more done.

What You'll Own:

Pipeline Analytics and Conversion

Own the weekly pipeline scoreboard and report on performance at every funnel stage.
Analyze stage-to-stage conversion rates to find where prospects drop off, recommend fixes, and identify opportunities to tap into and build or re-engage pipeline.
Launch programs to lift conversion, such as nurture tracks, email campaigns and identifying lists for direct outreach to accounts.
Manage HubSpot: build and improve workflows, lead scoring, lifecycle stages and data quality.
Work with Sales so every warm account gets timely follow-up.

Partner Marketing

Drive partner-led demand and help build our partner marketing program.
Turn partner account overlap into target account lists.
Test account-based ads and warm outbound to partner-sourced accounts.
Put partner content to work across social, ads, email and the newsletter.
Track partner-sourced and partner-influenced pipeline in HubSpot.

Content and Campaign Programs

Run the quarterly customer newsletter end to end.
Post and schedule social content, primarily on LinkedIn.
Coordinate our podcast and webinar program: guests, scheduling, and promotion.
Develop and refresh our seasonal email campaigns to prospects and customers.

Paid and Review Channels

Manage and optimize paid campaigns on LinkedIn, G2 and Capterra.
Oversee review generation on G2, Capterra and other sites.
Shift budget across channels to whatever produces the best pipeline results.

How We Measure Impact:

Conversion rates at each pipeline stage, and how they improve over time
Marketing-sourced pipeline in dollars per quarter, with partner-sourced and partner-influenced broken out
Share of pipeline from ICP accounts
Win rate and average deal size on target-account opportunities
Cost per opportunity, by channel
On-time, consistent delivery of the newsletter, social, podcast and quarterly email programs

What You Bring:

5+ years in B2B demand generation, with a track record of owning a pipeline number
Strong analytical skills: funnel metrics, conversion analysis, attribution and spreadsheets
HubSpot expertise: workflows, lead scoring, reporting and lifecycle programs
Experience building nurture programs and email campaigns that move prospects through the funnel
Hands-on paid experience, especially LinkedIn targeting by company, job function and account list
Experience running account-based programs would be an asset
Comfort running content programs: newsletters, social scheduling and podcast coordination
You use tools like Claude, Claude Code or HubSpot's AI features every day, and can show us how to do more with AI
You're a doer. When there's no playbook, you write one.

Bonus Points if You Have:

Partner, channel or ecosystem marketing experience that produced pipeline
Experience in HR tech or marketing to HR buyers
Experience with account mapping tools like Crossbeam

Salary Range:

$90,000 – $110,000

A Note on AI:

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own pipeline reporting and improve conversion across funnel stages by analyzing performance and running nurture, email, and account outreach programs. Build partner-led demand, manage HubSpot and paid campaigns, and coordinate newsletter, social, podcast, webinar, and review-generation programs.

Requirements

Requires 5+ years of B2B demand generation experience with a record of owning pipeline results, strong analytical skills, and expertise in HubSpot. Candidates should have hands-on experience with nurture and email programs, LinkedIn paid campaigns, and content coordination; partner marketing, account-based programs, HR technology, and AI tools are valued.

Skills

B2B Demand Generation
Pipeline Analytics
Conversion Analysis
HubSpot
Marketing Automation
Lead Scoring
Email Campaigns
Nurture Programs
Partner Marketing
Account-Based Marketing
Paid Advertising
LinkedIn Advertising
Attribution
Content Marketing
Review Generation
AI Tools

Visa sponsorship

Not detected in the job text

Keywords

B2B Demand Generation
Pipeline Analytics
Funnel Metrics
Conversion Analysis
Attribution
HubSpot
Workflows
Lead Scoring
Lifecycle Stages
Data Quality
Nurture Tracks
Email Campaigns
Partner Marketing
Partner-Sourced Pipeline
Account-Based Marketing
Account Mapping
LinkedIn Ads
Paid Campaigns
G2
Capterra
Customer Newsletter
Social Media
Podcast
Webinars
Review Generation
Target Account Lists
AI Tools
Claude
Claude Code
Crossbeam

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