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Added 14 mins ago
FI
Events Marketing Manager
Fellow Insights Inc.
Remote, Canada
- Full-time
- Remote
Own post-event follow-up with sales and lifecycle so no lead sits untouched
Added 14 mins ago
8
Account Executive - Orange County
805Title
Canada
- Full-time
805title is growing our sales team in Orange County and we're building it with one type of person: producers. Not potentials. Producers.
Added 14 mins ago
I
Business Development Representative
Ideogram
Toronto, ON
- Full-time
As a Business Development Representative at Ideogram, you’ll join our early, expanding sales team at the intersection of AI, creativity, and enterprise transformation. You’ll be the first…
Added 14 mins ago
RB
Branch Manager, Bayview & Wellington Branch
Royal Bank of Canada
ON · AURORA, Ontario
- Full-time
Lead change and allocate resources to meet the needs of the community, growing sales, revenue, and market share
Added 14 mins ago
CC
Retail Shift Leader
Canna Cabana
Lacombe, AB
- Part-time
Be the sales and customer service leader/role model in the absence of SM/ASM
Added 14 mins ago
M
Territory Sales Representative - Calgary
Masco
AB · Calgary, Alberta
- Full-time
To thrive as a Sales Representative with Behr, you must be organized, approachable, professional, and be ready to manage every aspect of Behr-related business in five or more Home Depot…
Added 28 mins ago
WI
Assistant Spa Manager - The Wickaninnish Inn
Wickaninnish Inn
Ucluelet, BC
- Full-time
Lead by example and be a pro-active member of the Ancient Cedars Spa Leadership Team.
Added 28 mins ago
LC
Business Relationship Manager - Waterloo
Libro Credit Union
Waterloo, ON
- Full-time
This role also participates in Libro's sales compensation program. Target total compensation is $113,608 annually based on achievement of 100% of sales targets, with total compensation of…
Added 28 mins ago
WI
Spa Manager - The Wickaninnish Inn
Wickaninnish Inn
Ucluelet, BC
- Full-time
Lead by example and be a pro-active member of the Senior Management Team and Ancient Cedars Spa Leadership Team.
Added 28 mins ago
S
Business Metrics Analyst
SaskTel
Regina, SK
- Full-time
At SaskTel, we don't just think big – we innovate and lead the way! We enrich everyday life. We empower people, organizations and communities to reach their full potential. If you're…
Added 28 mins ago
DD
DSW: Assistant Manager
DSW Designer Shoe Warehouse
Edmonton, AB
- Full-time
…the team to achieve store objectives, which includes in-store sales, web orders, goals, recruiting, performance management, training, and development. Your ability to problem solve, thrive…
Added 28 mins ago
2L
Sales Account Manager
247 Labs
Toronto, ON
- Full-time
Role Description The Sales Account Manager is a full-time, on-site role based in Toronto, ON. This position is responsible for managing client accounts, building long-term relationships,…
Added 28 mins ago
OG
Olive Garden, Waterloo - General Manager
Olive Garden Canada
Waterloo, ON
- Full-time
Be accountable for sales budgets and responsible for the successful execution of these budgets
Added 28 mins ago
M
Toronto Health Office Practice Leader
Marsh
Toronto, ON
- Full-time
The Marsh Toronto Office Practice Leader for Health and Benefits will lead the Toronto office within the Canadian Health and Benefits business, overseeing strategic direction, budgeting,…
Added 28 mins ago
F
Director, Measurement & Analytics
Flywheel
Toronto, ON
- Full-time
…access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth…
Added 28 mins ago
2L
Executive Assistant
247 Labs
Toronto, ON
- Full-time
…competitors, and market opportunities Maintain CRM records and sales pipelines Support lead generation and business development activities. Follow up with prospects and clients as…
Added 28 mins ago
D
Seasonal Sales Support (Part-Time) - Diesel Vancouver Outlet
Diesel
Richmond, BC
- Part-time
…bring innovative ideas an entrepreneurial spirit to be the lead in our ambitious success…
Added 28 mins ago
G
Key Account Manager
Greenhouse
Toronto, ON · Greater Toronto Area, Canada
- Full-time
…our distribution partners, with full responsibility for its sales plan, trade budget and growth. The role involves 25%+ travel across…
Added 28 mins ago
RL
Director of Public Relations
Republic Live Inc
Toronto, ON
- Full-time
Lead PR strategy for festival announcements, launches, on-sales, and key event moments.
Added 29 mins ago
Client Services Manager
Wenco (a Hitachi Construction Machinery subsidiary)
Richmond, BC
…systems. As Client Services Manager, North America, you will lead the regional team that supports our clients and delivers our systems and upgrades. This is a leadership role. You will set…
Added 29 mins ago
Commissary Attendant & Barista
Shawnigan Lake School
Shawnigan Lake, BC
Perform cashiering tasks, including sales (through, cash, card, Apple Pay etc.), returns, payouts, charge sheet entries, and counting currency
Added 43 mins ago
SL
Engineering Manager
Strescon Limited
Saint John, NB
- Full-time
Working closely with operations, project management, sales, and production teams, you will champion engineering excellence, support business objectives, and ensure the successful execution…
Added 43 mins ago
KB
Merchandising Associate - Reset Team
Kent Building Supplies
Moncton, NB
- Full-time
…presentation to enhance the customer shopping experience and drive sales. This role is responsible for assigned merchandising reset and service-related tasks as outlined in product…
Added 44 mins ago
SR
Retail Operations Supervisor
Staples Retail
Terrace, BC
- Full-time
As a Retail Operations Supervisor, you will play a pivotal role in driving sales and operational excellence. You will lead by example, providing engaging customer service that consistently…
Added 58 mins ago
TU
Development Coordinator, Corporate & Foundation Relations
The University of British Columbia
Vancouver, BC
- $6,143.67 to $8,830.25 CAD / month
- Full-time

Guusto

Demand Generation Manager

Canada

$90,000 – $110,000 · Full-time

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Job details

Pay: $90,000 – $110,000
Job type: Full-time
Posting language: English
Posted: Oct 30, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400%, and we're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.

