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Added 14 mins ago
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Research Assistant - Public Engagement
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
As Research Assistant (public engagement), you will be responsible for the development, implementation, and evaluation of CADeN’s public engagement campaign. As part of this work, you will…
Added 14 mins ago
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Product Owner - Asset Management, Temporary
Aviso
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- Full-time
…cross-functional teams; building trust and encouraging inclusion. You will lead your team towards peak performance, providing regular coaching, removing roadblocks, and providing the…
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KR
AI Architect
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Toronto, ON · Scarborough, ON
- Contract
Collaborate with Application Development, Cloud Engineering, SRE, Security, and Operations teams to embed resiliency into solution design.
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Frontend React DEVELOPER || Canada
TestingXperts
Toronto, ON
- Contract
Experience managing complex application state and data flows.
Added 14 mins ago
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AI & Cloud Resiliency Architect
KTek Resourcing
Toronto, ON · Greater Toronto Area, Canada
- Contract
Collaborate with Application Development, Cloud Engineering, SRE, Security, and Operations teams to embed resiliency into solution design.
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Principal Health
BHP
Canada
In Canada, our presence is growing with the development of one of the most significant potash projects in the world: Jansen. This project reflects our long-term commitment to…
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Superintendent HSS Systems
BHP
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In Canada, our presence is growing with the development of one of the most significant potash projects in the world: Jansen. This project reflects our long-term commitment to…
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Superintendent Security & Emergency Management
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In Canada, our presence is growing with the development of one of the most significant potash projects in the world: Jansen. This project reflects our long-term commitment to…
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Nurse Clinician/CRN (RN/RPN) - Home Health
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Vancouver, BC
- $49.2 to $63.47 CAD / hour
- Full-time
Demonstrated ability to lead change and support staff through transition.
Added 14 mins ago
Technical Program Manager-II, GO-AI
Amazon
Vancouver, BC
…state-of-the-art foundation model solutions. GO-AI's Technology & Development team is a cross-functional organization of Software Development Engineers, Technical Program Managers, Program…
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Assistant Branch Manager
Royal Bank of Canada
Winnipeg, MB
- Full-time
…collaboration across all roles. Further, you support the ongoing development of your team through consistent sales routines to ensure a high level of employee capability and…
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Vice President, Business Markets Ontario North East
Royal Bank of Canada
Ottawa, ON
- Full-time
This senior regional leadership role will lead, coach and develop a team of business markets professionals to support client retention, acquisition and growth, optimizing revenue and…
Added 14 mins ago
Retail Experience Lead
Fire & Flower Inc.
Brampton, ON
The Retail Experience Lead is responsible for opening and closing duties, overseeing daily operations, and supervising staff during an assigned shift.
Added 14 mins ago
Retail Experience Lead
Fire & Flower Inc.
Toronto, ON
The Retail Experience Lead is responsible for opening and closing duties, overseeing daily operations, and supervising staff during an assigned shift.
Added 29 mins ago
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GEN Ai Developer
Experis Canada
Toronto, ON
- Contract
Use Generative AI to accelerate requirement analysis, application development, and technical design.
Added 29 mins ago
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AI Architect-Governance & Delivery Lead
CGI
Toronto, ON
- Full-time
The AI Governance & Delivery Lead defines and operationalizes the AI delivery model for the program and provides technical architecture leadership for enterprise AI solutions. The role…
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Kitchen Team Leader
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Ottawa, ON
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Ongoing training and development, with the opportunity to fast track your career
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Solution Architect
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Regina, SK
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…requirements, recommend suitable technologies, and guide the development of enterprise-grade…
Added 29 mins ago
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Business Process Management (Appian BPM) Developer
Flexstaf I.T. Inc.
Toronto, ON · Greater Toronto Area, Canada
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6-8 years of experience with Appian development and support.
Added 29 mins ago
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Global Sales Incentive Plan Analyst
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Banff, AB · Calgary, AB · CAN - Banff Office (Support Services)
- Full-time
Lead the annual rollout of goal‑setting tools, incentive plan and business considerations to all GEOs and properties globally.
Added 29 mins ago
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Intermediate Electrical Designer/Engineer
Danaher Corporation
Concord, ON · CAN - Concord - AB Sciex LP
- $90,000 to $103,000 CAD / year
- Full-time
…work closely with senior designers to develop your hardware development skills as part of an industry leading research and development…
Added 29 mins ago
DC
Senior Electrical Engineer/Designer
Danaher Corporation
Concord, ON · CAN - Concord - AB Sciex LP
- $111,333 to $122,500 CAD / year
- Full-time
The Senior Electrical Engineer/Designer is responsible for leading the end-to-end development of analog and high-voltage power-supply modules and subsystems for SCIEX instruments, from…
Added 29 mins ago
Housekeeping Supervisor
Northland Properties
Halifax, NS
…a minimum of two (2) years in a Housekeeping/Guest Service lead or Supervisory role in a similar property…
Added 29 mins ago
QR
Sales Representative - Industrial
Quincaillerie Richelieu
Remote, Canada
- Full-time
- Remote
Be responsible for any existing sales and focus on new business development.
Added 29 mins ago
IH
Assembly Technician - Day Shift
Innovative Heating Technologies
MB · Oak Bluff, Manitoba
- Full-time
…of electrical products. Reporting directly to the Production Lead, they are responsible for maintaining high-quality standards, meeting production targets and deadlines, and supporting a…

