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Added 3 days ago
E-Commerce Team Lead CAN
Läderach
Toronto, ON
Full-time
The Full-Time E-Commerce Associate is responsible for picking, packing and dispatching online orders in alignment with Laderach standards. The role requires attention to detail and passion…
Added 15 days ago
Email Marketing Lead - E-Commerce (Full-Time - Remote)
BlueTuskr
Remote, Canada
$3,500 to $4,000 USD / month
Remote
BlueTuskr is a full-service e-commerce growth agency built exclusively for e-commerce brands. We combine paid media, owned media, creative, and analytics to help our clients scale…
Added 22 days ago
E-Commerce Acquisition Lead
Nestlé Nespresso SA
Montreal, QC
Full-time
The e-Commerce Acquisition Lead owns the end-to-end performance of machine sales and acquisition across digital channels (website, mobile app), driving growth through data-driven…
Added 23 days ago
E-Commerce Acquisition Lead
Nestle Operational Services Worldwide SA
Montreal, QC
The e-Commerce Acquisition Lead owns the end-to-end performance of machine sales and acquisition across digital channels (website, mobile app), driving growth through data-driven…
Added 9 days ago
E-Commerce Lead
Triumph Group of Companies
Mississauga, ON
Full-time
The E-Commerce Lead supports the development, launch and ongoing management of our online stores and digital sales channels. This role will be responsible for the day-to-day execution of…
Added 11 days ago
E-Commerce Lead
Läderach
Toronto, ON
Full-time
The E-Commerce Fulfillment Lead will be the driving force behind our order fulfillment and customer care operations. The ideal candidate is eager to work at a fast-paced company and is…
Added 17 hours ago
Sales Representative- Permanent Full-Time - (Supply Chain and Logistics B2B) - British Columbia
Chit Chats
Vancouver, BC
Full-time
Maintain accurate lead, opportunity, and client information in CRM.
Added 2 days ago
Mid-Market Account Executive
Trulioo
Remote, Canada
$90,000 to $110,000 CAD / year
Full-time · Remote
…the full sales cycle for new business across the Payments, e-Commerce, Financial Services, and Technology sectors. You will build relationships with key stakeholders, uncover business…
Added 3 days ago
Sales Representative- Permanent Full-Time - (Supply Chain and Logistics B2B) - Ontario
Chit Chats
Toronto, ON
Full-time
Maintain accurate lead, opportunity, and client information in CRM.
Added 3 days ago
Senior Sales Executive
Pilothouse Digital
Canada
Full-time
Inbound Lead Qualification & Conversion: Quickly assess inbound leads, determine fit, and guide prospects through the sales process to maximize conversion rates.
Added 3 days ago
CRM & Marketing Operations Specialist
WPIC Marketing + Technologies
Vancouver, BC
$70,000 to $78,000 CAD / year
Full-time
Administer and optimize HubSpot across workflows, properties, segmentation, lead scoring, and ongoing platform maintenance.
Added 5 days ago
Associate Sales Representative
Pergolux
Vancouver, BC
$45,000 to $65,000 CAD / year
Full-time
Solid understanding of e-commerce customer journeys, purchasing behavior, and lead qualification.
Added 5 days ago
Business Development Specialists
Best Buy Canada
Newmarket, ON
Full-time
Identify potential sellers in key categories through research, outbound outreach, and lead development.
Added 4 days ago
Sales Executive
Pilothouse Digital
Remote, Canada
Full-time · Remote
Can confidently lead discovery calls and uncover business needs.
Added 5 days ago
Inside Sales Representative – E-commerce
DouxTech
Toronto, ON
Full-time
Work closely with marketing and e-commerce teams to improve lead conversion.
Added 5 days ago
Account Representative, Eats SMB - Toronto
Uber
Toronto, ON
Full-time
Background in e-commerce, restaurant, or hospitality commercial environments.
Added 1 month ago
Digital Marketing Coordinator
w2Foresight
MB · Back, MB
Full-time
Experience with database marketing, email marketing, lead nurturing and marketing automation. The ideal candidate will have exposure to marketing automation platforms
Added 5 days ago
Director- Marketing
Ocean Capital Holdings
Saint John, NB
Full-time
Lead the evaluation of a North American e-commerce strategy, and if viable, lead the development and implementation of that strategy.
Added 6 days ago
Business Development Specialist
PERGOLUX
Vancouver, BC
$100,000 to $120,000 CAD / year
Full-time
PERGOLUX is a rapidly growing e-commerce company in the Home & Garden sector that designs, manufactures and sells Pergolas. Founded in Norway, PERGOLUX is constantly looking for growth…
Added 11 days ago
Growth Marketing & Operations Coordinator
SearchPod
North Vancouver, BC
Full-time
SearchPod is a growing digital marketing, software, and e-commerce company based in North Vancouver. We work across digital marketing, web development, SaaS, e-commerce, lead generation,…
Added 11 days ago
Sales Operations Intern
Intelcom
Montreal, QC · Service Centre (Montreal)
Full-time
Support lead management activities, including the qualification and routing of new opportunities.
Added 17 days ago
Rockstar Business Development Representative for Global E-Commerce Sales
New Media Group (NMG)
Remote, Canada
$40,000 to $60,000 CAD / year
Full-time · Remote
New Media Group is hiring a Business Development Representative to help us build relationships with leading fashion, e-commerce, lifestyle, art and celebrity-led brands.
Added 16 days ago
Junior Web Designer & OTA Coordinator
JDass Corp
Mississauga, ON
Full-time
…OTA (Online Travel Agency) platforms and maintaining accurate lead and booking…
Added 13 days ago
Sales Representative- Permanent Full-Time - (Supply Chain and Logistics B2B) - British Columbia
Venture Media
Vancouver, BC
From $60,000 CAD / year
Full-time
Maintain accurate lead, opportunity, and client information in CRM.
Added 19 days ago
Demand Generation Manager
GE Appliances Canada, a Mabe Company
Burlington, ON
Full-time
This role has a strong focus on CRM strategy and hands-on execution, including customer segmentation, lead management, campaign development, database growth, and optimization. The position…

