Head of Marketing

Hartmann Young is working with an established Canadian digital health and consumer technology business focused on improving how individuals access and engage with essential services.

The company has developed a technology-enabled platform serving a growing consumer market. As the business continues to expand, it is looking to strengthen its marketing capabilities, accelerate customer acquisition and drive sustainable commercial growth.

The opportunity

They are seeking an experienced Head of Marketing to lead the company's marketing strategy and execution, with responsibility for driving customer acquisition, brand development, engagement and retention.

The successful candidate will work closely with the executive leadership team, taking ownership of marketing performance while building the processes, capabilities and team required to support continued growth.

The role

• Own and execute the company's marketing strategy across brand, performance, digital and product marketing
• Lead customer acquisition initiatives across paid search, paid social, SEO, email and other digital channels
• Optimise customer acquisition costs (CAC), conversion rates, customer lifetime value (LTV) and marketing ROI
• Develop customer retention, engagement and lifecycle marketing strategies
• Lead brand positioning, messaging and integrated marketing campaigns
• Develop go-to-market strategies for new products and services
• Build, manage and develop a high-performing marketing team
• Work closely with product, engineering and executive leadership to identify and execute growth opportunities
• Establish marketing KPIs, reporting frameworks and data-driven performance measurement

The ideal profile

• 10+ years of marketing experience, including at least 3 years in a senior leadership position
• Proven track record of scaling DTC, e-commerce, subscription or consumer-focused businesses
• Strong performance marketing experience with demonstrable results in customer acquisition, CAC reduction and conversion optimisation
• Experience developing brand strategy, product marketing and customer lifecycle initiatives
• Strong understanding of the Canadian consumer market and digital acquisition landscape
• Experience building and leading marketing teams
• Commercially minded, analytical and comfortable working closely with founders and senior leadership
• Experience within digital health, consumer healthcare or other regulated industries would be particularly valuable
• Comfortable operating strategically while remaining hands-on with marketing execution
• Based within commuting distance of Greater Vancouver, with availability to work in the office twice per week