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Added 13 mins ago
K
Delivery Driver - Newmarket
KOLOSTAT
Newmarket, ON
- Full-time
We are seeking a Delivery Driver - Newmarket who wants to contribute to meaningful projects and make a tangible impact on the future of buildings and energy in Canada. If innovation, clean…
Added 13 mins ago
E1
Hiring for 2027! Entry-Level English Teacher (ESL) | Visa Sponsored
English 1
Waterloo, ON
- Full-time
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SD
Pharmacy Assistant, Hourly Part Time Day Greenlight Requisition
Shoppers Drug Mart
Kelowna, BC
- Part-time
To assist with the technical functions of dispensing prescriptions, assist as appropriate in the delivery of pharmacy services and participate in the maintenance and operations of the…
Added 14 mins ago
W
(CAN) Team Leader, Asset Protection [12 Month Contract] Tuesday to Saturday 8:30AM to 5:00 PM
Walmart
Milton, ON · Mississauga, ON
- Full-time
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Manager, Cyber Security - Cyber Transformation and Strategy
KPMG
Vancouver, BC
- Full-time
…enabling our clients' cyber transformation journey through service delivery leadership, advisory, and…
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KPMG
Vancouver, BC · Victoria, BC
- Full-time
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Calian IT & Cyber Solutions
AB · Edmonton, AB
- Full-time
…the Canadian Armed Forces as part of the dental healthcare delivery…
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Scientific Data Specialist
University of Victoria
Victoria, BC
- Full-time
…ONC staff and the user community to improve ONCs data product delivery and data…
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Walmart Canada
Kindersley, SK
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Special Olympics Volunteer Ski Coaches @ Earl Bale...
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- Full-time
Budgeting Administrative Support Data Entry Other Admin & Clerical skills Corporate Social Responsibility Management Customer Service Public Relations Skills Strategic Planning Community…
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Senior Specialist Process Management and Administration
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MB · Manitoba, Canada
- Full-time
IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $310 billion in assets as of December 31, 2025. It offers financial planning and…
Added 28 mins ago
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(CAN) Préposé au traitement des commandes OMNI
Walmart Canada
Val-d'Or, QC
- Full-time
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Regional Manager,Traditional Health & Wellness
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Ladysmith, BC
- Full-time
…traditional wellness and/or cultural healing and education planning, delivery, project management, strategic planning and community and stakeholder…
Added 28 mins ago
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(CAN) Préposé au traitement des commandes OMNI
Walmart Canada
Val-d'Or, QC
- Full-time
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(CAN) OMNI Customer Fulfillment Associate
Walmart Canada
Sylvan Lake, AB
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(CAN) Pharmacy Assistant
Walmart Canada
Kindersley, SK
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…Operations required of a team player. They are a key member in the delivery of superior customer…
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Meals on Wheels Volunteer Driver (Weekly Sundays)
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…social components. The service involves the safe and efficient delivery of hot and frozen meals to persons who are unable to attend to their own nutritional needs. These clients include the…
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Senior Specialist Process Management and Administration
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ON · Ontario, Canada
- Full-time
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Added 28 mins ago
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sales engineer
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Estimate or quote prices, credit or contract terms, trade-in allowances, warranties and delivery dates
Added 28 mins ago
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(CAN) OMNI Customer Fulfillment Associate
Walmart Canada
Pembroke, ON
- Full-time
Picks and assembles customer orders from different temperature areas with care and accuracy to support on-time delivery. Packs orders carefully by confirming product selection, quantities,…
Added 28 mins ago
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OMNI customer Fulfillment Associate
Walmart Canada
Trail, BC
- Full-time
Picks and assembles customer orders from different temperature areas with care and accuracy to support on-time delivery. Packs orders carefully by confirming product selection, quantities,…
Added 28 mins ago
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OMNI Customer Fulfillment Associate
Walmart Canada
Trail, BC
- Full-time
Picks and assembles customer orders from different temperature areas with care and accuracy to support on-time delivery. Packs orders carefully by confirming product selection, quantities,…
Added 28 mins ago
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Accounting Manager
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…accounting professional who enjoys combining hands-on financial management with operational leadership and process…
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Distribution Analyst
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Guusto

Demand Generation Manager

Canada

$90,000 – $110,000 · Full-time

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Job details

Pay: $90,000 – $110,000
Job type: Full-time
Posting language: English
Posted: Oct 30, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400%, and we're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.

The Role:

We're hiring a hands-on Demand Generation Manager to improve conversion at every stage of our marketing and sales pipeline. You'll dig into the data, find where prospects stall, and run the programs that move them forward: nurture tracks, email campaigns and direct outreach to target accounts. You'll report to our Head of Growth Marketing and work closely with our Sales and Partner teams.

