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Added 9 mins ago
AP
Full Stack Team Lead
Accommodations Plus International
Markham, ON
- $130,000 to $140,000 CAD / year
We’re hiring a Full Stack Team Lead with software architecture experience to provide both hands-on full stack development and strategic architectural direction for our Java development…
Added 24 mins ago
Tech 3, FSQA
Aspire Bakeries
Hamilton, ON · Ancaster, ON
Lead or support root cause analysis and corrective actions.
Added 25 mins ago
H
Gestionnaire de pratique, financement gouvernemental | Practice Manager, Government Funding
helloDarwin
Montreal, QC
- $70,000 to $110,000 CAD / year
- Full-time
helloDarwin is a tech-enabled advisory firm that helps Canadian businesses find and obtain grants, tax credits and other government funding. Based in Montreal, our team of 60 has supported…
Added 39 mins ago
IC
Associate Vice President – Startup Programs
IIM Calcutta Innovation Park
Montreal, QC · Urban agglomeration of Montreal, QC
- Full-time
We are looking for a dynamic and hands-on AVP – Programs to lead the design and execution of our incubation and acceleration programs. This leadership role will own the end-to-end program…
Added 54 mins ago
T
Partner Customer Success Manager (PCSM) - Accounting & Advisory Channel
Teleperformance
TPCA The Well
- Full-time
Practice Onboarding & Tier Progression: Lead structured onboarding from initial introduction to accelerate time-to-first-value; coach accounting professionals through certification programs…
Added 54 mins ago
T
Partner Customer Success Manager (PCSM) - Accounting & Advisory Channel
Teleperformance
TPCA The Well
- Full-time
Practice Onboarding & Tier Progression: Lead structured onboarding from initial introduction to accelerate time-to-first-value; coach accounting professionals through certification programs…
Added 54 mins ago
T
Partner Customer Success Manager (PCSM) - Accounting & Advisory Channel
Teleperformance
TPCA The Well
- Full-time
Practice Onboarding & Tier Progression: Lead structured onboarding from initial introduction to accelerate time-to-first-value; coach accounting professionals through certification programs…
Added 54 mins ago
D
Part-Time Supply Chain Operations & General Management Role
dewpoint
Toronto, ON
- Part-time
…emphasis on quality control, competitive pricing, reliable lead times, and Design for Manufacturability…
Added 54 mins ago
D
nCino Consultant
Delpath
Toronto, ON
- Contract
Business Group: Commercial Global Engineering team is seeking an experienced nCino Technical Lead/Consultant to lead the design, development, and delivery of Salesforce and nCino solutions…
Added 54 mins ago
GT
Account Executive
Greenlight Tech Staffing
Mississauga, ON
- Full-time
Company Description Greenlight Tech is a specialized transformation execution and advisory partner helping organizations deliver complex Cloud, Data, Security, and AI programs. The company…
Added 54 mins ago
P
Manager Software Engineering
PointClickCare
Mississauga, ON
- $152,000 to $174,000 CAD / year
- Full-time
…care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of…
Added 55 mins ago
PS
Business Development Representative for a VC Firm - (US & Europe Markets)
Purple Sales
Toronto, ON
- Full-time
…including the United States, Canada, and Europe. We offer B2B lead generation and sales services, such as appointment setting and sales outsourcing. Our global operations are managed from…
