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Added 11 mins ago
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Pro Account Sales Associate Part Time (CARLETON PLACE)
The Home Depot
Carleton Place, ON
- Part-time
Pro Account Sales Associates (PASAs) are primarily responsible for building relationships and selling products to industrial, commercial and other professional customers. Key…
Added 11 mins ago
JI
Opportunities for Department Manager
J.D. Irving, Limited
Lower Sackville, NS
- Full-time
Department Managers play a key leadership role in driving sales performance and operational excellence within their assigned area. They are responsible for leading a team of associates,…
Added 11 mins ago
SC
Retail Assistant Manager
Staples Canada
Vaudreuil-Dorion, QC · Vaudreuil, QC
- Full-time
As an Assistant Manager, you will enable operational and sales excellence, ensuring that both our customers and associates have exceptional experiences. You will break down barriers and…
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Corporate Accountant II
FISPAN
Vancouver, BC
- Full-time
…all members of the Finance team, reporting into the Finance Manager and Head of…
Added 11 mins ago
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Account Manager, Premium Service (1-year contract)
MLSE (Maple Leaf Sports & Entertainment Partnership)
Toronto, ON · Scotiabank Arena
- Full-time
Post-secondary degree or 3+ years’ experience in developing sales and service relationships with a premium, white glove approach
Added 11 mins ago
DT
Assistant Manager I
Dollar Tree Stores
Edmonton, AB
- Part-time
We’re seeking an Assistant Store Manager to join our team to help with store operations, customer service and team development. Duties include, but are not limited to, the following:
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Account Manager, SMB
SOTI
Mississauga, ON
- Full-time
The Inside Sales Specialist will be responsible to build long term relationship with customers and partners to drive profitable growth for SOTI. You will be selling products to new/existing…
Added 11 mins ago
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Customer Service Representative
Westlake
Woodbridge, ON
- Full-time
Coordinates returned goods from customer with Sales Representative / manager’s approval. Completes all product returns or invoice adjustments in a timely manner ensuring accurate reason…
Added 11 mins ago
HR
Specialist, Designated Sales Associate - Denim
Holt Renfrew
Toronto, ON
- Full-time
The Specialist, Designated Sales Associate develops deep, long lasting relationships with customers that lead to an increase in sales, service, and loyalty. The Specialist (DSA) is also…
Added 26 mins ago
CI
Analyst, Business Systems
Canada Infrastructure Bank/ Banque de l'infrastructure du Canada
Toronto, ON
- Full-time
The Analyst, Business Systems, will be based in Toronto and report to the Manager, Information Technology. The Analyst, Business Systems, is pivotal in documenting business requirements,…
Added 26 mins ago
NB
Banking Advisor
National Bank of Canada
Rawdon, QC
- Full-time
…depending on team availability. This position reports to the Branch Manager. On a day-to-day basis, you’ll work with a team of experts specializing in investment, mortgage financing, and…
Added 26 mins ago
CL
Business Development Manager- Warehousing & Logistics
Charger Logistics Inc.
Brampton, ON
- Full-time
We are looking for a driven and results-oriented Business Development Manager- Warehousing to join our expanding team. In this role, you will be responsible for growing our contract…
Added 26 mins ago
BA
Marketing Coordinator, Consumer Shows
Blue Ant Media
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Blue Ant Media (TSX: BAMI) is an international streamer, production studio, advertising sales and rights-management business. The company operates a diverse portfolio of free streaming and…
Added 26 mins ago
SA
Assistant Restaurant Manager
SSP America
Dorval, QC
- Full-time
Join our team as an Assistant Restaurant Manager in the Montreal Trudeau Airport!
Added 26 mins ago
SA
Restaurant General Manager
SSP America
Mississauga, ON
- Full-time
Join Our Team as a Restaurant General Manager!
Added 26 mins ago
AA
Product Line Manager
AMI Attachments®
Hawkesville, ON
- Full-time
The AXXIS & Open-S Product Line Manager is responsible for the day-to-day ownership, market development and growth of AMI’s complete AXXIS and Open-S product ecosystem.
Added 26 mins ago
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TikTok Commerce - Marketing Campaign Manager
TikTok
Toronto, ON
- Full-time
…major cross-category campaigns, responsible for platform-wide sales and ecosystem…
Added 26 mins ago
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Sales Vertical Manager - Global Business Solutions - Canada
TikTok
Toronto, ON
- Full-time
The Sales Vertical Manager is responsible for driving strategy and revenue for a team of individual contributors covering a list of named accounts. They will serve as the advocate for their…
Added 26 mins ago
PC
Vice President of Sales
Phoenix Contact Canada
Milton, ON
- Full-time
The Vice President of Sales, Canada is a senior commercial executive and member of the Canadian Executive Team, accountable for developing and executing the Canadian sales strategy to drive…
Added 26 mins ago
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Back End Developer - Dot Net
BoomerangFX
Mississauga, ON
- $75,000 to $80,000 CAD / year
- Full-time
A minimum of 4+ years of progressive experience in SaaS sales leadership and revenue operations is mandatory. Candidates must have a proven track record of building and scaling…
Added 26 mins ago
PC
Sales Program Intern
Porsche Cars Canada, Ltd.
Toronto, ON
- $18 to $19 CAD / hour
- Internship
Support Port Manager to process invoices for sales/logistic related expenses
Added 26 mins ago
SA
Senior Multi-unit Restaurant Operations Leader
SSP America
Richmond, BC
- Full-time
Join Our Team as a Senior Operations Manager – Food & Beverage!
Added 26 mins ago
SR
Branch Manager
Sunbelt Rentals, Inc.
Orillia, ON
- Full-time
The Branch Manager is responsible for the overall direction, coordination, and evaluation of the rental center business unit. This includes leading all aspects of Sales, Customer Service,…
Added 26 mins ago
D
Account Manager, Commercial Market
Desjardins
L'étang-du-nord, QC
- Full-time
…centre. He or she also ensures consistency and balance between sales objectives, sound and prudent risk management, portfolio profitability and member, client and partner satisfaction. More…
Added 26 mins ago
C
Westhills Assistant Manager
Cineplex
Calgary, AB · CPX Westhills Cinemas
- Part-time
Right now, Cineplex is looking for a dynamic Part-Time Assistant Manager.

