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Added 22 hours ago
IC
Test Analyst
IE Consulting Club
Canada
- Full-time
Career progression into Senior Test Analyst, QA Engineer, Automation Engineer, QA Lead, or QA Manager roles.
Added 1 day ago
M
Quality Engineer Lead
Manulife
Waterloo, ON
- Full-time
As a Quality Engineer Lead, you will play a critical role in shaping how quality is engineered across our technology platforms. You will lead the design and scaling of automated testing…
Added 1 day ago
P
Senior DevOps Engineer
Pixieset
Vancouver, BC
- Full-time
We’re hiring a Senior DevOps Engineer to strengthen the shared platforms, infrastructure, and delivery workflows that our engineering teams rely on.
Added 1 day ago
ST
AI Engineer
SS&C Technologies
Mississauga, ON
- Full-time
…Artificial Intelligence, and we're looking for an experienced AI Engineer to help lead that…
Added 1 day ago
MC
Technical Consultant III (35732)
Myticas Consulting
Toronto, ON
- Full-time
Technical Consultant III (Software Engineer, Senior/Lead)
Added 1 day ago
MC
Senior QA Engineer III – Automation | Banking | API | Kafka | ETL (35729)
Myticas Consulting
Ottawa, ON
- Full-time
Senior QA Engineer III – Automation | Banking | API | Kafka | ETL
Added 1 day ago
XG
QA Engineer
Xforia Global Talent & Technology Solutions
Mississauga, ON
- Contract
We are expanding our Quality Assurance team in Mississauga, ON and looking for an experienced Senior QA Engineer (9+ Years) to join us Day 1 onsite!
Added 2 days ago
S
DevOps Engineer
Synechron
Montreal, QC
- Full-time
…trusted partner, we're always at the forefront of change as we lead digital optimization and modernization journeys for our…
Added 2 days ago
RD
Quality Engineer
Randstad Digital
Toronto, ON
- Contract
In this role, you will lead quality engineering, integration verification, and data integrity validation across mission-critical wholesale banking and payment applications. You will support…
Added 2 days ago
P
Graphics Specialist – Building Automation / EBO (GSBA004)
Potenco
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Work closely with the Solution Architect / Lead EBO Engineer, Senior Systems Integrators, BAS Specialists, Controls Specialists, commissioning personnel, and project teams.
Added 2 days ago
AP
Test Analyst
Aulton Pharmaceuticals
Canada
- Full-time
Career progression into Senior Test Analyst, QA Engineer, Automation Engineer, QA Lead, or QA Manager roles.
Added 2 days ago
H
Structural Section Manager
HDR
Richmond Hill, ON · Toronto, ON
- Full-time
…built environment. This isn’t just a job, it’s a chance to lead innovation, engineer impact, and build a legacy of…
Added 2 days ago
H
Structural Section Manager
HDR
Toronto, ON
- Full-time
…built environment. This isn’t just a job, it’s a chance to lead innovation, engineer impact, and build a legacy of…
Added 2 days ago
T
QA Engineer- Salesforce Marketing Cloud (SFMC)
Tru
Toronto, ON
- Full-time
Job Title: QA Engineer- Salesforce Marketing Cloud (SFMC)
Added 2 days ago
EN
Principal Wireless SW Engineer
Extreme Networks
Toronto, ON
- Full-time
The Principal Wireless Software Engineer is a senior technical leader responsible for resolving the most complex and business-critical customer issues escalated through the Global Technical…
Added 2 days ago
A
Salesforce Devops Lead
ATB
Calgary, AB · Edmonton, AB
- Full-time
As ATB’s next Salesforce DevOps Developer Lead, you will have the unique opportunity to provide technical leadership to scale and centralize our Salesforce capabilities into a unified,…
Added 2 days ago
IC
Software Engineer in Test
IT Connex
Toronto, ON · Greater Toronto Area, Canada
- Contract
Out client in financial space is looking for a hands-on Sr. SDET to drive automation, AI-assisted testing, and performance engineering across global teams.
Added 3 days ago
JA
QA/QC Engineer
JR Automation
Mississauga, ON
- Full-time
Hitachi Rail STS Canada is looking for an enthusiastic self-motivated QA Engineer who thrives in a fast-paced environment. The successful candidate is comfortable performing a wide range of…
Added 3 days ago
OT
Lead Quality Assurance Developer
Open Text Corporation
Mississauga, ON · Richmond Hill, ON · Waterloo, ON
- Other
The Lead Quality Assurance Engineer owns QA strategy, governance, reporting, and execution across enterprise programs. This role leads teams through integration, functional, regression,…
Added 4 days ago
ST
DevOps Engineer - Senior
Soroc Technology
Toronto, ON
- Contract
Lead DevSecOps initiatives, establishing automation, security, and operational standards across cloud platforms and development teams.
Added 4 days ago
KG
IVR QA Automation Engineer (Bilingual French)
K&K Global Talent Solutions INC.
ON · Ontario, Canada
- Full-time
Position: IVR QA Automation Engineer (Cyara & Genesys Cloud- Bilingual French)
Added 4 days ago
Quality Assurance Automation Engineer
T2 Systems
Burnaby, BC
The QA Automation Engineer ensures the quality and reliability of software products. You will develop and maintain automated test scripts, performance tests, and other test types to…
Added 4 days ago
RI
Senior Software Development Engineer in Test (SDET)
Rose International
Mississauga, ON
- Full-time
Certified Software Test Architect / ISTQB Advanced Level (Test Automation Engineer / Technical Test Analyst).
Added 4 days ago
D
Senior SDET / Quality Engineering Lead/Architect
Droisys
Brampton, ON
- Contract
We are seeking a Senior Software Development Engineer in Test (SDET) / Quality Engineering Architect to join our team. The ideal candidate will have strong experience in architecting…
Added 5 days ago
RI
IOS mobile testing
Raas Infotek
Vancouver, BC
- Contract
Looking for an SDET – Mobility (IOS) Engineer. The team is responsible for application architecture, development and innovation of new feature development to support consumer solutions. In…

Closed listing

Guusto

Demand Generation Marketing Manager

Canada

$90,000 - $110,000 · Full-time

This opening has closed.

The original listing is kept below for reference.

Find open jobs More jobs with this employer

About employer

Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 1, 2026

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Original job description

Archived listing. The details below describe a past opening.

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate campaigns across demand generation, paid media, lifecycle and email marketing, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5–7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot work. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Management
A/B Testing
Conversion Rate Optimization
Marketing Analytics
AI and Automation
Reputation Management
Copywriting

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
HR Tech
Demand Generation
Marketing-Sourced Pipeline
Google Ads
LinkedIn Ads
G2 PPC
Capterra PPC
HubSpot
Marketing Automation
Lead Scoring
Attribution Reporting
UTM Standards
Lifecycle Marketing
Email Marketing
Nurture Campaigns
Customer Onboarding
Customer Retention
Upsell and Cross-Sell
A/B Testing
Landing Page Optimization
Cost per Lead
Cost per Opportunity
Return on Investment
Online Reputation Management
Review Generation
Claude Co-Work
Claude Code
AI
Partner Marketing

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