Most of your time will be in marketing, but you'll also support our partner function. You'll help us understand how partnerships drive pipeline today and help build that program out. Partner marketing experience is a strong asset.

We run lean, so you'll test ideas before we commit real budget. You'll be a great fit if you like to build the play, run it yourself, and measure it in pipeline. You’re naturally curious and look for new ways to challenge the status quo and drive pipeline. You use AI every day to get more done.

What You'll Own:

Pipeline Analytics and Conversion

Own the weekly pipeline scoreboard and report on performance at every funnel stage.
Analyze stage-to-stage conversion rates to find where prospects drop off, recommend fixes, and identify opportunities to tap into and build or re-engage pipeline.
Launch programs to lift conversion, such as nurture tracks, email campaigns and identifying lists for direct outreach to accounts.
Manage HubSpot: build and improve workflows, lead scoring, lifecycle stages and data quality.
Work with Sales so every warm account gets timely follow-up.

Partner Marketing

Drive partner-led demand and help build our partner marketing program.
Turn partner account overlap into target account lists.
Test account-based ads and warm outbound to partner-sourced accounts.
Put partner content to work across social, ads, email and the newsletter.
Track partner-sourced and partner-influenced pipeline in HubSpot.

Content and Campaign Programs

Run the quarterly customer newsletter end to end.
Post and schedule social content, primarily on LinkedIn.
Coordinate our podcast and webinar program: guests, scheduling, and promotion.
Develop and refresh our seasonal email campaigns to prospects and customers.

Paid and Review Channels

Manage and optimize paid campaigns on LinkedIn, G2 and Capterra.
Oversee review generation on G2, Capterra and other sites.
Shift budget across channels to whatever produces the best pipeline results.

How We Measure Impact:

Conversion rates at each pipeline stage, and how they improve over time
Marketing-sourced pipeline in dollars per quarter, with partner-sourced and partner-influenced broken out
Share of pipeline from ICP accounts
Win rate and average deal size on target-account opportunities
Cost per opportunity, by channel
On-time, consistent delivery of the newsletter, social, podcast and quarterly email programs

What You Bring:

5+ years in B2B demand generation, with a track record of owning a pipeline number
Strong analytical skills: funnel metrics, conversion analysis, attribution and spreadsheets
HubSpot expertise: workflows, lead scoring, reporting and lifecycle programs
Experience building nurture programs and email campaigns that move prospects through the funnel
Hands-on paid experience, especially LinkedIn targeting by company, job function and account list
Experience running account-based programs would be an asset
Comfort running content programs: newsletters, social scheduling and podcast coordination
You use tools like Claude, Claude Code or HubSpot's AI features every day, and can show us how to do more with AI
You're a doer. When there's no playbook, you write one.

Bonus Points if You Have:

Partner, channel or ecosystem marketing experience that produced pipeline
Experience in HR tech or marketing to HR buyers
Experience with account mapping tools like Crossbeam

Salary Range:

$90,000 – $110,000

A Note on AI:

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own pipeline reporting and improve conversion across funnel stages by analyzing performance and running nurture, email, and account outreach programs. Build partner-led demand, manage HubSpot and paid campaigns, and coordinate newsletter, social, podcast, webinar, and review-generation programs.

Requirements

Requires 5+ years of B2B demand generation experience with a record of owning pipeline results, strong analytical skills, and expertise in HubSpot. Candidates should have hands-on experience with nurture and email programs, LinkedIn paid campaigns, and content coordination; partner marketing, account-based programs, HR technology, and AI tools are valued.

Skills

B2B Demand Generation
Pipeline Analytics
Conversion Analysis
HubSpot
Marketing Automation
Lead Scoring
Email Campaigns
Nurture Programs
Partner Marketing
Account-Based Marketing
Paid Advertising
LinkedIn Advertising
Attribution
Content Marketing
Review Generation
AI Tools

Visa sponsorship

Not detected in the job text

Keywords

B2B Demand Generation
Pipeline Analytics
Funnel Metrics
Conversion Analysis
Attribution
HubSpot
Workflows
Lead Scoring
Lifecycle Stages
Data Quality
Nurture Tracks
Email Campaigns
Partner Marketing
Partner-Sourced Pipeline
Account-Based Marketing
Account Mapping
LinkedIn Ads
Paid Campaigns
G2
Capterra
Customer Newsletter
Social Media
Podcast
Webinars
Review Generation
Target Account Lists
AI Tools
Claude
Claude Code
Crossbeam

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