Hadley Designs

Director of Ecommerce

Remote, Canada

Remote

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Job details

Workplace: Remote
Experience: You have 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social.
Posting language: English
Posted: Oct 27, 2026

Original job description

Hadley Designs is a family-founded brand committed to making early learning engaging, screen-free, and fun. Our journey began with hand-drawn educational tools and has grown into a beloved brand, trusted by millions of parents, grandparents, and teachers. We design developmentally sound products for children ages 3 to 8, such as educational posters, busy books, and emotional learning kits. Our mission is to create tools that help children thrive through connection, curiosity, and real learning.

Our vision is bold. We want to become the most trusted children's brand in the world, present in millions of homes and passed down for generations, and we are building toward $100M in revenue by 2030.

Role Overview

We are hiring a Director of Ecommerce to own our Shopify business as its general manager. You will own the Shopify P&L and the growth engine that feeds it, from paid acquisition and creative testing to offers, funnels, and lifecycle marketing, and you will build the team and systems that let the channel scale without the founder in the day to day.

Shopify is our dominant D2C channel, and it does not stand alone. Our Amazon team owns Amazon, and TikTok Shop is an important part of our ecosystem. You will see the whole customer life cycle across Shopify, Amazon, and TikTok Shop, including the halo our launches create on Amazon and how acquisition converts there, and you will connect the dots so a launch lifts all three.

Your target is to scale our direct-to-consumer business to $20M+ in profitable revenue, with a net margin of at least 15% on Shopify.

You will work closely with our CEO, partner with our Amazon team so every launch lifts both channels, and lead our ecommerce team.

What You'll Own

The P&L. Own Shopify revenue and profitability, with a net profit margin of at least 15%.
Customer acquisition. Run Meta and other paid media to unit economics, with a Meta ROAS of at least 2.5, and keep a high-velocity creative testing rhythm fed by our AI content engine, creator video, UGC, and in-house production.
Offers, funnels, and CRO. Launch new funnels that meet our KPI thresholds every month, build bundles and ascension paths, and keep homepage, collection, and product pages aligned with what converts.
Lifecycle and LTV. Drive email and SMS to at least 25% of Shopify revenue through Klaviyo and Postscript, and keep the 30-day GPLTV to CAC ratio above 3.
Channel connection. Partner with our Amazon team so every launch lifts Amazon too, understand TikTok Shop's place as a social-commerce channel, and keep each channel's role in the customer journey deliberate.
Team leadership. Lead our ecommerce operators with clear ownership, weekly operating rhythms, and scorecards, and bring in freelancers and contractors as output grows.
Reporting. Deliver a weekly scorecard and P&L review, and a monthly plan and forecast for the CEO.
Systems and compliance. Document a playbook for every working funnel, keep the store and ads compliant, and turn repeat work into AI-assisted workflows.
Brand. Protect and build what the brand stands for in every ad, page, and customer touchpoint.