Guusto

Demand Generation Manager

Canada

$90,000 – $110,000 · Full-time

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Job details

Pay: $90,000 – $110,000
Job type: Full-time
Posting language: English
Posted: Oct 30, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400%, and we're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.

The Role:

We're hiring a hands-on Demand Generation Manager to improve conversion at every stage of our marketing and sales pipeline. You'll dig into the data, find where prospects stall, and run the programs that move them forward: nurture tracks, email campaigns and direct outreach to target accounts. You'll report to our Head of Growth Marketing and work closely with our Sales and Partner teams.

Most of your time will be in marketing, but you'll also support our partner function. You'll help us understand how partnerships drive pipeline today and help build that program out. Partner marketing experience is a strong asset.

We run lean, so you'll test ideas before we commit real budget. You'll be a great fit if you like to build the play, run it yourself, and measure it in pipeline. You’re naturally curious and look for new ways to challenge the status quo and drive pipeline. You use AI every day to get more done.

What You'll Own:

Pipeline Analytics and Conversion

Own the weekly pipeline scoreboard and report on performance at every funnel stage.
Analyze stage-to-stage conversion rates to find where prospects drop off, recommend fixes, and identify opportunities to tap into and build or re-engage pipeline.
Launch programs to lift conversion, such as nurture tracks, email campaigns and identifying lists for direct outreach to accounts.
Manage HubSpot: build and improve workflows, lead scoring, lifecycle stages and data quality.
Work with Sales so every warm account gets timely follow-up.

Partner Marketing

Drive partner-led demand and help build our partner marketing program.
Turn partner account overlap into target account lists.
Test account-based ads and warm outbound to partner-sourced accounts.
Put partner content to work across social, ads, email and the newsletter.
Track partner-sourced and partner-influenced pipeline in HubSpot.

Content and Campaign Programs

Run the quarterly customer newsletter end to end.
Post and schedule social content, primarily on LinkedIn.
Coordinate our podcast and webinar program: guests, scheduling, and promotion.
Develop and refresh our seasonal email campaigns to prospects and customers.

Paid and Review Channels

Manage and optimize paid campaigns on LinkedIn, G2 and Capterra.
Oversee review generation on G2, Capterra and other sites.
Shift budget across channels to whatever produces the best pipeline results.

How We Measure Impact:

Conversion rates at each pipeline stage, and how they improve over time
Marketing-sourced pipeline in dollars per quarter, with partner-sourced and partner-influenced broken out
Share of pipeline from ICP accounts
Win rate and average deal size on target-account opportunities
Cost per opportunity, by channel
On-time, consistent delivery of the newsletter, social, podcast and quarterly email programs

What You Bring:

5+ years in B2B demand generation, with a track record of owning a pipeline number
Strong analytical skills: funnel metrics, conversion analysis, attribution and spreadsheets
HubSpot expertise: workflows, lead scoring, reporting and lifecycle programs
Experience building nurture programs and email campaigns that move prospects through the funnel
Hands-on paid experience, especially LinkedIn targeting by company, job function and account list
Experience running account-based programs would be an asset
Comfort running content programs: newsletters, social scheduling and podcast coordination
You use tools like Claude, Claude Code or HubSpot's AI features every day, and can show us how to do more with AI
You're a doer. When there's no playbook, you write one.

Bonus Points if You Have:

Partner, channel or ecosystem marketing experience that produced pipeline
Experience in HR tech or marketing to HR buyers
Experience with account mapping tools like Crossbeam

Salary Range:

$90,000 – $110,000

A Note on AI:

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own pipeline reporting and improve conversion across funnel stages by analyzing performance and running nurture, email, and account outreach programs. Build partner-led demand, manage HubSpot and paid campaigns, and coordinate newsletter, social, podcast, webinar, and review-generation programs.

Requirements

Requires 5+ years of B2B demand generation experience with a record of owning pipeline results, strong analytical skills, and expertise in HubSpot. Candidates should have hands-on experience with nurture and email programs, LinkedIn paid campaigns, and content coordination; partner marketing, account-based programs, HR technology, and AI tools are valued.

Skills

B2B Demand Generation
Pipeline Analytics
Conversion Analysis
HubSpot
Marketing Automation
Lead Scoring
Email Campaigns
Nurture Programs
Partner Marketing
Account-Based Marketing
Paid Advertising
LinkedIn Advertising
Attribution
Content Marketing
Review Generation
AI Tools

Visa sponsorship

Not detected in the job text

Keywords

B2B Demand Generation
Pipeline Analytics
Funnel Metrics
Conversion Analysis
Attribution
HubSpot
Workflows
Lead Scoring
Lifecycle Stages
Data Quality
Nurture Tracks
Email Campaigns
Partner Marketing
Partner-Sourced Pipeline
Account-Based Marketing
Account Mapping
LinkedIn Ads
Paid Campaigns
G2
Capterra
Customer Newsletter
Social Media
Podcast
Webinars
Review Generation
Target Account Lists
AI Tools
Claude
Claude Code
Crossbeam

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