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Added 23 mins ago
NT
Director of Brands
Nature's Touch Inc.
ON
- Full-time
This is a rare chance to build a brand. Reporting to the VP of Sales, Marketing and PMO, the Director of Brands owns consumer marketing for the Nature's Touch brand - building, launching,…
Added 4 hours ago
CN
Community / Event Manager
Cloud Nine
Vancouver, BC
- Full-time
Creative Director: strategy, campaigns, launches, messaging, what's a priority
Added 5 hours ago
CG
Performance Marketing Manager
CSC Generation
Toronto, ON
- Full-time
…budgets, run campaigns, and directly run a high cadence of creative and platform experiments. AI and automation fluency is central to the role. You will use AI tools to manage more…
Added 5 hours ago
CR
Culinary Manager
COGIR Real Estate
Ottawa, ON
- Full-time
Your collaboration will extend to working closely with the Executive Director, National Director and Regional Managers of Culinary and residents to translate culinary visions into…
Added 5 hours ago
CR
Culinary Manager- 6 Month Contract
COGIR Real Estate
Calgary, AB
- Full-time
Your collaboration will extend to working closely with the Executive Director, National Director and Regional Managers of Culinary and residents to translate culinary visions into…
Added 5 hours ago
GT
Customer Service and Communications Coordinator
Guardian Tanks
Saint-Quentin, NB
- Full-time
Reporting to the HR & Marketing Director, this individual ensures a professional and welcoming experience, facilitates internal communications, and actively contributes to the company…
Added 6 hours ago
RG
Director, General Operations, Structured Finance
Reinsurance Group of America
Toronto, ON
- Full-time
Added 7 hours ago
CS
Bilingual Communications and Marketing Coordinator
Conseil scolaire FrancoSud
Calgary, AB
- Full-time
Advise the Executive Director and leadership team on communication strategies, institutional positioning, target audiences, key messaging, and reputational risks.
Added 7 hours ago
MS
directeur.trice de la conception de l’engagement des joueurs / Engagement Design Director
Motive Studio
Vancouver, BC · Greater Vancouver Metropolitan Area
- Full-time
We are looking for an Engagement Design Director to join us in our mission to create the most entertaining gaming franchise in the world - and to continually raise the bar for both…
Added 7 hours ago
MS
directeur.trice de la conception de l’engagement des joueurs / Engagement Design Director
Motive Studio
Montreal, QC
- Full-time
We are looking for an Engagement Design Director to join us in our mission to create the most entertaining gaming franchise in the world - and to continually raise the bar for both…
Added 7 hours ago
UO
Student Services Support Coordinator
University of Waterloo
Stratford, ON · Digital Media Stratford
- Full-time
Provides support to the Associate Director, Undergraduate, in facilitating the GBDA study abroad program through duties that include, but are not limited too;
Added 9 hours ago
M
Marketing Manager, Member Marketing & Growth
Manulife
Halifax, NS · Toronto, ON · Waterloo, ON · Montreal, QC
- Full-time
…utilization across the Group Benefits portfolio. Reporting to the Director, Member Marketing & Growth, this role develops integrated marketing strategies and servicing communication that…
Added 10 hours ago
BH
Non-Profit Portfolio Manager
BC Housing
Burnaby, BC
- Full-time
Reporting to the Regional Director, the Non-Profit Portfolio Manager (NPPM) fosters collaborative partnerships with housing and service providers to provide the highest quality of stable,…
Added 10 hours ago
M
Director, Brand
Manulife
Halifax, NS · Toronto, ON · Waterloo, ON · Montreal, QC
- Full-time
Reporting to the AVP, Brand, Marketing Strategy & Operations, the Director, Brand is a key leadership role within the Manulife Canada Segment marketing team. The Director will lead the…
Added 11 hours ago
CS
Manager, Strategic Initiatives - Energy Systems Standards (Petroleum & Natural Gas / Nuclear)
Canadian Standards Association
Calgary, AB
- $116,230 to $152,555 CAD / year
- Full-time
…Initiatives (SIM) – Energy Systems Standards. Reporting to the Director, Energy Systems Standards, the SIM advances strategic priorities across the CSA Group petroleum and natural gas and…
Added 11 hours ago
C
Temporary Sales Support Associate
Coach
Toronto, ON
- Part-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 11 hours ago
C
Temporary Cashier
Coach
Toronto, ON
- Part-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 11 hours ago
directeur.trice de la conception de l’engagement des joueurs / Engagement Design Director
Electronic Arts
Vancouver, BC · Montreal, QC
We are looking for an Engagement Design Director to join us in our mission to create the most entertaining gaming franchise in the world - and to continually raise the bar for both…
Added 12 hours ago
C
Temporary Sales Support Associate
Coach
AB · Edmonton, AB
- Part-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 12 hours ago
C
Temporary Sales Support Associate
Coach
Ottawa, ON
- Part-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 12 hours ago
NP
Social Media Coordinator
Northland Properties
Vancouver, BC
- Full-time
Reporting to the Director of Social Media & Communications, this role will be responsible for content publishing for Northland Properties and our associated hospitality brands, including…
Added 12 hours ago
Associate Director, Economic & Resource Policy
Government of Alberta
AB
Job Title: Associate Director, Economic and Resource Policy
Added 13 hours ago
R
Delivery Finance Advisor (T & I) (Telework/Hybrid)
Radio-Canada
Montreal, QC
- Full-time
…leadership, and Governance. Working closely with a Program Director and the Program Office, Product Owners, and Corporate Finance, you will be responsible for stewardship of complex…
Added 13 hours ago
GO
Associate Director, Economic & Resource Policy
Government of Alberta
AB · Edmonton, AB
- Full-time
Job Title: Associate Director, Economic and Resource Policy
Added 13 hours ago
KS
Temporary Sales Support Associate
kate spade new york
Ottawa, ON · Rideau Centre
- Part-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…

