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Added 2 hours ago
VA
PME AV Parts Sales Attendant
Voyageur Aviation
North Bay, ON
- Full-time
Put together pre-manufacturing crates. (Build crates).
Added 4 hours ago
KC
Front End Crew (Cattle Processor)
Kasko Cattle
Taber, AB
- Full-time
…four feedlots in southern Alberta and a capacity of 45,000+ head. We prioritize consistency, food safety, and sustainable…
Added 4 hours ago
KC
Front End Crew (Cattle Processor)
Kasko Cattle
AB · Stirling, Alberta
- Full-time
…four feedlots in southern Alberta and a capacity of 45,000+ head. We prioritize consistency, food safety, and sustainable…
Added 4 hours ago
Co-Packing - W0800 Associate
Dare Foods Limited
Cambridge, ON
…area since the family’s original store opened in 1892. We are head quartered in Cambridge Ontario and we’ve expanded our roots far beyond. With manufacturing plants in North America and…
Added 5 hours ago
AH
Warranty Manager
Airbus Helicopters
Fort Erie, ON
- Full-time
…parent company guidelines. The Warranty Manager reports to the Head of Support & Services with a dotted line to the…
Added 6 hours ago
A
Assembler-H
ABB
QC · Saint-Laurent, Quebec
- Full-time
Move bigger components with the over-head crane.
Added 10 hours ago
OA
Red Seal Millwright
Oldcastle APG
Winnipeg, MB
- Other
…and machinery as assigned by the Maintenance Supervisor or Head Mechanic. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential…
Added 10 hours ago
SA
Maintenance Technician
Sealed Air Corporation
Brampton, ON
- Full-time
This role is based at our Sealed Air Canada head office and manufacturing facility located in Brampton, ON. The Brampton plant is home of 41 employees. Our location produces lightweight…
Added 10 hours ago
A
Mechanical Engineer (Onsite)
Alchemy
Waterloo, ON
- $100,000 to $135,000 CAD / year
- Full-time
…floor rather than from managing headcount. You'll report to the Head of Automotive Technology and work daily with Product, Operations, and…
Added 11 hours ago
CC
Merchandiser - Full time
Coca-Cola Canada Bottling Limited
Terrace, BC
- Full-time
…province through 50+ sales and distribution centres, and five manufacturing…
Added 11 hours ago
CC
Merchandiser, Part-Time - Brampton/Woodbridge
Coca-Cola Canada Bottling Limited
Brampton, ON
- Part-time
…province through 50+ sales and distribution centres, and five manufacturing…
Added 11 hours ago
CC
Merchandiser, Part-Time - Oakville/Mississauga/Milton
Coca-Cola Canada Bottling Limited
Brampton, ON
- Part-time
…province through 50+ sales and distribution centres, and five manufacturing…
Added 11 hours ago
CC
Merchandiser, Part-Time - Etobicoke/North York
Coca-Cola Canada Bottling Limited
Brampton, ON
- Part-time
…province through 50+ sales and distribution centres, and five manufacturing…
Added 11 hours ago
YM
District Sales Manager
YAMAHA MOTOR CANADA LTD.
Toronto, ON · North York, ON
- Full-time
Yamaha Motor Corporation (“YMC”) is a publicly listed Japanese Corporation in the business of manufacturing and distributing recreational product to dealers and customers around the world.…
Added 11 hours ago
MG
Production Team Lead
Mircom Group of Companies
Vaughan, ON
- Full-time
…largest complexes. Our unwavering commitment to North American manufacturing enables us to offer the highest quality and best competitive value across our vast range of products and…
Added 13 hours ago
CS
Merchandiser - Full time
CONA Services
Terrace, BC
- Full-time
…province through 50+ sales and distribution centres, and five manufacturing…
Added 13 hours ago
CS
Merchandiser Full Time
CONA Services
Terrace, BC
- Full-time
…province through 50+ sales and distribution centres, and five manufacturing…
Added 13 hours ago
S
Account Development Representative II
Samsara
Ottawa, ON · Kanata, ON
- Full-time
…agriculture, construction, field services, transportation, and manufacturing - and we are excited to help digitally transform their operations at…
Added 13 hours ago
S
Account Development Representative II
Samsara
Calgary, AB
- Full-time
…agriculture, construction, field services, transportation, and manufacturing - and we are excited to help digitally transform their operations at…
Added 13 hours ago
S
Account Development Representative II
Samsara
Ottawa, ON
- Full-time
…agriculture, construction, field services, transportation, and manufacturing - and we are excited to help digitally transform their operations at…
Added 13 hours ago
S
Account Development Representative II
Samsara
Quebec, QC
- Full-time
…agriculture, construction, field services, transportation, and manufacturing - and we are excited to help digitally transform their operations at…
Added 13 hours ago
MH
Customer Care Associate
Moe's Home Collection
Vancouver, BC
- Full-time
Schedule orders according to current manufacturing capacity
Added 14 hours ago
HG
Buyer
Hypertec Group
Montreal, QC
- Full-time
Our head office will soon relocate to a new, state-of-the-art facility in LaSalle, near the Lachine Canal. Designed to set new standards in sustainability, it reflects our commitment to…
Added 14 hours ago
ML
Head of Cyber Risk and Compliance
Maple Leaf Foods Inc
Mississauga, ON
- Full-time
The Head of Cyber Risk and Compliance leads the evolution of Maple Leaf Foods’ enterprise-wide cybersecurity and cyber resilience program, protecting the organization’s assets, data,…
Added 14 hours ago
ML
Sr. Manager, HR - Commercial
Maple Leaf Foods Inc
Mississauga, ON
- $122,000 to $172,000 CAD / year
- Part-time
…partnering with our Commercial teams in the US and within our head office located in Mississauga to strengthen leadership capability, drive employee engagement, and support organizational…

Guusto

Demand Generation Manager

Canada

$90,000 – $110,000 · Full-time

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Job details

Pay: $90,000 – $110,000
Job type: Full-time
Posting language: English
Posted: Oct 30, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400%, and we're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.

