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Added 1 hour ago
M
Senior Manager, Organic Growth
Mistplay
Toronto, ON
- $120,000 to $165,000 CAD / year
- Full-time
This is a highly cross-functional builder role for someone who thinks like a growth marketer, operates with the rigor of a performance marketer, and is energized by cracking growth problems…
Added 5 hours ago
T
Growth Marketer
Toast
Toronto, ON
- $80,000 to $120,000 USD / year
- Full-time
…encounters every year. They are looking for a hands-on Growth Marketer to design, run, and scale growth experiments that uncover the most effective ways to acquire new healthcare…
Added 6 hours ago
D
Enterprise Marketing Manager, Partnerships
Docebo
Remote, Canada
- $98,600 to $131,400 CAD / year
- Full-time
- Remote
Support federal campaigns alongside product marketing and the gov sales team: content syndication, event execution, targeted account lists, and partner-led plays (such as Carahsoft).
Added 8 hours ago
E
Partner Solution Marketing Manager
Entrust
Canada
- Full-time
Entrust is seeking a Partner Product Marketing Manager to develop partner-specific messaging, content, and enablement that help turn strategic relationships into scalable go-to-market…
Added 8 hours ago
K
Creative Strategist & Producer - Consumer
Kraken
Canada
- Full-time
…work closely with Product Marketing, Performance Marketing, Content & Social, Lifecycle and our regional leads, holding the line on brand and messaging quality on everything that…
Added 15 hours ago
R
Senior Communications & Marketing Specialist (English Services) (Hybrid/Telework)
Radio-Canada
Whitehorse, YT
- Full-time
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values,…
Added 15 hours ago
Senior Proposals Specialist
PCL Construction
Ottawa, ON
…engaging the three levels of readership. Graphics are used for content improvement and enhancement which emphasizes the key…
Added 15 hours ago
C
Senior Communications & Marketing Specialist (English Services) (Hybrid/Telework)
CBC/Radio-Canada
Whitehorse, YT
- Full-time
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values,…
Added 1 day ago
M
Senior Manager, Organic Growth
Mistplay
Toronto, ON
- $120,000 to $165,000 CAD / year
- Full-time
This is a highly cross-functional builder role for someone who thinks like a growth marketer, operates with the rigor of a performance marketer, and is energized by cracking growth problems…
Added 1 day ago
G
Demand Generation Manager
Guusto
Canada
- Full-time
We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day…
Added 2 days ago
FN
Trade Marketing Manager
Far Niente LLC
Oakville, ON
- Full-time
This is an exciting opportunity for a commercially minded marketer who knows the wine business, understands the three-tier system, and thrives at the intersection of Brand Marketing, Sales,…
Added 3 days ago
FH
Marketing Manager
Fairmont Hotels & Resorts
Whistler, BC
- Full-time
…most iconic mountain resorts. Combining strategic marketing, content creation, and visual storytelling, this role is ideal for a marketer who can move seamlessly from big-picture thinking…
Added 3 days ago
A
Product Marketing Manager - Inflammation (Contract)
Amgen
Mississauga, ON · Canada - Mississauga
- Full-time
…resources, training and sales meeting/workshop initiatives and…
Added 3 days ago
V
Demand Generation Specialist
Voltera
Waterloo, ON
- Full-time
Work with the Content Marketer and Front-End Developer to support day-to-day marketing website operations, including content updates, forms, tracking, and SEO implementation
Added 3 days ago
A
Marketing Manager
AccorHotel
Whistler, BC
- Full-time
…most iconic mountain resorts. Combining strategic marketing, content creation, and visual storytelling, this role is ideal for a marketer who can move seamlessly from big-picture thinking…
Added 4 days ago
Senior Marketing Manager, Marketing & Communications
Hatch
Mississauga, ON
This role is ideal for a strategic B2B marketer who enjoys partnering with senior leaders, influencing direction, working with teams across regions, and turning business priorities into…
Added 4 days ago
AP
Growth Marketing Manager
Alternative Payments
Remote, Canada
- Full-time
- Remote
Connect webinars to paid and email demand generation. Partner with the email marketer and content team on promotion and nurture, and improve the journey from registration and attendance to…
Added 4 days ago
BE
Director of Marketing
BoldHouse Executive Search
Victoria, BC
- Full-time
…direct the creative that carries the brand. It is a role for a marketer who is as at home with the aesthetic and the guest experience as with the…
Added 4 days ago
CA
Growth Marketing Manager
Callab AI - AI voice for contact centers
Quebec, QC
- Full-time
Callab AI is hiring its first dedicated marketer. The role is experimental by design: the person in this role will run structured growth experiments across channels, measure everything,…
Added 4 days ago
A
Senior Agentic Demand Generation Manager
Absorb
Remote, Canada
- Full-time
- Remote
Experience building a B2B demand or growth channel from nothing - as a founding marketer, early growth hire, founder or in a small agency - with results you can point to.
Added 4 days ago
AD
Senior Digital Marketing Specialist
Adi Development Group
Burlington, ON
- Full-time
We are looking for an experienced, high-performing digital marketer with a proven record of building and optimizing paid media campaigns, running email and marketing automation programs,…
Added 4 days ago
KR
Associate Marketing Manager
KIT Recruitment
Toronto, ON
- Full-time
Develop sales and customer-facing marketing materials including presentations, product information, promotional materials, brand content, and other collateral.
Added 5 days ago
CM
LUVO Brand Manager - Mat Leave Contract (12 Months)
Clarion Medical Technologies
Cambridge, ON
- Full-time
…brand. This is an exciting opportunity for a strategic, creative marketer who enjoys collaborating with others, taking ownership, and turning ideas into…
Added 5 days ago
AI
Solution Product Marketing Manager - Canada
ActiveProspect, Inc.
Remote, Canada
- Full-time
- Remote
The role is ideal for a strategic, analytical, and highly collaborative product marketer who can move comfortably between research, business strategy, positioning, executive storytelling,…
Added 5 days ago
C
Campaigns Manager
ContactMonkey
Toronto, ON
- $120,000 to $130,000 CAD / year
- Full-time
Lead multi-channel campaign development and execution, across email, social, content, events, and direct mail, to drive new opportunities and pipeline with the SDR team

Closed listing

Guusto

Demand Generation Marketing Manager

Canada

$90,000 - $110,000 · Full-time

This opening has closed.

The original listing is kept below for reference.

Find open jobs More jobs with this employer

About employer

Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 1, 2026

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Original job description

Archived listing. The details below describe a past opening.

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate campaigns across demand generation, paid media, lifecycle and email marketing, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5–7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot work. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Management
A/B Testing
Conversion Rate Optimization
Marketing Analytics
AI and Automation
Reputation Management
Copywriting

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
HR Tech
Demand Generation
Marketing-Sourced Pipeline
Google Ads
LinkedIn Ads
G2 PPC
Capterra PPC
HubSpot
Marketing Automation
Lead Scoring
Attribution Reporting
UTM Standards
Lifecycle Marketing
Email Marketing
Nurture Campaigns
Customer Onboarding
Customer Retention
Upsell and Cross-Sell
A/B Testing
Landing Page Optimization
Cost per Lead
Cost per Opportunity
Return on Investment
Online Reputation Management
Review Generation
Claude Co-Work
Claude Code
AI
Partner Marketing

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