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Added 30 mins ago
A
Senior AI Platform Engineer (MLOps)
Akkodis
Toronto, ON
- Contract
Akkodis is partnering with a leading institutional investment and pension organization to engage an experienced Senior AI Platform Engineer (MLOps) to support the ongoing growth and…
Added 32 mins ago
Senior Analytics Engineer
Aviva
Markham, ON
…scalable, well‑governed data foundation that enables advanced analytics and supports future growth across Claims and…
Added 1 hour ago
S
AI Workflow & Operations Intern
Semtech
Richmond, BC
- Full-time
…embedded within Sales Operations. You will work directly with the Senior Director of Global Sales Operations to design, test, and document AI-enabled workflows that improve efficiency,…
Added 1 hour ago
SA
Senior Data Engineer, NimbleRx
Swoop Airlines and Aviation
Toronto, ON
- $195,000 to $228,000 CAD / year
As a Senior Data Engineer, you will own NimbleRx’s data platform - the layer that every other team builds on to understand the business, ship product features, and meet our compliance…
Added 1 hour ago
ED
Senior Quality Engineer/Lead - EN 323
Export Development Canada | Exportation et développement Canada
Remote, Canada
- Full-time
- Remote
Senior Software Engineer 18: Salaries typically range from $96,557 to $128,743 annually, based on qualifications and experience plus a performance-based incentive of 15%
Added 1 hour ago
Staff Information Security Engineer - Threat Detection & Response
Visier Solutions Inc
Vancouver, BC
…the moments that matter most. As the market leader in people analytics, workforce planning, organizational design, and manager effectiveness solutions, we fuel smarter decision-making for…
Added 2 hours ago
E
AI Engineer
enableIT
Toronto, ON
- Contract
We are seeking experienced Senior AI Engineers to join a leading enterprise technology team and build reliable, production-ready AI agents and LLM-powered applications.
Added 2 hours ago
RB
Lead Data Engineer
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Toronto, ON
- Full-time
…new Data Foundation Hub to ingest enterprise data and power analytics and controls using a medallion architecture. As a Lead Data Platform Engineer, you will be a senior individual…
Added 3 hours ago
DI
Senior Applied Intelligence Platform Engineer
Dawn InfoTek
Toronto, ON
- Contract
We are currently seeking a Senior Applied Intelligence Platform Engineer to join our dynamic team and work with one of client.
Added 3 hours ago
NS
Data engineer
NexZenTek Solutions Inc
Montreal, QC
- Contract
Added 3 hours ago
T
Senior Java Developer, TD Securities
TD
Toronto, ON
- Full-time
6+ years of experience as a software engineer working on large scale development projects
Added 3 hours ago
T|
Director, Digital Platforms & Architecture
TALTEK | TALENT in TECHNOLOGY
Montreal, QC · Greater Montreal Metropolitan Area
- Full-time
We are seeking a leader who began their career as a software developer, digital engineer, or solution architect and evolved into leading digital platforms, web technologies, marketing…
Added 3 hours ago
IF
Senior Data Developer
Intact FC
Montreal, QC
- Full-time
We are looking for a Senior Data Developer (Engineer) to help establish the data foundation for Contact Distributor, Intact’s new platform for broker and distributor master data. The…
Added 3 hours ago
AI Engineer
Bell
Toronto, ON
We are looking for a hands-on AI Engineer (CP2) to design, build, and deploy the next generation of AI-driven workflows and autonomous systems at Bell.
Added 3 hours ago
S
Measurement Specialist
SECURE
Calgary, AB
- Other
…procedures, and related documentation, with technical review by the Senior Measurement Engineer and approval by the Measurement…
Added 4 hours ago
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Senior Data Engineer
Hays
Toronto, ON
- $75 to $80 CAD / hour
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Microsoft Certified: Azure Data Engineer Associate, Azure Solutions Architect Expert, or Fabric Analytics Engineer Associate.
Added 4 hours ago
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Senior BI Engineer
Hays
Toronto, ON
- $80 to $95 CAD / hour
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Our client is seeking a Senior BI Engineer to join their Enterprise Technology team on a contract basis. This role will focus on the development, enhancement, and support of enterprise…
Added 4 hours ago
IG
Senior Test Engineer
Insight Global
Burlington, ON
- $110,000 to $130,000 CAD / year
- Full-time
Insight Global is seeking a Senior NPI Test Engineer to serve as the technical authority and strategic leader for new product introduction test development in our mixed-signal product…
Added 4 hours ago
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AVP, Analytics, Insights and AI, AI Product
TD
Toronto, ON
- Full-time
…performance-manage direct reports; build succession; align senior business, technology and control partners; remove barriers and raise product…
Added 4 hours ago
M
Member of Technical Staff (Agents)
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Toronto, ON
- Full-time
The Senior Applied AI Engineer will play a pivotal role in defining how AI agents navigate the web. This individual will focus on building open-source frameworks and high-impact demos,…
Added 4 hours ago
AT
Senior AI Engineer
Arkhya Tech Inc.
Canada
- Full-time
Added 4 hours ago
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AI Solution Architect
Hays
Toronto, ON · Greater Toronto Area, Canada
- Full-time
As an AI Solution Architect, you will be a senior individual contributor within the Solutions Architecture team, responsible for designing, documenting, and delivering solution-level…
Added 5 hours ago
HW
3PL Sales Engineer
H.C. Winter Search
Brampton, ON
- Full-time
…than wait to be told what to do. We are looking for a Sales Engineer who will own the technical and commercial design of our customer solutions. This role sits directly between Sales,…
Added 5 hours ago
CT
Senior Java Software Engineer
Coelate Technologies
Montreal, QC
- $50 to $55 CAD / hour
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Added 5 hours ago
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Lead Data Engineer
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- Full-time
…new Data Foundation Hub to ingest enterprise data and power analytics and controls using a medallion architecture. As a Lead Data Platform Engineer, you will be a senior individual…

