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Added 13 mins ago
MC
Technical Consultant III (35732)
Myticas Consulting
Toronto, ON
- Full-time
Lead reconciliation between expected and actual product, pricing, rate, fee, billing, customer, and transaction-level results.
Added 13 mins ago
L
Assistant Manager, Guest Experience | Whistler Village
lululemon
BC · British Columbia, Canada
- Full-time
Lead an exceptional guest (customer) experience on the floor through assessing the level of guest connection and technical product education and supporting team members to address gaps…
Added 13 mins ago
TS
TDS Operations Analyst III
TD Securities
Toronto, ON
- Full-time
…and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary…
Added 13 mins ago
C
Analyste fonctionnel Microsoft Dynamics CE / Power Platform
CGI
Montreal, QC
- Full-time
Experience with the Dynamics 365 Customer Service or Dynamics 365 Field Service modules
Added 13 mins ago
A
Director of Knowledge Management - NAMER
Ashby
Canada
- Full-time
I’m Allie, Head of Support at Ashby. 👋 Knowledge is one of the most important levers we have for delivering a great customer experience. Our knowledge ecosystem shapes how customers learn…
Added 13 mins ago
MC
Senior Manager, Data Governance (36122)
Myticas Consulting
Toronto, ON
- Full-time
…financial solutions through its technology, operations, and customer-focused…
Added 13 mins ago
SM
Business Manager Operations Engineering Services
St. Michael's Hospital
Toronto, ON
- Full-time
Lead the quarterly re-assessment of program forecasts, utilizing historical and current trends and performance drivers to confirm updated financial expectations in all aspects of the…
Added 13 mins ago
CH
Snow Removal (Grounds Support) - Seasonal
Crescent Hotels & Resorts
Rossland, BC
- Part-time
Customer-Focused Individuals: You should be approachable, professional, and dedicated to ensuring a positive guest and associate experience.
Added 13 mins ago
LD
Product Manager, Digital Health (14 month contract)
Loblaw Digital
Toronto, ON
- Full-time
Strong analytical skills and experience using product data, customer insights and performance metrics to drive decisions.
Added 13 mins ago
A
Sales Associate - Northland Volkswagen
AutoCanada
Calgary, AB
- $70,000 to $200,000 CAD / year
- Other
Northland Volkswagen has proudly served Calgary and the surrounding communities for decades, building a loyal customer base and a reputation for exceptional customer service, integrity, and…
Added 13 mins ago
LC
Pharmacist, Hourly Part Time Day
Loblaw Companies Limited
Cobourg, ON
- Part-time
Join a locally owned and operated store to help deliver health, beauty and convenience services in your community, and keep the customer at the centre of everything you do.
Added 13 mins ago
CH
Chef d'équipe (e) de l'entrepôt- poste de soir
Cardinal Health Canada
Dorval, QC
- Full-time
Vous avez 3 ans d'expérience dans le domaine des opérations ou de la distribution
Added 13 mins ago
TT
Project Developer
Trane Technologies
Laval, QC
- Full-time
Experience working with external contractors, vendors, and customer stakeholders in multi-phase projects.
Added 13 mins ago
CN
Lodge Manager - CSE
Civeo North America
Fort McMurray, AB
- Full-time
Are you from Fort McMurray and ready for your next big leadership move? Take the lead in a fast‑paced lodge environment and help elevate the guest experience right here in your own backyard!
Added 13 mins ago
CC
Rural Lead, Central Corridor
Canadian College of Health Leaders - Northwestern Ontario Chapter
Red Deer, AB
- Full-time
The position requires progressive leadership experience in health services delivery, and a demonstrated clear pattern of professional and personal development. The incumbent is an effective…
Added 13 mins ago
MC
Link Layer Integration Testing Manager (35387)
Myticas Consulting
Ottawa, ON
- Full-time
…operational readiness criteria. The successful candidate will lead a team of Verification & Validation (V&V) engineers while collaborating closely with Systems Engineering, RF Engineering,…
Added 13 mins ago
MC
Level 2 3 Network Administrator & Projects Specialist (35949)
Myticas Consulting
Ottawa, ON
- Full-time
Due to continued client growth and several new customer onboardings, they are looking to add an experienced Level 2/3 Network Administrator & Projects Specialist to their Professional…
Added 13 mins ago
C
Project Manager - contract
CBRE
Vancouver, BC
- Full-time
Lead by example and model behaviors that are consistent with CBRE RISE values. Work to build consensus and convince others to reach an agreement.
Added 13 mins ago
AI
Project Procurement Lead
ATS Industrial Automation
Cambridge, ON
- Full-time
…suppliers and project delivery meet? As a Project Procurement Lead, you will own the material budget and material schedule for assigned projects, translating evolving technical requirements…
Added 13 mins ago
ST
Collections Team Leader
Securitas Technology Canada
Montreal, QC · Greater Montreal Metropolitan Area
- Full-time
Lead by example through strong customer follow-up, negotiation, problem-solving, and account ownership.
Added 13 mins ago
M
AI GTM and Automation Specialist
Maplesoft
Waterloo, ON
- Full-time
Lead & Account Intelligence: Use CRM data, engagement signals and account research to identify and prioritize prospects. Improve targeting, lead scoring and personalization.
Added 13 mins ago
C
Director, Product Marketing
Corinex
Vancouver, BC
- Full-time
…digital grid solutions. The ideal candidate brings first-hand experience working within an electricity distribution utility / DSO or directly serving such customers through a grid…
Added 13 mins ago
AE
SQMS Manager
Airborne Engines Ltd.
Delta, BC
- Full-time
…U.S.-based aerospace group. Our team averages 19 years of industry…
Added 13 mins ago
M
Account Manager
Mentimeter
Toronto, ON
- Full-time
As an Account Manager, you will lead the expansion of our existing Enterprise customers by focusing on revenue growth through renewals and up-sales while serving as a trusted adviser to our…
Added 13 mins ago
DG
Service Lot Attendant
Dilawri Group of Companies
Langley (District), BC · Langley, BC
- Full-time
The Service Lot Attendant at Mercedes-Benz Langley plays a key role in ensuring an exceptional customer experience by maintaining the cleanliness, organization, and overall presentation of…

Guusto

Demand Generation Manager

Canada

$90,000 – $110,000 · Full-time

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Job details

Pay: $90,000 – $110,000
Job type: Full-time
Posting language: English
Posted: Oct 30, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400%, and we're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.