H.I.S Canada Travel Inc.

E-Commerce and Analytics Manager

Toronto, ON, M9B 6K5, Canada

Pay: Salary Range: $70,000 - $80,000
Job type: Full-time
Experience: Minimum 5 years of experience in digital analytics, e-commerce, or website optimization.
Working hours: 37.5 hours per week
Posting language: English
Posted: Aug 13, 2026

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Original job description

Position: E-Commerce and Analytics Manager

Department: Marketing
Employment Status: Permanent Full-Time

Reports To: Senior Director, Integrated Marketing

Location: Hybrid – Toronto

Salary Range: $70,000 - $80,000

Role Type: Replacement role

Hiring Status: Current hiring

Your Career Opportunity

The E-commerce & Analytics Manager is responsible for optimizing the online customer experience across redtag.ca and itravel2000.com through data-driven analysis, website optimization, conversion rate optimization (CRO), and digital performance reporting.

This role owns website analytics, customer journey analysis, digital performance measurement, A/B testing, and conversion optimization initiatives to improve website engagement, online bookings, revenue, and customer experience. The successful candidate will leverage Adobe Analytics and other digital tools to uncover actionable insights, identify opportunities for growth, and make recommendations that improve overall website performance.

The E-commerce & Analytics Manager will ensure data is used to drive business decisions and continually improve the online customer experience.

How You Will Be Spending Your Time

E-commerce Performance & Website Optimization

Own the ongoing optimization of the online customer experience across redtag.ca and itravel2000.com.
Analyze website performance and customer behavior to identify opportunities that improve engagement and conversions.
Develop and execute conversion rate optimization (CRO) strategies to increase bookings and revenue.
Identify friction points throughout the customer journey and recommend improvements.
Work closely with Marketing and IT departments to prioritize website enhancements.
Support the successful execution of new website features, functionality, and promotional initiatives.
Monitor website health and user experience to identify issues impacting performance.
Assist with scheduling website banners, populating travel deals through Adobe Experience Manager (AEM)
Responsible for managing, uploading content and monitoring results of the redtag.ca app.

Analytics & Reporting

Own Adobe Analytics reporting across all digital channels and websites.
Develop weekly, monthly, quarterly, and campaign performance reports for senior leadership.
Monitor and report on key performance indicators including:
- Website Traffic
- Revenue
- Bookings
- Conversion Rate
- Bounce Rate
- Customer Engagement
- Customer Acquisition
- Customer Retention
- Revenue by Channel
Analyze customer behavior, website performance, traffic sources, and conversion funnels.
Develop dashboards that provide meaningful business insights.
Present recommendations and performance updates to senior leadership.

Conversion Rate Optimization (CRO)

Lead ongoing A/B and multivariate testing initiatives across the website.
Develop testing roadmaps focused on increasing conversion rates and revenue.
Evaluate and manage landing pages, promotional pages, booking paths, calls-to-action, and user flows.
Measure test results and implement successful optimization strategies.
Identify opportunities to improve mobile and desktop user experiences.

Customer Journey & Personalization

Analyze, strategize and implement the complete online customer journey from acquisition through booking.
Execute cross-selling and automated customer journeys.
Identify customer drop-off points and recommend improvements.
Develop customer segmentation strategies using behavioral and demographic data.
Support personalization initiatives that improve customer engagement and conversion.
Work with Marketing team to improve customer lifecycle marketing.

