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Added 12 mins ago
RM
Manager - Diagnostic Imaging
Ross Memorial Hospital
Kawartha Lakes, ON · Lindsay, ON
- Full-time
…in supporting the ongoing implementation, optimization, and governance of the EPIC system within the Diagnostic Imaging portfolio. The Integrated Manager will act as a key liaison between…
Added 12 mins ago
S
Senior Internal Auditor - Accounting and Operations
Solmax
Longueuil, QC
- Full-time
As a Senior Internal Auditor, you will directly contribute to strengthening governance, internal control and risk
Added 1 hour ago
SW
Administration and Events Coordinator *email to apply*
Sport Wood Buffalo Association
Fort McMurray, AB
- Full-time
Maintain the board director contact list, term expiry dates, and governance documents
Added 2 hours ago
HC
E-Commerce and Analytics Manager
H.I.S Canada Travel Inc.
Toronto, ON
- Full-time
Reports To: Senior Director, Integrated Marketing
Added 3 hours ago
UO
Teaching and Learning Officer
University of Victoria
Victoria, BC
- Full-time
Reporting to the Director, Business Operations, the Teaching and Learning Officer serves as the central coordinator for Gustavson’s teaching and learning portfolio and is the primary…
Added 5 hours ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
The Finance Director serves as a strategic business partner to the Leadership Team in support of Husky’s Global Service Business and Customer Success Management strategy. This role provides…
Added 5 hours ago
I
Partner Enablement Leader
Intuit
Toronto, ON
- Full-time
You will work across Sales, Partnerships, Product, Marketing, Customer Success, Legal and Finance, each with its own priorities. The role reports to the Director of Sales Enablement.
Added 5 hours ago
NB
Chief Data Engineering Developer
National Bank of Canada
Montreal, QC
- Full-time
Within the Analytics and Data sector, you will be part of a large multidisciplinary team responsible for the development and evolution of the Horizon platform, reporting to the Senior…
Added 7 hours ago
IF
Vendor Management Analyst, Tech+Lab
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Toronto, ON · Montreal, QC · Laval, QC
- Full-time
Lead the preparation of executive-level reporting and presentations for VP and Director stakeholders, translating vendor data into actionable insights
Added 7 hours ago
CO
Director, AI, Data and Analytics
City of North Vancouver
North Vancouver, BC
- Full-time
…will directly shape how artificial intelligence, enterprise data, analytics, and Geographic Information Systems (GIS) transform municipal service delivery. The Director will develop and…
Added 9 hours ago
Senior Resource Manager
BIMM
Toronto, ON
BIMM is a Toronto-based agency that lives at the intersection of data, technology, and creativity to provide clients with high-performing campaigns and digital products that shape connected…
Added 10 hours ago
Senior AI Applied Value Architect
Celonis
Canada
…core is the Celonis Context Model - which combines process data, business knowledge, and intelligence into a living digital twin of the enterprise that AI can actually understand, turning…
Added 10 hours ago
Applied AI Value Architect
Celonis
Canada
…core is the Celonis Context Model - which combines process data, business knowledge, and intelligence into a living digital twin of the enterprise that AI can actually understand, turning…
Added 10 hours ago
CO
Director, Health, Safety, & Organizational Resilience
City of Saint John
Saint John, NB
- Full-time
The Director of Occupational Health, Safety & Organizational Resilience provides enterprise-wide strategic leadership for the transformation, modernization, and continuous improvement of…
Added 10 hours ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
The Finance Director serves as a strategic business partner to the Leadership Team in support of Husky’s Global Service Business and Customer Success Management strategy. This role provides…
Added 10 hours ago
Director Health Services (Regional Director - Acute Care Services)
Winnipeg Regional Health Authority
Winnipeg, MB
The Regional Director, Acute Care Services provides strategic and operational leadership in support of the Acute Care portfolio within the Winnipeg Regional Health Authority (WRHA).…
Added 13 hours ago
M
Associate Director, Clinical Data Management
Merck
Canada
- Full-time
The Associate Director, Data Collection Data Steward, Global Data Management and Standards (GDMS), Global Clinical Data Standards (GCDS) provides program-level oversight of data standards,…
Added 15 hours ago
MC
Director, FinOps (35690)
Myticas Consulting
BC · British Columbia, Canada
- Full-time
The Director will own the FinOps strategy, operating model, cost optimization pipeline, forecasting discipline, governance cadence, and savings targets, while partnering closely with…
Added 15 hours ago
IH
Administrative Assistant | Business Solutions and Data & Analytics
Interior Health Authority
Kelowna, BC
- Full-time
“The Data & Analytics portfolio helps teams access trusted data, gain meaningful insights, and make informed decisions. Through enterprise data management, data governance, analytics,…
Added 16 hours ago
FS
Director, Transformation & Regulatory Modernization
Financial Services Regulatory Authority of Ontario (FSRA)
Toronto, ON
- Full-time
…FSRA’s broader modernization agenda by advancing innovative, data-driven, automated, and sustainable supervisory approaches that strengthen regulatory effectiveness and improve consumer…
Added 16 hours ago
FS
Director, Fraud Supervision
Financial Services Regulatory Authority of Ontario (FSRA)
Toronto, ON
- Full-time
Establish governance, operational processes, reporting frameworks, and performance measures for the service.
Added 16 hours ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
The Finance Director serves as a strategic business partner to the Leadership Team in support of Husky’s Global Service Business and Customer Success Management strategy. This role provides…
Added 17 hours ago
A
Director of Knowledge Management - NAMER
Ashby
Canada
- Full-time
That’s why we’re hiring our first Director of Knowledge Management. You’ll lead a team of Knowledge Managers and expand the team into new areas, including Digital Support experience and…
Added 17 hours ago
UO
Manager, Operations and Impact, Cumming School of Medicine
University of Calgary
Calgary, AB
- Full-time
Reporting to the Associate Director, Strategy and Partnerships, the Manager, Operations and Impact leads a shared team of operations, finance, and communications staff serving CHI and W21C,…
Added 17 hours ago
SP
Manager, Analytics and Reporting
Seneca Polytechnic
Toronto, ON · North York, ON
- Full-time
Are you a strategic, data-driven leader who is passionate about transforming information into insights that drive meaningful decision-making? If so, we would love to hear from you.