Added 1 hour ago
U
Route Service Supervisor - UniFirst Canada
UniFirst
ON
- Full-time
At UniFirst, we Always Deliver - for our customers and our people. As a Route Service Supervisor you’ll lead and work alongside a team of Route Service Representatives who service a diverse…
Added 1 hour ago
Security Guard (Reserve Team) - Mission Critical Facility
Securitas Canada
Toronto, ON
…operations in 45 markets and capabilities spanning from guarding to tech-enables security. We provide Integrated Guarding, Remote Guarding, Mobile Guarding, Onsite Guarding, Investigative…
Added 1 hour ago
BB
Associé(e) principal(e) des ventes au détail / Senior Retail Sales Associate
Best Buy Canada
Canada
- Full-time
Share your passion for tech and your product knowledge
Added 1 hour ago
M
AVP, GTO Strategy & Transformation
Manulife
Toronto, ON
- Full-time
As AVP, GTO Strategy & Transformation, you will lead GTO's strategy, transformation agenda, and multi-year roadmap, while also overseeing the GTO global AI platform roadmap. Your focus will…
Added 1 hour ago
T
Partner Customer Success Manager (PCSM) - Accounting & Advisory Channel
TP
Canada
- Full-time
Practice Onboarding & Tier Progression: Lead structured onboarding from initial introduction to accelerate time-to-first-value; coach accounting professionals through certification programs…
Added 1 hour ago
T
Partner Customer Success Manager (PCSM) - Accounting & Advisory Channel
TP
Toronto, ON
- Full-time
Practice Onboarding & Tier Progression: Lead structured onboarding from initial introduction to accelerate time-to-first-value; coach accounting professionals through certification programs…
Added 1 hour ago
EI
Delivery Lead
Enercare Inc.
Markham, ON
- Full-time
You’ll be one of our go-to problem solver, tech trailblazer, and a big-picture thinker who knows how to sweat the small stuff when it matters. Think of yourself as part Engineer, part…
Added 1 hour ago
S
DevOps Engineer
Synechron
Montreal, QC
- Full-time
…trusted partner, we're always at the forefront of change as we lead digital optimization and modernization journeys for our…
Added 1 hour ago
S
Senior Data Architect
Synechron
Montreal, QC
- Full-time
Added 1 hour ago
KA
Automotive Red Seal Journeyman Technician
Kaizen Automotive Group
Fort McMurray, AB
- $100,000 to $160,000 CAD / year
- Full-time
Key Words: Journey Man, RedSeal, Master Tech, Licensed, Mechanic, Drivability, Diesel, EV, Tranmission, Suspension, Shop Foreman, Lead Technician, Auto Tech
Added 1 hour ago
7
Senior Performance Marketing Manager
7shifts
Remote, Canada
- $100,000 to $150,000 CAD / year
- Full-time
- Remote
Build and lead the experimentation program, setting priorities, running tests, and sharing learnings across channels.
Added 1 hour ago
RB
Director, Enterprise Integration Services – OneRBC: CNB Integration
Royal Bank of Canada
Toronto, ON
- Full-time
Facilitate cross-functional consensus: Lead design reviews and build trust to resolve conflicts among infrastructure, security, and operations teams.
Added 1 hour ago
N
Principal Material Artist | Artiste Principal.e Matériaux
NBCUniversal
Montreal, QC
- Full-time
The Principal Material Artist will work closely with the Lead Material Artist, Tech Art, Art, and Engineering teams to develop robust and scalable shader systems, master materials, and

