Media Planner, Strategic Planning

Havas Media Canada is looking for a Media Planner, Strategic Planning, to join our Vancouver team. As a Media Planner, you'll play a key role in developing media strategies and plans that drive business results for a diverse portfolio of clients. Working closely with senior members of the Strategic Planning team, you'll transform audience insights, data, and business objectives into integrated media recommendations that connect brands with people in meaningful ways.

We're looking for someone who is naturally curious, analytically minded, and eager to learn. You thrive in a collaborative environment, enjoy solving business challenges, and can balance strategic thinking with strong attention to detail and execution.

At Havas Media, we believe media should do more than deliver impressions. We build meaningful connections between brands and audiences by understanding the moments, content, and environments that matter most. Powered by our proprietary Converged.AI platform, we turn consumer intelligence into actionable strategy, measurable outcomes, and business growth for our clients.

What You'll Do

Media Strategy & Planning

• Partner with Strategic Planning leaders to develop integrated communication and media strategies across your client portfolio.
• Leverage audience research, media tools, platform insights, and market intelligence to uncover actionable opportunities.
• Develop media recommendations backed by strong strategic rationale and clear storytelling.
• Build and own media plans, blocking charts, and campaign recommendations across channels.
• Participate in client presentations and planning discussions with confidence and clarity.

Tactical Planning & Activation Oversight

• Translate business objectives into channel strategies across TV, streaming video, social, search, programmatic, digital, audio, OOH, and emerging platforms.
• Recommend audiences, targeting approaches, placements, budgets, and creative opportunities.
• Build a strong understanding of how channels work together across the consumer journey.
• Stay informed on new platform capabilities, media trends, and emerging opportunities.

Reporting, Insights & Optimization

• Analyze performance & identify meaningful insights, recommendations, and optimization opportunities.
• Partner with Activation teams to translate performance data into client-ready reporting & actionable next steps.
• Work with media partners and vendors to validate, challenge, and improve campaign reporting and results.

Financial Support & Quality Assurance

• Ensure plans, budgets, estimates, and campaign details are accurate and aligned with client objectives.
• Support media budget tracking, reconciliations, and financial management processes.
• Assist with resolving billing discrepancies alongside vendor and finance partners.
• Maintain high standards of accuracy and quality control throughout the planning process.

Collaboration & Partnership

• Collaborate closely with Client Experience, Strategic Planning, and Activation teams to ensure seamless campaign execution.
• Clearly communicate the why behind recommendations to both internal and external stakeholders.
• Build productive relationships with media partners and vendors, including supporting RFP processes and negotiations.

What We're Looking For

• 3+ years of media planning experience across multiple channels, with strong experience in digital media planning.
• Experience working with platforms such as Meta Ads Manager, Google Ads, GA4, DV360, TikTok, Pinterest, Reddit, or comparable media platforms.
• Knowledge of audience targeting, measurement, attribution, optimization, and media performance evaluation.
• Understanding of media tracking, tagging, reporting dashboards, and campaign analytics.
• Experience using media research and planning tools.
• Strong analytical skills with the ability to turn data into actionable recommendations.
• Excellent written, verbal, and presentation skills.
• Proficiency in PowerPoint and Excel; experience with Asana, Prisma/Mediaocean is an asset.
• Strong organizational skills with the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
• A proactive, team-first mindset and a commitment to delivering high-quality work.

What Success Looks Like

You'll become a trusted planning partner who connects strategy to execution. You build thoughtful, insight-driven media plans that align with client objectives, stay on budget, and deliver measurable results. Over time, you'll identify opportunities to optimize performance, contribute stronger strategic thinking, and play an increasingly important role in driving client growth and business outcomes.