Closed listing

Guusto

Demand Generation Marketing Manager

Canada

$90,000 - $110,000 · Full-time

This opening has closed.

The original listing is kept below for reference.

Find open jobs More jobs with this employer

About employer

Job details

Pay: $90,000 - $110,000
Job type: Full-time
Posting language: English
Posted: Oct 1, 2026

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Original job description

Archived listing. The details below describe a past opening.

About Us:

Guusto helps companies build cultures where people feel appreciated, from head office to the frontline. We partner with HR leaders at frontline-heavy organizations in healthcare, retail, manufacturing and hospitality. Our recognition and rewards programs reach every employee, including the ones who never sit at a desk. Since 2020, we have grown over 400 percent. We're the number one rated recognition and rewards solution on G2 and Capterra, with more than 10,000 five star reviews. Our customers include Canada Life, Levi's, Maple Leaf Foods, and thousands more.:

The Role:

We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day across demand generation, paid, lifecycle, email, marketing operations, and online reputation management.

This is a senior individual contributor role. Our Director of Growth Marketing will lead strategy and our rapidly-growing partner channel. You’ll keep the core engine running and improving, so the whole team can move faster.

You’ll be the right fit for this role if you love both building programs as well as shipping them. You're as comfortable designing a nurture strategy as you are building the workflow in HubSpot and reporting on the results, and you love using AI every day to get more done.

What You’ll Own:

Demand Generation and Pipeline

Manage marketing-sourced pipeline targets and report on progress.
Plan, launch, and optimize campaigns that generate qualified leads and opportunities.
Oversee the inbound funnel day-to-day, ensuring the lead flow matches our ICP.
Partner with Sales on lead handoff, MQL and SQL definitions, and follow-up SLAs.
Spot pipeline gaps early and build programs to close them.

Paid and Digital

Run paid media across Google Ads, LinkedIn, Capterra and G2 PPC, owning budgets, bidding, and creative testing.
Improve conversion on landing pages and forms through A/B testing.
Track channel performance, CAC and ROI, and move spend to what works.

Lifecycle and Email

Map the customer lifecycle from first touch to renewal, and build programs for each stage.
Run nurture, onboarding, adoption, expansion, and re-engagement campaigns for our existing customers.
Partner with Account Management on upsell, cross-sell, and retention opportunities.
Own email end to end: planning, segmentation, copy, build, QA, and send. This includes our monthly newsletter.
Test subject lines, content, and timing to drive click and conversion rates.

