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Added 14 mins ago
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H&M Group

Owned Media Lead

1 Dundas Street West, Toronto, ON, M5G 2L5, Canada

Pay: Compensation: salary is $ 97,200**
Job type: Full-time
Posting language: English
Posted: Sep 21, 2026

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Original job description

Job Description

As an Owned Media Lead, your main focus will be to plan and optimize CRM communication across email, push, SMS, and WhatsApp, using customer data to enable personalized journeys through the marketing automation platform. You collaborate across teams to align owned media, campaigns, and membership activities, ensuring consistent communications and supporting commercial goals.

This on-site role reports into our Marketing Manager and is based out of Toronto Support Office.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

CRM Planning & Channel Execution

Plan and optimize communication across CRM channels (Email, Push, and when applicable SMS and Whatsapp) in line local marketing calendar
Leverage the Marketing Automation Platform (MAP) to enable data-driven, automated customer journeys and campaign communications across CRM channels
Oversee global E-mail and Push activities to ensure global and local communications align

Customer Data, Content Personalization & SEO

Use customer data and segmentation to deliver personalized and relevant content that drives conversion and membership growth
Support Commercial team with SEO actions

Cross Functional Collaboration & Membership Activation

Coordinate with Paid Media Leads to align owned media activities with paid and earned campaigns, ensuring omni-channel consistency
Collaborate with production and commercial roles to brief and execute campaign plans that balance brand and sales objectives, and ensure alignment with QCP
Responsible for planning local events and partnerships related to the H&M Membership program and planning local Mission activation according to global guidelines

Qualifications

Who You Are:

Degree in Marketing, Comms., Business or related field
Knowledge of email, app, and digital channel management
Strong analytical and data interpretation skills
Proficient in campaign performance tracking and reporting tools
Excellent communication and stakeholder management skills
Experience in CRM, or media planning (preferably in retail or e-commerce)

Additional Information

Why You’ll Love Working at H&M

We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues

We are an inclusive company where you’re encouraged to be yourself at work
You will have access to a large global talent community, where career growth and aspirations have no limits
You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Compensation: salary is $ 97,200**

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

Job Status: Salaried, Exempt

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More about this job

Responsibilities

The Owned Media Lead plans and optimizes CRM communications across email, push, SMS, and WhatsApp to drive personalized customer journeys. They also collaborate with cross-functional teams to align owned media activities with broader commercial and campaign objectives.

Requirements

Candidates must hold a degree in Marketing, Communications, Business, or a related field. Proficiency in digital channel management, data interpretation, and campaign performance tracking is required.

Skills

CRM
Marketing automation
Email marketing
Push notifications
Data analysis
Segmentation
SEO
Campaign management
Stakeholder management
Retail marketing
E-commerce
Content personalization
Performance tracking
Omni-channel marketing

Benefits

Employee discount
Colleague resource groups
Global talent community

Visa sponsorship

Not detected in the job text

Keywords

CRM
Marketing Automation Platform
Email Marketing
Push Notifications
SMS
WhatsApp
Customer Data
Segmentation
SEO
Omni-channel
Retail
E-commerce
Campaign Performance
Data-driven
Membership Program
Marketing Calendar
Stakeholder Management
Content Personalization

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