Data Governance & Tracking

Ensure accurate implementation and maintenance of Adobe Analytics tracking.
Work with IT to validate analytics implementation and tagging.
Monitor data integrity and reporting accuracy.
Recommend improvements to analytics frameworks and attribution models.
Support the implementation of new tracking requirements for website enhancements and marketing initiatives.

Strategic Insights & Innovation

Identify emerging e-commerce trends and digital best practices.
Provide strategic recommendations based on customer insights and market trends.
Evaluate new analytics tools and optimization technologies.
Champion a culture of testing, learning, and continuous improvement.
Stay current on Adobe Analytics capabilities, AI-driven insights, and digital measurement best practices.

Specialized Knowledge, Skills, and Attributes Required to be Successful

Minimum 5 years of experience in digital analytics, e-commerce, or website optimization.
Proven experience using Adobe Analytics to measure and improve digital performance.
Experience leading conversion rate optimization (CRO) initiatives and A/B testing programs.
Experience analyzing customer journeys and website performance.
Experience developing executive reporting dashboards and presenting insights to leadership.
Experience in the travel industry is highly preferred.
Previous CRM knowledge and experience preferred.
University degree or diploma in Marketing, Business, Analytics, E-commerce, Statistics, Computer Science, or a related discipline.
Adobe Analytics certification is considered an asset.
Google Analytics certification is considered an asset.
Conversion Optimization or UX certifications considered an asset.
Advanced experience with Adobe Analytics and digital reporting.
Experience with Adobe Experience Manager.
Strong understanding of e-commerce performance metrics and customer behavior.
Experience with conversion rate optimization (CRO) methodologies.
Strong understanding of customer journey mapping and digital analytics.
Experience creating executive dashboards and performance reports.
Knowledge of A/B testing methodologies and experimentation frameworks.
Familiarity with Google Tag Manager and website tracking principles.
Strong analytical, critical thinking, and problem-solving skills.
Ability to interpret complex data and translate findings into actionable recommendations.
Excellent presentation and communication skills.
Strong project management and organizational skills.
Advanced Microsoft Excel and PowerPoint skills.
Results-driven with exceptional attention to detail.

Working Conditions

Hybrid work environment (office and remote).

Fast-paced, collaborative, and results-driven environment.
Monday to Friday from 9:00 am – 5:00 pm (EST)
37.5 hours per week

Crew Advantages

Competitive salary
Medical and dental benefits
9 additional paid days: 1 birthday day, 5 sick days, 2 personal days, and 1 volunteer day
Employer RRSP contribution program
Awesome travel benefits for you, your friends, and your family
Employee Assistance Program (EAP) for you and your family members

Who We Are

HIS Canada Travel Inc., a division of the H.I.S. Group, is one of Canada’s largest travel companies. Incorporated in 2004, HIS Canada Travel Inc. owns and operates multiple wholesale and retail travel brands. The retail division, including redtag.ca, itravel2000.com, Sunquest, The Travel Experts, Merit Travel, Flights.ca and Cruises.ca offer diverse products to travelers including destination packages, flights and hotels worldwide, excursions and more. The wholesale travel business, TravelBrands, provides a full range of travel products including air, hotel, car rental, cruise and specialty to travel agents and retail agencies throughout Canada. HIS Canada Travel Inc. is a comprehensive one-stop shop for agents and travelers alike.

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More about this job

Responsibilities

The E-commerce and Analytics Manager is responsible for optimizing the online customer experience through data-driven analysis, conversion rate optimization, and digital performance reporting. This role involves managing website analytics, executing A/B testing, and collaborating with marketing and IT teams to drive business growth.

Requirements

Candidates must have at least 5 years of experience in digital analytics, e-commerce, or website optimization, with proven proficiency in Adobe Analytics. A university degree or diploma in a relevant field such as Marketing, Business, or Analytics is required.

Skills

Adobe Analytics
Conversion rate optimization
A/B testing
Data analysis
Website optimization
Customer journey mapping
Digital performance reporting
Adobe Experience Manager
Google Tag Manager
E-commerce strategy
Project management
Microsoft Excel
Microsoft PowerPoint
Critical thinking
Communication skills
Data governance

Benefits

Medical benefits
Dental benefits
Paid birthday day
Paid sick days
Paid personal days
Paid volunteer day
Travel benefits
Employee Assistance Program

Visa sponsorship

Not detected in the job text

Keywords

Adobe Analytics
E-commerce
Conversion Rate Optimization
CRO
A/B Testing
Multivariate Testing
Adobe Experience Manager
AEM
Google Tag Manager
Customer Journey
Data Analytics
Digital Marketing
Performance Reporting
Customer Segmentation
Personalization
Attribution Models
Data Governance
Travel Industry
CRM
KPIs
User Experience
UX
Mobile Optimization
Dashboard Development
Marketing Analytics
Business Intelligence
Project Management
Strategic Planning
Data Integrity
Customer Retention

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