The Role:

We're hiring a hands-on Demand Generation Manager to improve conversion at every stage of our marketing and sales pipeline. You'll dig into the data, find where prospects stall, and run the programs that move them forward: nurture tracks, email campaigns and direct outreach to target accounts. You'll report to our Head of Growth Marketing and work closely with our Sales and Partner teams.

Most of your time will be in marketing, but you'll also support our partner function. You'll help us understand how partnerships drive pipeline today and help build that program out. Partner marketing experience is a strong asset.

We run lean, so you'll test ideas before we commit real budget. You'll be a great fit if you like to build the play, run it yourself, and measure it in pipeline. You’re naturally curious and look for new ways to challenge the status quo and drive pipeline. You use AI every day to get more done.

What You'll Own:

Pipeline Analytics and Conversion

Own the weekly pipeline scoreboard and report on performance at every funnel stage.
Analyze stage-to-stage conversion rates to find where prospects drop off, recommend fixes, and identify opportunities to tap into and build or re-engage pipeline.
Launch programs to lift conversion, such as nurture tracks, email campaigns and identifying lists for direct outreach to accounts.
Manage HubSpot: build and improve workflows, lead scoring, lifecycle stages and data quality.
Work with Sales so every warm account gets timely follow-up.

Partner Marketing

Drive partner-led demand and help build our partner marketing program.
Turn partner account overlap into target account lists.
Test account-based ads and warm outbound to partner-sourced accounts.
Put partner content to work across social, ads, email and the newsletter.
Track partner-sourced and partner-influenced pipeline in HubSpot.

Content and Campaign Programs

Run the quarterly customer newsletter end to end.
Post and schedule social content, primarily on LinkedIn.
Coordinate our podcast and webinar program: guests, scheduling, and promotion.
Develop and refresh our seasonal email campaigns to prospects and customers.

Paid and Review Channels

Manage and optimize paid campaigns on LinkedIn, G2 and Capterra.
Oversee review generation on G2, Capterra and other sites.
Shift budget across channels to whatever produces the best pipeline results.

How We Measure Impact:

Conversion rates at each pipeline stage, and how they improve over time
Marketing-sourced pipeline in dollars per quarter, with partner-sourced and partner-influenced broken out
Share of pipeline from ICP accounts
Win rate and average deal size on target-account opportunities
Cost per opportunity, by channel
On-time, consistent delivery of the newsletter, social, podcast and quarterly email programs

What You Bring:

5+ years in B2B demand generation, with a track record of owning a pipeline number
Strong analytical skills: funnel metrics, conversion analysis, attribution and spreadsheets
HubSpot expertise: workflows, lead scoring, reporting and lifecycle programs
Experience building nurture programs and email campaigns that move prospects through the funnel
Hands-on paid experience, especially LinkedIn targeting by company, job function and account list
Experience running account-based programs would be an asset
Comfort running content programs: newsletters, social scheduling and podcast coordination
You use tools like Claude, Claude Code or HubSpot's AI features every day, and can show us how to do more with AI
You're a doer. When there's no playbook, you write one.

Bonus Points if You Have:

Partner, channel or ecosystem marketing experience that produced pipeline
Experience in HR tech or marketing to HR buyers
Experience with account mapping tools like Crossbeam

Salary Range:

$90,000 – $110,000

A Note on AI:

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own pipeline reporting and improve conversion across funnel stages by analyzing performance and running nurture, email, and account outreach programs. Build partner-led demand, manage HubSpot and paid campaigns, and coordinate newsletter, social, podcast, webinar, and review-generation programs.

Requirements

Requires 5+ years of B2B demand generation experience with a record of owning pipeline results, strong analytical skills, and expertise in HubSpot. Candidates should have hands-on experience with nurture and email programs, LinkedIn paid campaigns, and content coordination; partner marketing, account-based programs, HR technology, and AI tools are valued.

Skills

B2B Demand Generation
Pipeline Analytics
Conversion Analysis
HubSpot
Marketing Automation
Lead Scoring
Email Campaigns
Nurture Programs
Partner Marketing
Account-Based Marketing
Paid Advertising
LinkedIn Advertising
Attribution
Content Marketing
Review Generation
AI Tools

Visa sponsorship

Not detected in the job text

Keywords

B2B Demand Generation
Pipeline Analytics
Funnel Metrics
Conversion Analysis
Attribution
HubSpot
Workflows
Lead Scoring
Lifecycle Stages
Data Quality
Nurture Tracks
Email Campaigns
Partner Marketing
Partner-Sourced Pipeline
Account-Based Marketing
Account Mapping
LinkedIn Ads
Paid Campaigns
G2
Capterra
Customer Newsletter
Social Media
Podcast
Webinars
Review Generation
Target Account Lists
AI Tools
Claude
Claude Code
Crossbeam

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