Director, Content Strategy

About the Role

Havas CX is seeking a Director of Content Strategy to lead content strategy in Canada.

This is a senior, hands-on leadership role for a content systems expert. You'll define how content is structured, modeled, governed and operationalized so that experiences can deliver personalized, dynamic and reusable content at enterprise scale. That includes content that travels across channels, shows up in search and AI-driven experiences, and adapts to changing customer journeys.

You'll lead content strategy on complex digital transformation programs. You'll also partner with the Head of Content Strategy, North America to grow the practice in Canada and integrate content strategy across strategy, experience design, SEO/AEO, data and technology. This role has a dotted-line reporting relationship to the Head of Content Strategy, North America.

This is not a copywriting role.

What You'll Do

Practice Development

• Partner with the Head of Content Strategy, North America to grow the content strategy practice in Canada
• Apply and help evolve North America content strategy methods, standards and deliverables
• Partner with project leadership to scope, estimate and sequence content strategy within SOWs and project plans
• Partner with project management to staff, plan and manage content strategy work
• Educate and enable experience design, experience strategy and SEO/AEO teams on how and when to integrate content strategy
• Review scopes for content strategy requirements before they go to clients
• Mentor content strategists as the team grows

Content Systems & Architecture

• Lead the definition of enterprise content models, content types, attributes and relationships
• Design taxonomy, metadata and tagging frameworks that support classification, assembly and reuse
• Define modular, structured content approaches for headless and hybrid CMS environments (AEM and similar)
• Define content requirements for personalization, dynamic content and next best action experiences
• Partner with design system teams on content patterns, component-level content requirements and authoring guidelines
• Partner with technology teams to translate content models into platform requirements

Content Strategy & Experience

• Lead content strategy aligned to user needs, business goals and customer journeys
• Develop messaging frameworks, content priorities and content-to-journey mapping
• Partner with experience design on information architecture, navigation and page structure
• Lead content audits, inventories, rationalization and gap analyses
• Define content migration approaches and mapping

Search, AEO & AI Discoverability

• Partner with SEO/AEO specialists to ensure content is structured for findability, answer extractability and AI visibility
• Translate SEO/AEO requirements into content models, metadata and structured content approaches

Content Operations & Governance

• Define future-state content operating models, including roles, decision rights, workflow and lifecycle
• Design governance models that sustain modular and reusable content at scale, including regulated content review
• Identify opportunities to improve consistency, efficiency and scale across content operations

Client Leadership

• Serve as the senior content strategy lead on client engagements
• Facilitate workshops and present recommendations to senior client stakeholders
• Communicate the role and value of content systems clearly to cross-functional teams and clients

What You Bring

• 10–15+ years in content strategy, content design or digital experience strategy, including senior leadership of content strategy workstreams
• Demonstrated expertise in content modeling, structured content and taxonomy for enterprise digital ecosystems
• Hands-on experience with headless or hybrid CMS platforms (AEM strongly preferred), including content fragments, reusable components and authoring models
• Experience defining content requirements for personalization, dynamic content or next best action
• Working knowledge of SEO, AEO and GEO, and how content structure supports search and AI-driven discovery
• Experience designing content operations, governance and lifecycle models
• Experience scoping and estimating content strategy work within agency or consulting environments
• Experience leading or mentoring content strategy teams
• Experience in regulated industries (e.g., financial services) a strong plus
• Strong communication skills and the ability to explain content systems to non-content audiences

Leveling & Scope

Director, Content Strategy

• Leads content strategy across multiple engagements in Canada
• Partners with the Head of Content Strategy, North America on practice standards, methods and growth
• Defines content strategy scope, sequencing and staffing with project leadership
• Acts as the senior content strategy lead with clients and internal teams in Canada
• Builds content strategy capability across disciplines

About Havas CX

Havas CX is the customer experience arm of the Havas Group. We bring together strategy, design, content, data and technology to create connected, human-centered digital experiences.

We believe content is not just what brands say. It's how experiences work.

Why Join Us

• Help grow the content strategy practice in Canada
• Work on high-impact, enterprise-level transformation programs
• Shape how content systems enable personalization, reuse and AI-driven discovery
• Collaborate with cross-disciplinary teams across strategy, design, data and technology
• Join a culture that values clarity, curiosity and practical thinking

Additional Information

This role represents an active vacancy at Havas. You will be joining a collaborative, growth-oriented environment where ideas are encouraged and career development is supported. The base salary range for this position is CAD $140,000 to $170,000, with final compensation determined based on factors such as work location, skills, experience, and background.

Havas uses artificial intelligence-enabled tools to support certain aspects of the recruitment process. All hiring decisions are made by our recruiting and hiring teams.