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Added 1 day ago
OC
Senior Strategic Planner
Ogilvy Canada
Toronto, ON
- Full-time
…agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more…
Added 1 day ago
Senior Strategic Planner
Ogilvy
Toronto, ON
…agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more…
Added 1 day ago
Senior Strategic Planner
Ogilvy Health Canada
Toronto, ON
Digital & Analytics Toolsets: Hands-on experience with professional analytics platforms (e.g., Google Analytics/Adobe Analytics, custom dashboards, e-commerce) and social media analytic…
Added 1 day ago
GZ
Content Strategist
Gestion Zagora
Westmount, QC
- Full-time
Develop and implement a comprehensive content strategy across social media, the company website, blog, email, and other digital channels.
Added 1 day ago
P
Assistant, Media
PHD
Toronto, ON
- Full-time
The role of an Assistant Media Planner (Digital) is to support the team with the preparation of holistic digital media plans, recommendations, and analysis.
Added 1 day ago
AG
Assistant, Media
Adelphi Group
Toronto, ON
- Full-time
The role of an Assistant Media Planner (Digital) is to support the team with the preparation of holistic digital media plans, recommendations, and analysis.
Added 2 days ago
AW
Winery Chef
Arterra Wines Canada
Okanagan Falls, BC · Hawthorne Office
- Full-time
…front lines during our busy times and who is also a diligent planner, able to juggle many responsibilities with a diverse and enthusiastic…
Added 2 days ago
LE
Price, Promotion & Trade Analyst
LG Electronics Canada
Toronto, ON · North York, ON
- Full-time
…appliances, including kitchen, laundry and lifestyle solutions, media entertainment products including televisions, sound bars, projectors, computer monitors and laptops, to cutting-edge…
Added 2 days ago
TH
Search Engine Optimization Analyst (6 month contract)
The Home Depot Canada
Toronto, ON
- Full-time
The SEO Analyst role supports the overall vision for digital marketing for The Home Depot Canada by attracting quality organic search traffic to our website for lead generation, engagement…
Added 2 days ago
TH
Opt. rech.
The Home Depot Canada
Toronto, ON
- Full-time
The SEO Analyst role supports the overall vision for digital marketing for The Home Depot Canada by attracting quality organic search traffic to our website for lead generation, engagement…
Added 2 days ago
TH
Search Engine Optimization Analyst (6 month contract)
The Home Depot
Canada
- Full-time
The SEO Analyst role supports the overall vision for digital marketing for The Home Depot Canada by attracting quality organic search traffic to our website for lead generation, engagement…
Added 2 days ago
TT
Media Planner
the turn lab
Toronto, ON
- Full-time
The Media Planner is responsible for strategizing, planning, and executing paid media campaigns for our clients. As a media planner, you are expected to understand your clients’ line of…
Added 3 days ago
T
Account Manager / Sales Planner
Taiv
Winnipeg, MB
- Full-time
We are looking for an Account Manager/Sales Planner to join our growing team!
Added 3 days ago
MR
Assistant Professor of Accounting
Mount Royal University
Calgary, AB
- Part-time
…Bachelor of Communication Studies with majors in Journalism and Digital Media, Broadcast Media Studies, Information Design, and Public Relations. In addition to the degrees and majors…
Added 4 days ago
AC
Manager, Omnichannel Media Planning
AIP Connect
Toronto, ON · Greater Toronto Area, Canada
- $90,000 to $95,000 CAD / year
- Full-time
Our client is seeking an experienced Media Planner who combines strategic thinking, analytical rigour and confident client communication with hands-on delivery discipline. You will…
Added 4 days ago
M
Media Planner
Mekanism
Toronto, ON
- Full-time
We are currently on the lookout for a Media Planner with 2+ years media experience to work across two of our fully integrated accounts. This is an exciting opportunity to join a highly…
Added 4 days ago
R
Producer, CBC London, English Services, (On-Site)
Radio-Canada
London, ON
- Full-time
…people who have been traditionally underrepresented in the…
Added 4 days ago
Senior Media Planner
WPP Media
Toronto, ON
Minimum 3+ years of related experience, Digital Planner/Buyer, and in media, investment or strategy teams within an established media agency
Added 4 days ago
HM
Performance Planning Director
Havas Media Network
Toronto, ON
- $105,000 to $135,000 CAD / year
- Full-time
The ideal candidate is a confident, self-sufficient planner that sees beyond platform execution. They understand the full campaign lifecycle and how upper- and lower-funnel media work…
Added 4 days ago
TK
Supervisor, Media Strategy
The Kitchen North America
Toronto, ON
- Full-time
Minimum 3–4 years working at a media agency, in a senior media planner or digital strategy role.
Added 4 days ago
Supervisor, Media Strategy
SALT XC
Toronto, ON
Minimum 3–4 years working at a media agency, in a senior media planner or digital strategy role.
Added 4 days ago
C
Producer, CBC London, English Services, (On-Site)
CBC/Radio-Canada
London, ON
- Full-time
…people who have been traditionally underrepresented in the…
Added 5 days ago
RB
Financial Planner Investment and Retirement Planning Assistant
Royal Bank of Canada
AB · STRATHCONA COUNTY, Alberta
- Full-time
Experience with emerging communications and technology (i.e., web based meetings, social media, digital banking, and mobile applications)
Added 5 days ago
R
Financial Planner Investment and Retirement Planning Assistant
RBC
AB
- Full-time
Experience with emerging communications and technology (i.e., web based meetings, social media, digital banking, and mobile applications)
Added 5 days ago
BG
Marketing Specialist - Used Equipment
Brandt Group of Companies
Regina, SK
- Full-time
Provide information to others in Digital Marketing to create used equipment email campaigns and to promote units on social media and online platforms such as Google.

