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Added 32 mins ago
FD
Director Partnerships Beverage
Fil Delivery
Mississauga, ON
- Full-time
Lead quarterly business reviews grounded in real service data, including OTIF, fill rate, inventory accuracy, and exception root cause, not just a slide deck.
Added 1 hour ago
CO
Manager, Digital Solutions
City of Saint John
Saint John, NB
- Full-time
The Manager, Digital Solutions, is responsible for the delivery and ongoing management of the City’s enterprise applications, digital solutions, and data and information management…
Added 2 hours ago
H
Engineering Manager, Enterprise
Harvey
Toronto, ON
- Full-time
Own end-to-end delivery of core product initiatives, from technical design through execution and iteration, while directly managing a high-performing fullstack engineering team.
Added 3 hours ago
W
Associate Technical Consultant, Environmental Scientist
Worley
Calgary, AB · Edmonton, AB
- Full-time
…lifecycle. As part of our Contaminated Sites team, you will lead environmental assessment, remediation, reclamation, and monitoring projects that support responsible development and…
Added 5 hours ago
TG
SAP ABAP development
Tek Global
Toronto, ON
- Contract
…and technical teams to ensure high‑quality, timely solution…
Added 6 hours ago
N
Growth Operations Manager
nesto
Toronto, ON
- Full-time
…required to wield influence to win challenging business cases and lead the change management for the changes you are implementing. Underpinned by a strong sense of ownership, your willpower…
Added 7 hours ago
NB
Senior Director, IT Delivery and Technology Platforms
National Bank of Canada
Montreal, QC
- Full-time
A career as Senior Director, IT Delivery and Technology Platforms at National Bank means acting as a leader of leaders and ensuring the evolution, performance and sustainability of a…
Added 7 hours ago
M
AVP, AI
Manulife
Toronto, ON
- Full-time
Lead end-to-end delivery of AI solutions for Risk, Legal, Procurement, Compliance, and other Group Functions – from opportunity shaping and design through deployment, adoption, and value…
Added 7 hours ago
KC
Senior Consultant, ESG Assurance Services
KPMG Canada
Toronto, ON
- Full-time
…balance is how our values show up – in how we work, how we lead, and what we…
Added 7 hours ago
Senior Systems Analyst
OCS Ontario Cannabis Store
Toronto, ON
The Senior Systems Analyst serves as the lead analyst and solution design specialist for enterprise technology initiatives. Working within established architecture and solution direction,…
Added 8 hours ago
H
Site Civil Section Manager
HDR
Toronto, ON · Richmond Hill, ON
- Full-time
…where people work, connect, and thrive. From high-performance data centers driving the future of AI to dynamic commercial environments, your work will directly support technological…
Added 8 hours ago
AM
Director Digital Solutions & Business Growth
Arc Mercer
Barrie, ON
- Full-time
…emerging tech to modernize our ecosystem, supercharge service delivery, and elevate the daily employee experience. You won't just track sector trends; you will anticipate them.…
Added 8 hours ago
M
CRM Project Manager
Monks
Toronto, ON
- Full-time
Lead project teams to follow best practices related to work product delivery, documentation, and communication, meeting project needs and client expectations.
Added 9 hours ago
C
Partner Delivery Project Manager
Ciena
Ottawa, ON
- Full-time
Ciena is transforming how technology enables its global partner ecosystem through simplified delivery processes, reliable infrastructure, trusted operational data, AI-enabled workflows, and…
Added 9 hours ago
R&
AML Operations Officer III
Robertson & Company Ltd.
Toronto, ON
- Contract
Coordinate efforts for audits by collecting, analyzing, and presenting required data.
Added 10 hours ago
IF
Vendor Management Analyst, Tech+Lab
Intact FC
Toronto, ON · Montreal, QC · Laval, QC
- Full-time
Lead the preparation of executive-level reporting and presentations for VP and Director stakeholders, translating vendor data into actionable insights
Added 10 hours ago
CO
Director, AI, Data and Analytics
City of North Vancouver
North Vancouver, BC
- Full-time
Lead enterprise initiatives that improve service delivery, organizational performance, and data-driven decision-making.
Added 10 hours ago
Flight Centre - Business Analyst - Toronto, ON
Flight Centre
ON
Provide business-impact data, supporting evidence, and scope recommendations to assist prioritization decisions.
Added 10 hours ago
Flight Centre - Business Analyst - Vancouver, BC
Flight Centre
BC
Provide business-impact data, supporting evidence, and scope recommendations to assist prioritization decisions.
Added 10 hours ago
B
Global Relationship Manager- 3
BrightClaim
ON
- Full-time
…value proposition and drive revenue growth. Build and implement data strategies to guide effective promotional planning and execution, ensuring optimal outcomes. Collaborate with Sales and…
Added 11 hours ago
MI
Associate Project Manager and Consultant
Micronetbd Inc
Toronto, ON
- Full-time
Lead discovery calls with law firms and map their current systems and workflows
Added 12 hours ago
Manager, Enterprise
BrainStation
Toronto, ON
As a Manager, Enterprise, you will lead engagements with global organizations as they transform for the AI era. Our clients are leaders in their industries, operating across markets…
Added 12 hours ago
Account Executive, Enterprise
BrainStation
Toronto, ON
…and you will stay close to the work once it begins. You will lead discovery with clients, form a view on where they stand and what they need, and work with our Strategy and delivery teams…
Added 12 hours ago
FI
Canada Partnerships Lead (Path to Co-Founder)
Flowealth Institute of Technology & Innovation
AB · Edmonton, AB
- Contract
Flowealth Institute is looking for a Canada-based partner to lead our growth across Canada. This role starts as a commission-based Canada Partnerships Lead, with a clear path to co-founder…
Added 12 hours ago
TA
Lead AI Architect & Delivery Manager
Tiger Analytics
Canada
- Full-time
The Lead AI Architect & Delivery Manager will serve as the technical authority and engagement lead for the client's TPRM AI Assistant project, backfilling the departing AI Lead. This role…

Guusto

Demand Generation Manager

Canada

$90,000 – $110,000 · Full-time

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Job details

Pay: $90,000 – $110,000
Job type: Full-time
Posting language: English
Posted: Oct 30, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400%, and we're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.