H.I.S Canada Travel Inc.

E-Commerce and Analytics Manager

Toronto, ON, M9B 6K5, Canada

Salary Range: $70,000 - $80,000 · Full-time

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Job details

Pay: Salary Range: $70,000 - $80,000
Job type: Full-time
Experience: Minimum 5 years of experience in digital analytics, e-commerce, or website optimization.
Working hours: 37.5 hours per week
Posting language: English
Posted: Oct 28, 2026

Original job description

Position: E-Commerce and Analytics Manager

Department: Marketing
Employment Status: Permanent Full-Time

Reports To: Senior Director, Integrated Marketing

Location: Hybrid – Toronto

Salary Range: $70,000 - $80,000

Role Type: Replacement role

Hiring Status: Current hiring

Your Career Opportunity

The E-commerce & Analytics Manager is responsible for optimizing the online customer experience across redtag.ca and itravel2000.com through data-driven analysis, website optimization, conversion rate optimization (CRO), and digital performance reporting.

This role owns website analytics, customer journey analysis, digital performance measurement, A/B testing, and conversion optimization initiatives to improve website engagement, online bookings, revenue, and customer experience. The successful candidate will leverage Adobe Analytics and other digital tools to uncover actionable insights, identify opportunities for growth, and make recommendations that improve overall website performance.

The E-commerce & Analytics Manager will ensure data is used to drive business decisions and continually improve the online customer experience.

How You Will Be Spending Your Time

E-commerce Performance & Website Optimization

Own the ongoing optimization of the online customer experience across redtag.ca and itravel2000.com.
Analyze website performance and customer behavior to identify opportunities that improve engagement and conversions.
Develop and execute conversion rate optimization (CRO) strategies to increase bookings and revenue.
Identify friction points throughout the customer journey and recommend improvements.
Work closely with Marketing and IT departments to prioritize website enhancements.
Support the successful execution of new website features, functionality, and promotional initiatives.
Monitor website health and user experience to identify issues impacting performance.
Assist with scheduling website banners, populating travel deals through Adobe Experience Manager (AEM)
Responsible for managing, uploading content and monitoring results of the redtag.ca app.

Analytics & Reporting

Own Adobe Analytics reporting across all digital channels and websites.
Develop weekly, monthly, quarterly, and campaign performance reports for senior leadership.
Monitor and report on key performance indicators including:
- Website Traffic
- Revenue
- Bookings
- Conversion Rate
- Bounce Rate
- Customer Engagement
- Customer Acquisition
- Customer Retention
- Revenue by Channel
Analyze customer behavior, website performance, traffic sources, and conversion funnels.
Develop dashboards that provide meaningful business insights.
Present recommendations and performance updates to senior leadership.

Conversion Rate Optimization (CRO)

Lead ongoing A/B and multivariate testing initiatives across the website.
Develop testing roadmaps focused on increasing conversion rates and revenue.
Evaluate and manage landing pages, promotional pages, booking paths, calls-to-action, and user flows.
Measure test results and implement successful optimization strategies.
Identify opportunities to improve mobile and desktop user experiences.

Customer Journey & Personalization

Analyze, strategize and implement the complete online customer journey from acquisition through booking.
Execute cross-selling and automated customer journeys.
Identify customer drop-off points and recommend improvements.
Develop customer segmentation strategies using behavioral and demographic data.
Support personalization initiatives that improve customer engagement and conversion.
Work with Marketing team to improve customer lifecycle marketing.

