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Added 1 min ago
L
Principal Engineer - Retail Systems
lululemon
Vancouver, BC
- Full-time
…connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we’re in.…
Added 1 hour ago
Z
Senior Software Engineer, Developer Platform
Zip
Remote, Canada
- Full-time
- Remote
…working together. By orchestrating procurement across teams, tools, and suppliers with the help of AI agents, companies can secure the resources they need to innovate faster than ever…
Added 1 hour ago
SP
Platform and Security Growth Business Account Executive
Salesforce Partner Canada
Toronto, ON
- Full-time
…responsible for achieving a dedicated quota for Platform Cloud product sales while establishing yourself as a trusted advisor to our customers. This is a Canada-based, quota-carrying role…
Added 1 hour ago
EI
Analyste commercial
Emplo Inc.
Gatineau, QC
- Full-time
…solutions. This person will also be asked to improve and develop tools or templates in collaboration with other teams to properly document the information…
Added 1 hour ago
T
Senior Business Analyst – Data Management & Enablement
TD
Toronto, ON
- Full-time
Leverage Microsoft Copilot, Power BI, SharePoint, Power Platform, and Microsoft 365 tools to improve reporting, automation, and stakeholder experience.
Added 2 hours ago
T
Finance Manager
TD
Toronto, ON
- Full-time
Leverage data, visualization, automation tools, and analytical frameworks (including Power BI, Power Query, Copilot, and AI-enabled solutions) to improve decision support, reporting…
Added 2 hours ago
KI
Co-op/Intern AI Quality, Evaluation & Security
Kinaxis Inc.
Ottawa, ON
- Internship
…enterprise faces, decompose them, and orchestrate the models, tools, and deterministic engines that solve…
Added 2 hours ago
T
TD Insurance Governance & Control Strategy & Transformation Intern/Co-op (Winter 2027)
TD
Toronto, ON
- Full-time
…hands-on experience across strategy, reporting & insights, AI & Automation, culture & brand, and business transformation within a Governance & Control environment. You'll work alongside…
Added 2 hours ago
R
VP of Marketing Operations
Revun
Vaughan, ON
- Internship
The platform brings together CRM, workflow automation, communications, payments, reporting, stakeholder portals, integrations, operational management, and AI-assisted tools within one…
Added 2 hours ago
Panel Builder
Eclipse Automation
Cambridge, ON
At Eclipse Automation, we believe in the power of human connection. The Company may utilize artificial intelligence ("AI") tools during the recruitment process to facilitate interview…
Added 2 hours ago
B
QNX Senior Software Developer in Test (12-Month Contract, Maternity Leave Coverage)
BlackBerry
Ottawa, ON
- Full-time
Do you enjoy finding complex problems before customers do? Are you passionate about building automation that improves product quality, reliability, and performance? If you're a Software…
Added 2 hours ago
BQ
QNX Senior Software Developer in Test (12-Month Contract, Maternity Leave Coverage)
BlackBerry QNX
Ottawa, ON
- Full-time
Do you enjoy finding complex problems before customers do? Are you passionate about building automation that improves product quality, reliability, and performance? If you're a Software…
Added 3 hours ago
M
Senior Full Stack Software Engineer - Capital Markets
Manulife
Toronto, ON
- Full-time
Are you passionate about building innovative technology solutions in Capital Markets? Join Manulife’s Derivatives Product Team and help shape the future of trading, risk management, and…
Added 3 hours ago
M
Agentic Engineer, Innovation
Manulife
Montreal, QC
- Full-time
…automate complex business workflows. You will work closely with Product, Data Science, MLOps, Technology, Risk, and Global AI Platform teams to move solutions from prototype to controlled…
Added 5 hours ago
S
Platform and Security Growth Business Account Executive
Salesforce
Toronto, ON · Canada - Toronto
- Full-time
…responsible for achieving a dedicated quota for Platform Cloud product sales while establishing yourself as a trusted advisor to our customers. This is a Canada-based, quota-carrying role…
Added 6 hours ago
M
Senior Product Delivery Manager
Manulife
Toronto, ON
- Full-time
Join Manulife's Global Wealth and Asset Management (GWAM) Technology team as a Product Delivery Manager supporting Investment Law & Compliance platforms. This role offers a unique…
Added 7 hours ago
A
Coordonnateur(trice) des ventes et de projets / Sales and Project Coordinator/Estimator
Allegion
Longueuil, QC
- Full-time
Proficiency in office automation tools and Microsoft 365 software (Excel, Word, Dynamics, Teams, Sharepoint, One Drive);
Added 9 hours ago
SM
RQ11645 – Software Developer – Full Stack – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Full Stack Software Developer with demonstrated experience designing, developing, testing, and supporting enterprise web applications and AI-enabled solutions. The…
Added 9 hours ago
SM
RQ11645 – Software Developer – Full Stack – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Full Stack Software Developer with demonstrated experience designing, developing, testing, and supporting enterprise web applications and AI-enabled solutions. The…
Added 9 hours ago
SM
RQ11645 – Software Developer – Full Stack – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Full Stack Software Developer with demonstrated experience designing, developing, testing, and supporting enterprise web applications and AI-enabled solutions. The…
Added 9 hours ago
TR
Principal Product Manager, Content Transformation
Thomson Reuters
Toronto, ON
- Full-time
The Principal Product Manager, Content Transformation will lead this evolution. This role will define and execute a roadmap to modernize our approach to Content across our Direct Tax…
Added 9 hours ago
TI
Business Analyst – AI & Localization Workflows
TRSB Inc.
Montreal, QC
- Full-time
Collaboration with Stakeholders: As part of the Product team, work cross-functionally with Operations, Engineering, and DevOPS teams to ensure alignment and feasibility of proposed…
Added 11 hours ago
A
AI Solutions Consultant
Affinity
Burnaby, BC
- Contract
…who will implement micro-solutions using existing enterprise tools and platforms or Microsoft Copilot M365, evaluate business needs, and lead the design, planning, and delivery of approved…
Added 12 hours ago
JS
Business Development Associate
Jonas Software
Markham, ON · Canada - Markham - Ontario
- Full-time
Demonstrates curiosity and openness to adopting new technologies, particularly AI and automation tools
Added 12 hours ago
S
Technical Analyst
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Regina, SK
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Responsible for all aspects of SaskTel's professional computing environments from product recommendations through to coordination of implementation, development of standards and…

Guusto

Demand Generation Marketing Manager

Canada

$90,000 - $110,000 · Full-time

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Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 1, 2026

Original job description

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

Apply About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate campaigns across demand generation, paid media, lifecycle and email marketing, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5–7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot work. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Management
A/B Testing
Conversion Rate Optimization
Marketing Analytics
AI and Automation
Reputation Management
Copywriting

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
HR Tech
Demand Generation
Marketing-Sourced Pipeline
Google Ads
LinkedIn Ads
G2 PPC
Capterra PPC
HubSpot
Marketing Automation
Lead Scoring
Attribution Reporting
UTM Standards
Lifecycle Marketing
Email Marketing
Nurture Campaigns
Customer Onboarding
Customer Retention
Upsell and Cross-Sell
A/B Testing
Landing Page Optimization
Cost per Lead
Cost per Opportunity
Return on Investment
Online Reputation Management
Review Generation
Claude Co-Work
Claude Code
AI
Partner Marketing

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