Hadley Designs

Director of Ecommerce

Remote, Canada

Remote

Apply About employer

Applications open in a new tab.

Job details

Workplace: Remote
Experience: You have 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social.
Posting language: English
Posted: Oct 27, 2026

Original job description

Hadley Designs is a family-founded brand committed to making early learning engaging, screen-free, and fun. Our journey began with hand-drawn educational tools and has grown into a beloved brand, trusted by millions of parents, grandparents, and teachers. We design developmentally sound products for children ages 3 to 8, such as educational posters, busy books, and emotional learning kits. Our mission is to create tools that help children thrive through connection, curiosity, and real learning.

Our vision is bold. We want to become the most trusted children's brand in the world, present in millions of homes and passed down for generations, and we are building toward $100M in revenue by 2030.

Role Overview

We are hiring a Director of Ecommerce to own our Shopify business as its general manager. You will own the Shopify P&L and the growth engine that feeds it, from paid acquisition and creative testing to offers, funnels, and lifecycle marketing, and you will build the team and systems that let the channel scale without the founder in the day to day.

Shopify is our dominant D2C channel, and it does not stand alone. Our Amazon team owns Amazon, and TikTok Shop is an important part of our ecosystem. You will see the whole customer life cycle across Shopify, Amazon, and TikTok Shop, including the halo our launches create on Amazon and how acquisition converts there, and you will connect the dots so a launch lifts all three.

Your target is to scale our direct-to-consumer business to $20M+ in profitable revenue, with a net margin of at least 15% on Shopify.

You will work closely with our CEO, partner with our Amazon team so every launch lifts both channels, and lead our ecommerce team.

What You'll Own

The P&L. Own Shopify revenue and profitability, with a net profit margin of at least 15%.
Customer acquisition. Run Meta and other paid media to unit economics, with a Meta ROAS of at least 2.5, and keep a high-velocity creative testing rhythm fed by our AI content engine, creator video, UGC, and in-house production.
Offers, funnels, and CRO. Launch new funnels that meet our KPI thresholds every month, build bundles and ascension paths, and keep homepage, collection, and product pages aligned with what converts.
Lifecycle and LTV. Drive email and SMS to at least 25% of Shopify revenue through Klaviyo and Postscript, and keep the 30-day GPLTV to CAC ratio above 3.
Channel connection. Partner with our Amazon team so every launch lifts Amazon too, understand TikTok Shop's place as a social-commerce channel, and keep each channel's role in the customer journey deliberate.
Team leadership. Lead our ecommerce operators with clear ownership, weekly operating rhythms, and scorecards, and bring in freelancers and contractors as output grows.
Reporting. Deliver a weekly scorecard and P&L review, and a monthly plan and forecast for the CEO.
Systems and compliance. Document a playbook for every working funnel, keep the store and ads compliant, and turn repeat work into AI-assisted workflows.
Brand. Protect and build what the brand stands for in every ad, page, and customer touchpoint.