How Success Is Measured

Profitable growth in Shopify revenue against the plan
Net profit margin of at least 15% on Shopify
Meta ROAS of at least 2.5
Email and SMS at 25% or more of Shopify revenue
30-day GPLTV to CAC above 3
A team and operating rhythm that run without daily founder involvement

Who You Are

You are a high ownership leader who thinks like a general manager, not just a marketer. You are energized by building systems, leading people, and owning outcomes.

You have 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social.
You have a proven track record growing brands beyond $20M in revenue.
You have owned a P&L and hit revenue and profit targets.
You understand the full D2C life cycle across Shopify, Amazon, and TikTok Shop, including the Amazon halo, and you have run or worked alongside social commerce, not Shopify alone.
You have built and led a team, and the people who worked for you will say so.
You are deeply fluent in Meta ads and high-velocity creative testing, including AI-assisted creative pipelines.
You are hands-on with Shopify, Klaviyo, and Postscript.
You understand bundles, upsells, and LTV, and you can write and review a landing page that converts.
You are comfortable leading a remote team with weekly cadences.
You use AI every day to get more done with less. That is a capability, not a particular tool, and it is a must-have here. You also work inside a CRM and documented SOPs, and you want to build how we use all three now and going forward.

Why You'll Love Working Here

You will have real ownership. Real trust. And real impact. Hadley Designs is a remote first company built on autonomy, creativity, and accountability. You will work closely with our CEO and a leadership team that moves fast and expects results.

Remote-first work environment
Paid time off and holidays
Access to learning resources and professional development
Free Hadley Designs products
Regular interaction with leadership, including the CEO
Stability from more than a decade as a family-founded, mission-driven brand

Our Hiring Process

Every candidate completes a Culture Index assessment and a case study before interviews. For this role, reference checks are done by phone.

Apply Today

If you are ready to own the growth of a brand families love, we would love to hear from you. Apply now to join Hadley Designs as our Director of Ecommerce.

P.S. If you don't hear from us within four weeks of your application, please consider that as our decision to move forward with other candidates, but we truly appreciate your interest in Hadley Designs.

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More about this job

Responsibilities

The Director of Ecommerce will manage the Shopify P&L, overseeing growth strategies, paid acquisition, and lifecycle marketing to scale the business. They will lead the ecommerce team and collaborate with Amazon and TikTok Shop teams to ensure cohesive brand growth across all channels.

Requirements

Candidates must have 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with a proven track record of managing P&L and hitting revenue targets. Proficiency in Meta ads, creative testing, and leading remote teams is essential, along with a hands-on approach to Shopify and marketing automation tools.

Skills

Ecommerce management
Shopify
P&L management
Paid acquisition
Meta ads
Creative testing
Conversion rate optimization
Lifecycle marketing
Email marketing
SMS marketing
Klaviyo
Postscript
Team leadership
Data analysis
Strategic planning
AI-assisted workflows

Benefits

Paid time off
Holidays
Learning resources
Professional development
Free products

Remote locations

Canada

Remote locations (standardized)

Canada

Visa sponsorship

Not detected in the job text

Keywords

Ecommerce
Shopify
DTC
P&L
Meta Ads
ROAS
CRO
Klaviyo
Postscript
Amazon
TikTok Shop
Lifecycle Marketing
Customer Acquisition
LTV
CAC
AI
Creative Testing
UGC
SOPs
CRM
Remote-first
General Manager
Digital Marketing
Revenue Growth
Profitability
Brand Strategy
Funnel Optimization
Data Analysis
Team Leadership
Educational Products

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