The Role:

We're hiring a hands-on Demand Generation Manager to improve conversion at every stage of our marketing and sales pipeline. You'll dig into the data, find where prospects stall, and run the programs that move them forward: nurture tracks, email campaigns and direct outreach to target accounts. You'll report to our Head of Growth Marketing and work closely with our Sales and Partner teams.

Most of your time will be in marketing, but you'll also support our partner function. You'll help us understand how partnerships drive pipeline today and help build that program out. Partner marketing experience is a strong asset.

We run lean, so you'll test ideas before we commit real budget. You'll be a great fit if you like to build the play, run it yourself, and measure it in pipeline. You’re naturally curious and look for new ways to challenge the status quo and drive pipeline. You use AI every day to get more done.

What You'll Own:

Pipeline Analytics and Conversion

Own the weekly pipeline scoreboard and report on performance at every funnel stage.
Analyze stage-to-stage conversion rates to find where prospects drop off, recommend fixes, and identify opportunities to tap into and build or re-engage pipeline.
Launch programs to lift conversion, such as nurture tracks, email campaigns and identifying lists for direct outreach to accounts.
Manage HubSpot: build and improve workflows, lead scoring, lifecycle stages and data quality.
Work with Sales so every warm account gets timely follow-up.

Partner Marketing

Drive partner-led demand and help build our partner marketing program.
Turn partner account overlap into target account lists.
Test account-based ads and warm outbound to partner-sourced accounts.
Put partner content to work across social, ads, email and the newsletter.
Track partner-sourced and partner-influenced pipeline in HubSpot.

Content and Campaign Programs

Run the quarterly customer newsletter end to end.
Post and schedule social content, primarily on LinkedIn.
Coordinate our podcast and webinar program: guests, scheduling, and promotion.
Develop and refresh our seasonal email campaigns to prospects and customers.

Paid and Review Channels

Manage and optimize paid campaigns on LinkedIn, G2 and Capterra.
Oversee review generation on G2, Capterra and other sites.
Shift budget across channels to whatever produces the best pipeline results.

How We Measure Impact:

Conversion rates at each pipeline stage, and how they improve over time
Marketing-sourced pipeline in dollars per quarter, with partner-sourced and partner-influenced broken out
Share of pipeline from ICP accounts
Win rate and average deal size on target-account opportunities
Cost per opportunity, by channel
On-time, consistent delivery of the newsletter, social, podcast and quarterly email programs

What You Bring:

5+ years in B2B demand generation, with a track record of owning a pipeline number
Strong analytical skills: funnel metrics, conversion analysis, attribution and spreadsheets
HubSpot expertise: workflows, lead scoring, reporting and lifecycle programs
Experience building nurture programs and email campaigns that move prospects through the funnel
Hands-on paid experience, especially LinkedIn targeting by company, job function and account list
Experience running account-based programs would be an asset
Comfort running content programs: newsletters, social scheduling and podcast coordination
You use tools like Claude, Claude Code or HubSpot's AI features every day, and can show us how to do more with AI
You're a doer. When there's no playbook, you write one.

Bonus Points if You Have:

Partner, channel or ecosystem marketing experience that produced pipeline
Experience in HR tech or marketing to HR buyers
Experience with account mapping tools like Crossbeam

Salary Range:

$90,000 – $110,000

A Note on AI:

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own pipeline reporting and improve conversion across funnel stages by analyzing performance and running nurture, email, and account outreach programs. Build partner-led demand, manage HubSpot and paid campaigns, and coordinate newsletter, social, podcast, webinar, and review-generation programs.

Requirements

Requires 5+ years of B2B demand generation experience with a record of owning pipeline results, strong analytical skills, and expertise in HubSpot. Candidates should have hands-on experience with nurture and email programs, LinkedIn paid campaigns, and content coordination; partner marketing, account-based programs, HR technology, and AI tools are valued.

Skills

B2B Demand Generation
Pipeline Analytics
Conversion Analysis
HubSpot
Marketing Automation
Lead Scoring
Email Campaigns
Nurture Programs
Partner Marketing
Account-Based Marketing
Paid Advertising
LinkedIn Advertising
Attribution
Content Marketing
Review Generation
AI Tools

Visa sponsorship

Not detected in the job text

Keywords

B2B Demand Generation
Pipeline Analytics
Funnel Metrics
Conversion Analysis
Attribution
HubSpot
Workflows
Lead Scoring
Lifecycle Stages
Data Quality
Nurture Tracks
Email Campaigns
Partner Marketing
Partner-Sourced Pipeline
Account-Based Marketing
Account Mapping
LinkedIn Ads
Paid Campaigns
G2
Capterra
Customer Newsletter
Social Media
Podcast
Webinars
Review Generation
Target Account Lists
AI Tools
Claude
Claude Code
Crossbeam

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