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Added 1 hour ago
TC
Sr. IFRS17 Data Engineer
Tata Consultancy Services
Toronto, ON
- $90,000 to $110,000 CAD / year
- Full-time
Collaborate with product owners to define and prioritize requirements.
Added 3 hours ago
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Technical Sales and Field Service Engineer
Captiveaire - Region 114 Western PA
Ottawa, ON
- Full-time
Seeking a driven and motivated engineer to join our sales team focusing on growing business with existing customers and developing new business. This position will involve applications…
Added 4 hours ago
N
Mechanical Engineer
Noratel
Mississauga, ON
- Full-time
We are looking for a practical, detail-oriented Mechanical Engineer to support the design and development of transformer and reactor product lines for Noratel Canada and Noratel US.
Added 4 hours ago
E
Quality Engineer - Banking Mobile (iOS/Android) & Automation Testing
Experis
Toronto, ON
- Contract
We are seeking a results-driven Quality Engineer with extensive experience in mobile and digital banking platforms. The ideal candidate will play a pivotal role in building quality into…
Added 4 hours ago
PT
Control Systems Engineer
ProSlide Technology
Ottawa, ON
- Full-time
The Controls Systems Engineer will support the design, implementation, and commissioning of control systems for various projects and support the development and release of new products.
Added 5 hours ago
C
Optical AI Product Line Manager
Ciena
Ottawa, ON
- Full-time
As a member of Ciena's Optical Systems Product Line Management team, you will own the strategy and commercialization of Optical networking solutions for AI connectivity across Data Center…
Added 5 hours ago
SE
Experienced FEA/CFD Simulation & Design Engineer
STL Engineering
Ottawa, ON
- Full-time
The FEA/CFD Simulation & Design Engineer is responsible for the end-to-end design, analysis, and validation of ruggedized electronic products and systems for harsh environments. This role…
Added 5 hours ago
S
Experienced FEA/CFD Simulation & Design Engineer
stl-engineering
Ottawa, ON · Kanata, Ontario
- Full-time
The FEA/CFD Simulation & Design Engineer is responsible for the end-to-end design, analysis, and validation of ruggedized electronic products and systems for harsh environments. This role…
Added 8 hours ago
C
Senior Controls Engineer
CGT
Cambridge, ON
- $110,000 to $120,000 CAD / year
- Full-time
Reporting to the Director, Engineering & Maintenance, the Senior Controls Engineer is responsible for planning, designing, developing, executing and overseeing electrical or mechanical…
Added 10 hours ago
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Advanced PCB Technology Engineer
Nokia
Ottawa, ON · Kanata, ON
- Full-time
Join our team as we continue to expand our product portfolio in the Data Center and Carrier Service Provider. The IP Routing Hardware organization is very flat - there are few levels of…
Added 13 hours ago
EI
CATIA BIW Design Engineer
Ecomendix Innovation and Trading Ltd.
Canada
- Contract
Role Description The CATIA BIW Design Engineer will design and develop Body-in-White (BIW) structures and components using CATIA, ensuring that designs meet performance, safety,…
Added 17 hours ago
A
Firmware Engineer
Actalent
Richmond, BC
- $40 to $65 CAD / hour
- Full-time
This Firmware Engineer role focuses on developing firmware and connectivity software for advanced electronic and mechatronic products in the marine industry. You will contribute to the full…
Added 18 hours ago
A
Senior Python Developer
Ampliwork
Brossard, QC
- Full-time
…important, we are primarily looking for a strong senior Python engineer who knows how to build reliable, scalable enterprise…
Added 18 hours ago
A
Senior Python Developer
Ampliwork
Montreal, QC
- Full-time
…important, we are primarily looking for a strong senior Python engineer who knows how to build reliable, scalable enterprise…
Added 20 hours ago
TL
Product focused Software Engineer
Total Life, Inc.
Remote, Canada
- Full-time
- Remote
Software Developer, Product, Growth & AI Agents
Added 20 hours ago
S
Product / Domain Engineer - Fintech
SweetTech
Montreal, QC
- Full-time
SweetTech builds financial applications on SweetOS, our platform of shared capabilities. We are looking for a Product / Domain Engineer to turn important business capabilities into…
Added 20 hours ago
S
Platform Software Engineer - Fintech
SweetTech
Montreal, QC
- Full-time
…reusable products. We are looking for a hands-on Platform Software Engineer to make those capabilities reliable, secure, and straightforward for engineers and AI agents to…
Added 20 hours ago
S
Junior Product Engineer - Fintech
SweetTech
Montreal, QC
- Full-time
Deliver well-defined features and fixes within a product area under an experienced engineer’s supervision.
Added 20 hours ago
S
Forward Deployed Engineer - Fintech
SweetTech
Montreal, QC
- Full-time
…for building financial applications. As a Forward Deployed Engineer, you will work directly with customers and our engineering team to turn those capabilities into applications people use…
Added 20 hours ago
S
Associate Platform Engineer - Fintech
SweetTech
Montreal, QC
- Full-time
…and where a change belongs so it can benefit more than one…
Added 20 hours ago
S
Associate Forward Deployed Engineer - Fintech
SweetTech
Montreal, QC
- Full-time
…and where a change belongs so it can benefit more than one…
Added 20 hours ago
TL
Product focused Software Engineer
Total Life
Vancouver, BC
- Full-time
Software Developer, Product, Growth & AI Agents
Added 20 hours ago
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Marketing Engineer & Director of AEO
Notified
Toronto, ON
- Full-time
We are looking for a Marketing Engineer & Director of AEO to own how our brand is discovered, understood, cited, and recommended across search engines, answer engines, AI assistants, and…
Added 22 hours ago
TL
CTO (Chief Technology Officer)
Total Life, Inc.
Remote, Canada
- Full-time
- Remote
Lead AI-first product development. You will design and scale AI systems that run in real clinical and operational workflows. One example is Lily, our AI companion, which calls patients to…
Added 22 hours ago
E
Principal Software Engineer
EngRadar
Kitamaat 2, BC
- Full-time
As a Principal Software Engineer on Conga’s B2B Platform Engineering, Core Services team, you’ll own the security, identity, and access management capabilities that every Conga B2B product…

Closed listing

Guusto

Demand Generation Marketing Manager

Canada

$90,000 - $110,000 · Full-time

This opening has closed.

The original listing is kept below for reference.

Find open jobs More jobs with this employer

About employer

Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 1, 2026

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Original job description

Archived listing. The details below describe a past opening.

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate campaigns across demand generation, paid media, lifecycle and email marketing, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5–7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot work. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Management
A/B Testing
Conversion Rate Optimization
Marketing Analytics
AI and Automation
Reputation Management
Copywriting

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
HR Tech
Demand Generation
Marketing-Sourced Pipeline
Google Ads
LinkedIn Ads
G2 PPC
Capterra PPC
HubSpot
Marketing Automation
Lead Scoring
Attribution Reporting
UTM Standards
Lifecycle Marketing
Email Marketing
Nurture Campaigns
Customer Onboarding
Customer Retention
Upsell and Cross-Sell
A/B Testing
Landing Page Optimization
Cost per Lead
Cost per Opportunity
Return on Investment
Online Reputation Management
Review Generation
Claude Co-Work
Claude Code
AI
Partner Marketing

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