The Role:

We're hiring a hands-on Demand Generation Manager to improve conversion at every stage of our marketing and sales pipeline. You'll dig into the data, find where prospects stall, and run the programs that move them forward: nurture tracks, email campaigns and direct outreach to target accounts. You'll report to our Head of Growth Marketing and work closely with our Sales and Partner teams.

Most of your time will be in marketing, but you'll also support our partner function. You'll help us understand how partnerships drive pipeline today and help build that program out. Partner marketing experience is a strong asset.

We run lean, so you'll test ideas before we commit real budget. You'll be a great fit if you like to build the play, run it yourself, and measure it in pipeline. You’re naturally curious and look for new ways to challenge the status quo and drive pipeline. You use AI every day to get more done.

What You'll Own:

Pipeline Analytics and Conversion

Own the weekly pipeline scoreboard and report on performance at every funnel stage.
Analyze stage-to-stage conversion rates to find where prospects drop off, recommend fixes, and identify opportunities to tap into and build or re-engage pipeline.
Launch programs to lift conversion, such as nurture tracks, email campaigns and identifying lists for direct outreach to accounts.
Manage HubSpot: build and improve workflows, lead scoring, lifecycle stages and data quality.
Work with Sales so every warm account gets timely follow-up.

Partner Marketing

Drive partner-led demand and help build our partner marketing program.
Turn partner account overlap into target account lists.
Test account-based ads and warm outbound to partner-sourced accounts.
Put partner content to work across social, ads, email and the newsletter.
Track partner-sourced and partner-influenced pipeline in HubSpot.

Content and Campaign Programs

Run the quarterly customer newsletter end to end.
Post and schedule social content, primarily on LinkedIn.
Coordinate our podcast and webinar program: guests, scheduling, and promotion.
Develop and refresh our seasonal email campaigns to prospects and customers.

Paid and Review Channels

Manage and optimize paid campaigns on LinkedIn, G2 and Capterra.
Oversee review generation on G2, Capterra and other sites.
Shift budget across channels to whatever produces the best pipeline results.

How We Measure Impact:

Conversion rates at each pipeline stage, and how they improve over time
Marketing-sourced pipeline in dollars per quarter, with partner-sourced and partner-influenced broken out
Share of pipeline from ICP accounts
Win rate and average deal size on target-account opportunities
Cost per opportunity, by channel
On-time, consistent delivery of the newsletter, social, podcast and quarterly email programs

What You Bring:

5+ years in B2B demand generation, with a track record of owning a pipeline number
Strong analytical skills: funnel metrics, conversion analysis, attribution and spreadsheets
HubSpot expertise: workflows, lead scoring, reporting and lifecycle programs
Experience building nurture programs and email campaigns that move prospects through the funnel
Hands-on paid experience, especially LinkedIn targeting by company, job function and account list
Experience running account-based programs would be an asset
Comfort running content programs: newsletters, social scheduling and podcast coordination
You use tools like Claude, Claude Code or HubSpot's AI features every day, and can show us how to do more with AI
You're a doer. When there's no playbook, you write one.

Bonus Points if You Have:

Partner, channel or ecosystem marketing experience that produced pipeline
Experience in HR tech or marketing to HR buyers
Experience with account mapping tools like Crossbeam

Salary Range:

$90,000 – $110,000

A Note on AI:

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own pipeline reporting and improve conversion across funnel stages by analyzing performance and running nurture, email, and account outreach programs. Build partner-led demand, manage HubSpot and paid campaigns, and coordinate newsletter, social, podcast, webinar, and review-generation programs.

Requirements

Requires 5+ years of B2B demand generation experience with a record of owning pipeline results, strong analytical skills, and expertise in HubSpot. Candidates should have hands-on experience with nurture and email programs, LinkedIn paid campaigns, and content coordination; partner marketing, account-based programs, HR technology, and AI tools are valued.

Skills

B2B Demand Generation
Pipeline Analytics
Conversion Analysis
HubSpot
Marketing Automation
Lead Scoring
Email Campaigns
Nurture Programs
Partner Marketing
Account-Based Marketing
Paid Advertising
LinkedIn Advertising
Attribution
Content Marketing
Review Generation
AI Tools

Visa sponsorship

Not detected in the job text

Keywords

B2B Demand Generation
Pipeline Analytics
Funnel Metrics
Conversion Analysis
Attribution
HubSpot
Workflows
Lead Scoring
Lifecycle Stages
Data Quality
Nurture Tracks
Email Campaigns
Partner Marketing
Partner-Sourced Pipeline
Account-Based Marketing
Account Mapping
LinkedIn Ads
Paid Campaigns
G2
Capterra
Customer Newsletter
Social Media
Podcast
Webinars
Review Generation
Target Account Lists
AI Tools
Claude
Claude Code
Crossbeam

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