Guusto

Demand Generation Manager

Canada

$90,000 – $110,000 · Full-time

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Job details

Pay: $90,000 – $110,000
Job type: Full-time
Posting language: English
Posted: Oct 30, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400%, and we're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.

The Role:

We're hiring a hands-on Demand Generation Manager to improve conversion at every stage of our marketing and sales pipeline. You'll dig into the data, find where prospects stall, and run the programs that move them forward: nurture tracks, email campaigns and direct outreach to target accounts. You'll report to our Head of Growth Marketing and work closely with our Sales and Partner teams.

Most of your time will be in marketing, but you'll also support our partner function. You'll help us understand how partnerships drive pipeline today and help build that program out. Partner marketing experience is a strong asset.

We run lean, so you'll test ideas before we commit real budget. You'll be a great fit if you like to build the play, run it yourself, and measure it in pipeline. You’re naturally curious and look for new ways to challenge the status quo and drive pipeline. You use AI every day to get more done.

What You'll Own:

Pipeline Analytics and Conversion

Own the weekly pipeline scoreboard and report on performance at every funnel stage.
Analyze stage-to-stage conversion rates to find where prospects drop off, recommend fixes, and identify opportunities to tap into and build or re-engage pipeline.
Launch programs to lift conversion, such as nurture tracks, email campaigns and identifying lists for direct outreach to accounts.
Manage HubSpot: build and improve workflows, lead scoring, lifecycle stages and data quality.
Work with Sales so every warm account gets timely follow-up.

Partner Marketing

Drive partner-led demand and help build our partner marketing program.
Turn partner account overlap into target account lists.
Test account-based ads and warm outbound to partner-sourced accounts.
Put partner content to work across social, ads, email and the newsletter.
Track partner-sourced and partner-influenced pipeline in HubSpot.

Content and Campaign Programs

Run the quarterly customer newsletter end to end.
Post and schedule social content, primarily on LinkedIn.
Coordinate our podcast and webinar program: guests, scheduling, and promotion.
Develop and refresh our seasonal email campaigns to prospects and customers.

Paid and Review Channels

Manage and optimize paid campaigns on LinkedIn, G2 and Capterra.
Oversee review generation on G2, Capterra and other sites.
Shift budget across channels to whatever produces the best pipeline results.

How We Measure Impact:

Conversion rates at each pipeline stage, and how they improve over time
Marketing-sourced pipeline in dollars per quarter, with partner-sourced and partner-influenced broken out
Share of pipeline from ICP accounts
Win rate and average deal size on target-account opportunities
Cost per opportunity, by channel
On-time, consistent delivery of the newsletter, social, podcast and quarterly email programs

What You Bring:

5+ years in B2B demand generation, with a track record of owning a pipeline number
Strong analytical skills: funnel metrics, conversion analysis, attribution and spreadsheets
HubSpot expertise: workflows, lead scoring, reporting and lifecycle programs
Experience building nurture programs and email campaigns that move prospects through the funnel
Hands-on paid experience, especially LinkedIn targeting by company, job function and account list
Experience running account-based programs would be an asset
Comfort running content programs: newsletters, social scheduling and podcast coordination
You use tools like Claude, Claude Code or HubSpot's AI features every day, and can show us how to do more with AI
You're a doer. When there's no playbook, you write one.

Bonus Points if You Have:

Partner, channel or ecosystem marketing experience that produced pipeline
Experience in HR tech or marketing to HR buyers
Experience with account mapping tools like Crossbeam

Salary Range:

$90,000 – $110,000

A Note on AI:

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own pipeline reporting and improve conversion across funnel stages by analyzing performance and running nurture, email, and account outreach programs. Build partner-led demand, manage HubSpot and paid campaigns, and coordinate newsletter, social, podcast, webinar, and review-generation programs.

Requirements

Requires 5+ years of B2B demand generation experience with a record of owning pipeline results, strong analytical skills, and expertise in HubSpot. Candidates should have hands-on experience with nurture and email programs, LinkedIn paid campaigns, and content coordination; partner marketing, account-based programs, HR technology, and AI tools are valued.

Skills

B2B Demand Generation
Pipeline Analytics
Conversion Analysis
HubSpot
Marketing Automation
Lead Scoring
Email Campaigns
Nurture Programs
Partner Marketing
Account-Based Marketing
Paid Advertising
LinkedIn Advertising
Attribution
Content Marketing
Review Generation
AI Tools

Visa sponsorship

Not detected in the job text

Keywords

B2B Demand Generation
Pipeline Analytics
Funnel Metrics
Conversion Analysis
Attribution
HubSpot
Workflows
Lead Scoring
Lifecycle Stages
Data Quality
Nurture Tracks
Email Campaigns
Partner Marketing
Partner-Sourced Pipeline
Account-Based Marketing
Account Mapping
LinkedIn Ads
Paid Campaigns
G2
Capterra
Customer Newsletter
Social Media
Podcast
Webinars
Review Generation
Target Account Lists
AI Tools
Claude
Claude Code
Crossbeam

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