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Halifax Pride

Marketing & Communications Manager

Halifax, NS, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Nov 25, 2026
Working hours: 15 hours per week
Posting language: English
Posted: Oct 26, 2026

Original job description

Halifax Pride is seeking an experienced and organized Marketing & Communications Manager to coordinate and oversee marketing, advertising, and promotional initiatives for Canada Pride 2027.

Working closely with Halifax Pride's leadership, communications, design, programming, and partnerships teams, the successful candidate will be responsible for developing and coordinating a comprehensive marketing strategy that builds awareness, drives attendance, and promotes Canada Pride to local, regional, and national audiences.

The position will focus on marketing planning, campaign coordination, brand consistency, and ensuring that marketing initiatives are delivered effectively and on schedule. The successful candidate will provide direction and coordination to existing communications team members and external partners, rather than being responsible for all content creation or day-to-day social media management.

Key Responsibilities

Marketing Strategy & Coordination

Develop and coordinate the implementation of a comprehensive marketing and communications plan for Canada Pride 2027.
Oversee marketing initiatives promoting festival events, programming, ticket sales, and community engagement.
Develop and maintain marketing timelines, campaign schedules, and promotional priorities.
Identify opportunities to expand the festival's reach and engage audiences locally, regionally, and nationally.
Monitor marketing activities and campaign performance, identifying opportunities for improvement.

Advertising & Promotion

Plan and coordinate advertising campaigns across local, regional, and national markets.
Oversee digital, print, outdoor, and other advertising initiatives, including coordination with advertising vendors and media partners.
Manage advertising timelines and budgets in collaboration with Halifax Pride's leadership.
Identify opportunities for promotional partnerships, cross-promotion, and increased visibility.

Brand & Content Coordination

Serve as the primary liaison with Halifax Pride's design team, coordinating requests, timelines, and deliverables for marketing materials.
Review promotional materials and advertising content to ensure consistency with Canada Pride and Halifax Pride branding, messaging, and campaign objectives.
Coordinate with communications team members to ensure marketing materials and messaging are accurate, consistent, and distributed on schedule.
Support the planning and scheduling of social media campaigns in collaboration with Halifax Pride's existing communications team.
Maintain oversight of marketing deliverables across digital, print, and other promotional channels.

Team & Partner Coordination

Provide collaborative leadership and marketing direction to 2–3 communications team members from May through July, ensuring their work aligns with the festival's marketing and communications plan, brand standards, and promotional priorities.
Work alongside the Executive Director to establish priorities, review marketing materials, and ensure communications activities are coordinated and delivered on schedule.
Work with festival programming teams to ensure accurate and timely promotion of events, artists, and activities.
Collaborate with community organizations and event partners to incorporate community-led programming into the broader marketing plan.
Work with the partnerships team to coordinate sponsor recognition and marketing-related sponsorship commitments.
Liaise with external contractors, advertising vendors, and other partners involved in festival marketing

Decision-Making & Marketing Oversight

Serve as the primary point of contact for day-to-day marketing coordination, reducing the need for direct involvement from festival leadership in routine marketing activities.
Independently coordinate design requests, campaign timelines, and marketing deliverables within established plans and priorities.
Review and approve routine marketing materials for consistency with approved brand guidelines, messaging, and campaign objectives.
Provide direction and feedback to communications and design team members to ensure projects remain on schedule.
Identify issues requiring leadership input and escalate significant changes to campaign strategy, budgets, or public-facing messaging for approval.
Maintain regular communication with festival leadership regarding marketing progress, priorities, and outstanding decisions.

Festival Marketing & Communications

Coordinate the implementation of the festival marketing and communications schedule.
Oversee the delivery of planned marketing initiatives and promotional activities throughout the festival.
Support communications team members in coordinating social media coverage, content distribution, and event promotion.
Ensure marketing materials and public-facing promotional information remain accurate and consistent throughout the festival.
Respond to changing marketing and promotional needs in collaboration with festival leadership.

Qualifications & Experience

The ideal candidate will have:

Demonstrated experience in marketing, communications, advertising, or a related field.
Experience developing and coordinating multi-platform marketing campaigns.
Strong project management and organizational skills, with the ability to manage multiple projects, deadlines, and partners.
Experience working with graphic designers, communications teams, advertising vendors, and external partners.
Understanding of digital marketing, social media strategy, and advertising campaign management.
Strong written communication skills and attention to detail.
Ability to work independently, exercise sound judgment, and make decisions within established organizational guidelines.
Familiarity with 2SLGBTQIA+ communities and a demonstrated commitment to equity, diversity, inclusion, and accessibility.

Experience in festival marketing, event promotion, nonprofit organizations, or large-scale public events is considered an asset.

Contract Details

This is a contract position with a total fee ranging from $25,000 to $30,000 (plus HST, if applicable) for the duration of the agreement, commensurate with experience and qualifications.

The workload will increase as the festival approaches:

November 2026 - May 2027: Approximately 10 hours or fewer per week, focused on planning, coordination, and ongoing marketing initiatives.
June - Early July 2027: Approximately 15 hours per week as marketing and promotional activities increase.
July 15-25, 2027: Full-time availability required throughout the Canada Pride festival, including evenings and weekends as needed.

The position offers flexibility to work remotely, with required in-person meetings and commitments in Halifax throughout the contract. The successful candidate must be available to work in person in Halifax during the festival.

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More about this job

Responsibilities

Develop and coordinate Canada Pride 2027’s marketing and communications plan, including advertising campaigns, promotional schedules, brand consistency, and campaign performance. Provide direction to communications team members and coordinate with leadership, designers, programming teams, sponsors, vendors, and community partners to deliver festival marketing on schedule.

Requirements

Candidates should have demonstrated experience in marketing, communications, advertising, or a related field, including coordinating multi-platform campaigns and working with designers, communications teams, vendors, and external partners. Strong project management, organization, written communication, digital marketing knowledge, independent judgment, and familiarity with 2SLGBTQIA+ communities and commitment to equity, diversity, inclusion, and accessibility are expected.

Skills

Marketing Strategy
Campaign Coordination
Project Management
Advertising
Marketing Planning
Brand Management
Digital Marketing
Social Media Strategy
Budget Management
Team Leadership
Partner Coordination
Written Communication
Event Promotion
Campaign Performance Monitoring
Equity, Diversity, Inclusion, And Accessibility

Visa sponsorship

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Keywords

Marketing Strategy
Marketing Communications
Advertising Campaigns
Campaign Coordination
Digital Marketing
Social Media Strategy
Print Advertising
Outdoor Advertising
Brand Consistency
Campaign Scheduling
Marketing Timelines
Budget Management
Campaign Performance
Promotional Partnerships
Cross-Promotion
Graphic Design Coordination
Content Coordination
Event Promotion
Festival Marketing
Community Engagement
Sponsor Recognition
Project Management
2SLGBTQIA+ Communities
Equity, Diversity, Inclusion, And Accessibility

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