The Role:

We're hiring a hands-on Demand Generation Manager to improve conversion at every stage of our marketing and sales pipeline. You'll dig into the data, find where prospects stall, and run the programs that move them forward: nurture tracks, email campaigns and direct outreach to target accounts. You'll report to our Head of Growth Marketing and work closely with our Sales and Partner teams.

Most of your time will be in marketing, but you'll also support our partner function. You'll help us understand how partnerships drive pipeline today and help build that program out. Partner marketing experience is a strong asset.

We run lean, so you'll test ideas before we commit real budget. You'll be a great fit if you like to build the play, run it yourself, and measure it in pipeline. You’re naturally curious and look for new ways to challenge the status quo and drive pipeline. You use AI every day to get more done.

What You'll Own:

Pipeline Analytics and Conversion

Own the weekly pipeline scoreboard and report on performance at every funnel stage.
Analyze stage-to-stage conversion rates to find where prospects drop off, recommend fixes, and identify opportunities to tap into and build or re-engage pipeline.
Launch programs to lift conversion, such as nurture tracks, email campaigns and identifying lists for direct outreach to accounts.
Manage HubSpot: build and improve workflows, lead scoring, lifecycle stages and data quality.
Work with Sales so every warm account gets timely follow-up.

Partner Marketing

Drive partner-led demand and help build our partner marketing program.
Turn partner account overlap into target account lists.
Test account-based ads and warm outbound to partner-sourced accounts.
Put partner content to work across social, ads, email and the newsletter.
Track partner-sourced and partner-influenced pipeline in HubSpot.

Content and Campaign Programs

Run the quarterly customer newsletter end to end.
Post and schedule social content, primarily on LinkedIn.
Coordinate our podcast and webinar program: guests, scheduling, and promotion.
Develop and refresh our seasonal email campaigns to prospects and customers.

Paid and Review Channels

Manage and optimize paid campaigns on LinkedIn, G2 and Capterra.
Oversee review generation on G2, Capterra and other sites.
Shift budget across channels to whatever produces the best pipeline results.

How We Measure Impact:

Conversion rates at each pipeline stage, and how they improve over time
Marketing-sourced pipeline in dollars per quarter, with partner-sourced and partner-influenced broken out
Share of pipeline from ICP accounts
Win rate and average deal size on target-account opportunities
Cost per opportunity, by channel
On-time, consistent delivery of the newsletter, social, podcast and quarterly email programs

What You Bring:

5+ years in B2B demand generation, with a track record of owning a pipeline number
Strong analytical skills: funnel metrics, conversion analysis, attribution and spreadsheets
HubSpot expertise: workflows, lead scoring, reporting and lifecycle programs
Experience building nurture programs and email campaigns that move prospects through the funnel
Hands-on paid experience, especially LinkedIn targeting by company, job function and account list
Experience running account-based programs would be an asset
Comfort running content programs: newsletters, social scheduling and podcast coordination
You use tools like Claude, Claude Code or HubSpot's AI features every day, and can show us how to do more with AI
You're a doer. When there's no playbook, you write one.

Bonus Points if You Have:

Partner, channel or ecosystem marketing experience that produced pipeline
Experience in HR tech or marketing to HR buyers
Experience with account mapping tools like Crossbeam

Salary Range:

$90,000 – $110,000

A Note on AI:

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own pipeline reporting and improve conversion across funnel stages by analyzing performance and running nurture, email, and account outreach programs. Build partner-led demand, manage HubSpot and paid campaigns, and coordinate newsletter, social, podcast, webinar, and review-generation programs.

Requirements

Requires 5+ years of B2B demand generation experience with a record of owning pipeline results, strong analytical skills, and expertise in HubSpot. Candidates should have hands-on experience with nurture and email programs, LinkedIn paid campaigns, and content coordination; partner marketing, account-based programs, HR technology, and AI tools are valued.

Skills

B2B Demand Generation
Pipeline Analytics
Conversion Analysis
HubSpot
Marketing Automation
Lead Scoring
Email Campaigns
Nurture Programs
Partner Marketing
Account-Based Marketing
Paid Advertising
LinkedIn Advertising
Attribution
Content Marketing
Review Generation
AI Tools

Visa sponsorship

Not detected in the job text

Keywords

B2B Demand Generation
Pipeline Analytics
Funnel Metrics
Conversion Analysis
Attribution
HubSpot
Workflows
Lead Scoring
Lifecycle Stages
Data Quality
Nurture Tracks
Email Campaigns
Partner Marketing
Partner-Sourced Pipeline
Account-Based Marketing
Account Mapping
LinkedIn Ads
Paid Campaigns
G2
Capterra
Customer Newsletter
Social Media
Podcast
Webinars
Review Generation
Target Account Lists
AI Tools
Claude
Claude Code
Crossbeam

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