Data Governance & Tracking

Ensure accurate implementation and maintenance of Adobe Analytics tracking.
Work with IT to validate analytics implementation and tagging.
Monitor data integrity and reporting accuracy.
Recommend improvements to analytics frameworks and attribution models.
Support the implementation of new tracking requirements for website enhancements and marketing initiatives.

Strategic Insights & Innovation

Identify emerging e-commerce trends and digital best practices.
Provide strategic recommendations based on customer insights and market trends.
Evaluate new analytics tools and optimization technologies.
Champion a culture of testing, learning, and continuous improvement.
Stay current on Adobe Analytics capabilities, AI-driven insights, and digital measurement best practices.

Specialized Knowledge, Skills, and Attributes Required to be Successful

Minimum 5 years of experience in digital analytics, e-commerce, or website optimization.
Proven experience using Adobe Analytics to measure and improve digital performance.
Experience leading conversion rate optimization (CRO) initiatives and A/B testing programs.
Experience analyzing customer journeys and website performance.
Experience developing executive reporting dashboards and presenting insights to leadership.
Experience in the travel industry is highly preferred.
Previous CRM knowledge and experience preferred.
University degree or diploma in Marketing, Business, Analytics, E-commerce, Statistics, Computer Science, or a related discipline.
Adobe Analytics certification is considered an asset.
Google Analytics certification is considered an asset.
Conversion Optimization or UX certifications considered an asset.
Advanced experience with Adobe Analytics and digital reporting.
Experience with Adobe Experience Manager.
Strong understanding of e-commerce performance metrics and customer behavior.
Experience with conversion rate optimization (CRO) methodologies.
Strong understanding of customer journey mapping and digital analytics.
Experience creating executive dashboards and performance reports.
Knowledge of A/B testing methodologies and experimentation frameworks.
Familiarity with Google Tag Manager and website tracking principles.
Strong analytical, critical thinking, and problem-solving skills.
Ability to interpret complex data and translate findings into actionable recommendations.
Excellent presentation and communication skills.
Strong project management and organizational skills.
Advanced Microsoft Excel and PowerPoint skills.
Results-driven with exceptional attention to detail.

Working Conditions

Hybrid work environment (office and remote).

Fast-paced, collaborative, and results-driven environment.
Monday to Friday from 9:00 am – 5:00 pm (EST)
37.5 hours per week

Crew Advantages

Competitive salary
Medical and dental benefits
9 additional paid days: 1 birthday day, 5 sick days, 2 personal days, and 1 volunteer day
Employer RRSP contribution program
Awesome travel benefits for you, your friends, and your family
Employee Assistance Program (EAP) for you and your family members

Who We Are

HIS Canada Travel Inc., a division of the H.I.S. Group, is one of Canada’s largest travel companies. Incorporated in 2004, HIS Canada Travel Inc. owns and operates multiple wholesale and retail travel brands. The retail division, including redtag.ca, itravel2000.com, Sunquest, The Travel Experts, Merit Travel, Flights.ca and Cruises.ca offer diverse products to travelers including destination packages, flights and hotels worldwide, excursions and more. The wholesale travel business, TravelBrands, provides a full range of travel products including air, hotel, car rental, cruise and specialty to travel agents and retail agencies throughout Canada. HIS Canada Travel Inc. is a comprehensive one-stop shop for agents and travelers alike.

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More about this job

Responsibilities

Optimize the online customer experience and performance of redtag.ca and itravel2000.com through analytics, customer journey analysis, website improvements, and CRO testing. Own digital reporting and tracking, develop actionable recommendations for leadership, and collaborate with Marketing and IT to improve bookings, revenue, and customer engagement.

Requirements

Requires at least five years of experience in digital analytics, e-commerce, or website optimization, including proven Adobe Analytics expertise and experience leading CRO and A/B testing initiatives. A degree or diploma in a related field is required; travel industry experience is highly preferred, while relevant certifications and CRM experience are assets.

Skills

Adobe Analytics
E-Commerce Optimization
Conversion Rate Optimization
A/B Testing
Multivariate Testing
Customer Journey Analysis
Digital Performance Reporting
Dashboard Development
Adobe Experience Manager
Google Tag Manager
Customer Segmentation
Personalization
Data Governance
Microsoft Excel
Microsoft PowerPoint
Project Management

Benefits

Medical and Dental Benefits
Paid Birthday Day
Paid Sick Days
Paid Personal Days
Paid Volunteer Day
Travel Benefits
Employee Assistance Program

Visa sponsorship

Not detected in the job text

Keywords

Adobe Analytics
Adobe Experience Manager
Google Tag Manager
E-Commerce
Digital Analytics
Website Optimization
Conversion Rate Optimization
A/B Testing
Multivariate Testing
Customer Journey Mapping
Executive Reporting
Dashboards
Customer Segmentation
Personalization
Customer Lifecycle Marketing
Cross-Selling
Automated Customer Journeys
Data Governance
Analytics Tracking
Attribution Models
Adobe Analytics Certification
CRM
Travel Industry
Microsoft Excel
Microsoft PowerPoint

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