Marketing Operations and HubSpot

Run HubSpot: workflows, lead scoring, lists, and clean data.
Build and run the weekly marketing scoreboard, sharing key insights with the team and leadership.
Maintain attribution reporting and UTM standards.
Use AI and automation to scale the engine, working with our GTM engineer to build workflows that save the team time.
Own the content calendar and schedule LinkedIn posts.

Reputation Management

Manage our presence on G2, Capterra, and other review sites.
Run review generation programs to grow volume, ratings, and category badges.
Put reviews and customer proof to work in campaigns, sales enablement, and the website.

What You’ll Support:

Partner Campaigns

Assist the Director of Growth Marketing with co-marketing, referral campaigns, and partner lead tracking.

Product Launches

Launch emails and campaign messaging for new features alongside the Product and Customer Experience teams.

Events

Support promotion and follow-up campaigns for conferences and webinars.

How We Measure Impact:

Marketing-sourced pipeline versus target, in dollars per quarter.
MQL-to-SQL and SQL-to-opportunity conversion rates.
Email and nurture engagement, and program-influenced revenue.
Cost per lead, cost per opportunity, and paid channel ROI.
Review volume and average rating on G2 and Capterra.
Customer expansion and retention influenced by lifecycle programs.

In Your First 90 Days, You’ll:

Get up to speed on review generation and PPC on G2 and Capterra.
Ship a monthly customer newsletter.
Audit HubSpot and fix attribution so marketing-sourced pipeline is a number everyone trusts.

What You Bring:

5 to 7 years in B2B growth, demand generation, or lifecycle marketing, with a track record of owning a pipeline number.
Comfortable working with data like funnel metrics, attribution, and spreadsheets, and love turning numbers into action.
Experience managing paid budgets and optimizing for pipeline, not just clicks.
Advanced, hands-on HubSpot skills: workflows, lead scoring, reporting, and campaign builds.
You use AI every day to do more with less. You've used tools like Claude Co-Work or Claude Code, or HubSpot's AI features to draft content, analyze data or automate workflows, and you can show us how.
Excellent writing for email, ads, and landing pages.
You're a scrappy, resourceful doer who's happy rolling up your sleeves as a senior individual contributor. When something's broken, you fix it. When there's no playbook, you write one. You find a way to get it done, even with a small team and budget.

What Will Make You Stand Out:

Experience in B2B SaaS or HR tech, specifically marketing to HR, Talent, Learning and Development, and Operations buyers.
Experience marketing to frontline-heavy industries.
Experience with partner or channel ecosystems.
HubSpot certification.
Experience at a fast-growing startup or scale-up.

Salary Range:

$90,000 - $110,000

A Note on AI

We use AI to assist with initial resume screening, but all hiring decisions are made by real people.

About employer

More about this job

Responsibilities

Own marketing-sourced pipeline and operate campaigns across demand generation, paid media, lifecycle and email marketing, HubSpot operations, and online reputation management. Track performance and attribution, optimize programs and budgets, and support partner campaigns, product launches, and events.

Requirements

Requires 5–7 years of B2B growth, demand generation, or lifecycle marketing experience, including ownership of pipeline targets, paid budgets, and hands-on HubSpot work. Candidates should be data-driven, strong writers, comfortable using AI and automation, and effective as resourceful senior individual contributors.

Skills

Demand Generation
Pipeline Management
Paid Media
Lifecycle Marketing
Email Marketing
HubSpot
Marketing Operations
Marketing Attribution
Lead Scoring
Campaign Management
A/B Testing
Conversion Rate Optimization
Marketing Analytics
AI and Automation
Reputation Management
Copywriting

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
HR Tech
Demand Generation
Marketing-Sourced Pipeline
Google Ads
LinkedIn Ads
G2 PPC
Capterra PPC
HubSpot
Marketing Automation
Lead Scoring
Attribution Reporting
UTM Standards
Lifecycle Marketing
Email Marketing
Nurture Campaigns
Customer Onboarding
Customer Retention
Upsell and Cross-Sell
A/B Testing
Landing Page Optimization
Cost per Lead
Cost per Opportunity
Return on Investment
Online Reputation Management
Review Generation
Claude Co-Work
Claude Code
AI
Partner Marketing

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