How Success Is Measured

Profitable growth in Shopify revenue against the plan
Net profit margin of at least 15% on Shopify
Meta ROAS of at least 2.5
Email and SMS at 25% or more of Shopify revenue
30-day GPLTV to CAC above 3
A team and operating rhythm that run without daily founder involvement

Who You Are

You are a high ownership leader who thinks like a general manager, not just a marketer. You are energized by building systems, leading people, and owning outcomes.

You have 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social.
You have a proven track record growing brands beyond $20M in revenue.
You have owned a P&L and hit revenue and profit targets.
You understand the full D2C life cycle across Shopify, Amazon, and TikTok Shop, including the Amazon halo, and you have run or worked alongside social commerce, not Shopify alone.
You have built and led a team, and the people who worked for you will say so.
You are deeply fluent in Meta ads and high-velocity creative testing, including AI-assisted creative pipelines.
You are hands-on with Shopify, Klaviyo, and Postscript.
You understand bundles, upsells, and LTV, and you can write and review a landing page that converts.
You are comfortable leading a remote team with weekly cadences.
You use AI every day to get more done with less. That is a capability, not a particular tool, and it is a must-have here. You also work inside a CRM and documented SOPs, and you want to build how we use all three now and going forward.

Why You'll Love Working Here

You will have real ownership. Real trust. And real impact. Hadley Designs is a remote first company built on autonomy, creativity, and accountability. You will work closely with our CEO and a leadership team that moves fast and expects results.

Remote-first work environment
Paid time off and holidays
Access to learning resources and professional development
Free Hadley Designs products
Regular interaction with leadership, including the CEO
Stability from more than a decade as a family-founded, mission-driven brand

Our Hiring Process

Every candidate completes a Culture Index assessment and a case study before interviews. For this role, reference checks are done by phone.

Apply Today

If you are ready to own the growth of a brand families love, we would love to hear from you. Apply now to join Hadley Designs as our Director of Ecommerce.

P.S. If you don't hear from us within four weeks of your application, please consider that as our decision to move forward with other candidates, but we truly appreciate your interest in Hadley Designs.

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More about this job

Responsibilities

The Director of Ecommerce will manage the Shopify P&L, overseeing growth strategies, paid acquisition, and lifecycle marketing to scale the business. They will lead the ecommerce team and collaborate with Amazon and TikTok Shop teams to ensure cohesive brand growth across all channels.

Requirements

Candidates must have 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with a proven track record of managing P&L and hitting revenue targets. Proficiency in Meta ads, creative testing, and leading remote teams is essential, along with a hands-on approach to Shopify and marketing automation tools.

Skills

Ecommerce management
Shopify
P&L management
Paid acquisition
Meta ads
Creative testing
Conversion rate optimization
Lifecycle marketing
Email marketing
SMS marketing
Klaviyo
Postscript
Team leadership
Data analysis
Strategic planning
AI-assisted workflows

Benefits

Paid time off
Holidays
Learning resources
Professional development
Free products

Remote locations

Canada

Remote locations (standardized)

Canada

Visa sponsorship

Not detected in the job text

Keywords

Ecommerce
Shopify
DTC
P&L
Meta Ads
ROAS
CRO
Klaviyo
Postscript
Amazon
TikTok Shop
Lifecycle Marketing
Customer Acquisition
LTV
CAC
AI
Creative Testing
UGC
SOPs
CRM
Remote-first
General Manager
Digital Marketing
Revenue Growth
Profitability
Brand Strategy
Funnel Optimization
Data Analysis
Team Leadership
Educational Products

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