Havas Media Network

Performance Planning Director

Toronto, ON, Canada

$105,000 to $135,000 CAD / year · Full-time

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Job details

Pay: $105,000 to $135,000 CAD / year
Job type: Full-time
Apply by: Nov 19, 2026
Posting language: English
Posted: Oct 20, 2026

Original job description

Role Overview

We’re looking for a Performance Planning Director that can bridge the gap between strategy and activation, combining deep platform knowledge with strong tactical planning expertise. The role turns business and media objectives into clear, actionable performance plans, grounded in an understanding of how campaigns are activated, optimized, measured, and evolved in-market.

The ideal candidate is a confident, self-sufficient planner that sees beyond platform execution. They understand the full campaign lifecycle and how upper- and lower-funnel media work together to drive business outcomes. They are naturally curious about what drives performance, bringing together audience, channel, budget, bidding, creative, measurement, and optimization considerations to develop smarter tactical recommendations.

What You’ll Do

Tactical Planning

Translate media strategies and business objectives into clear, actionable performance plans across paid social, programmatic, search, and other digital channels.
Develop channel and platform recommendations across audience, budget, bidding, targeting, placements, creative, and optimization tactics.
Identify opportunities to improve campaign efficiency and performance through thoughtful tactical planning.
Build full-funnel campaign approaches that balance short-term performance objectives with longer-term brand, customer, and business outcomes.
Build connected, full-funnel approaches that define the role of upper- and lower-funnel media and how they work together against shared business objectives.
Translate broader brand and customer objectives into performance strategies, ensuring lower-funnel activity builds on the audiences, signals, and momentum created by upper-funnel investment.
Stay curious about new platform capabilities, betas, formats, audience solutions, and emerging performance tactics.
Demonstrate strong working knowledge of relevant advertising platforms and their tactical capabilities.
Manage planned budgets, roll over and communicate changes based on performance requirements.

Performance Analysis & Optimization

Turn performance data into clear insights and actionable recommendations.
Make clear recommendations to test and refine targeting, budget allocation, creative, and platform tactics.
Evaluate performance within the context of the broader media plan, considering how upper-funnel activity may influence lower-funnel outcomes and optimization decisions.
Connect platform metrics to broader campaign and business KPIs, helping teams understand how activity across the funnel contributes to overall performance.
Understand the relationship between platform-level performance and broader campaign/business outcomes.

Collaboration & Communication

As a part of the Activation team, partner closely with Strategic Planning and Client Experience teams to ensure tactical plans align with the overall media strategy.
Clearly articulate the rationale behind tactical recommendations and campaign decisions.
Bring a proactive, solutions-oriented mindset to campaign challenges.
Share platform knowledge and best practices with the broader Activation team.

What We’re Looking For

Strong end-to-end knowledge of performance media platforms across Paid Search, Social, Programmatic and other digital channels, with hands-on experience across key platforms.
A solid understanding of platform capabilities - audiences, budgets, placements, creative, measurement, and optimization - work together.
A strong passion for tactical planning and curiosity about how campaigns can be built and optimized to perform better.
Strong analytical skills and the ability to move beyond reporting numbers to identify meaningful actions.
Highly organized, detail-oriented, and comfortable managing multiple campaigns and priorities.
Strong communication skills, with the ability to explain technical and tactical concepts clearly to both internal and client-facing audiences.
Strong storytelling skills, with the ability to connect upper- and lower-funnel media, clearly articulating how each contributes to performance and broader business outcomes.
Proactive and self-sufficient, with the ability to identify opportunities, solve problems and confidently manage multiple priorities with limited direction.

What Success Looks Like

Success in this role means being a trusted bridge between client strategy and tactical execution, connecting upper- and lower-funnel objectives into a cohesive media approach and clearly articulating the role of each channel, the rationale behind recommendations, and the outcomes we expect to drive.

You bring a strong understanding of media platforms and a strategic mindset that goes beyond building plans. You proactively challenge assumptions, identify opportunities, and continuously refine the media approach, understanding how investment across the funnel works together, to ensure every investment is purposeful, connected to client objectives, and positioned to deliver measurable results.

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More about this job

Responsibilities

Translate business and media objectives into tactical, full-funnel performance plans across paid search, social, programmatic, and other digital channels. Analyze campaign results, recommend optimizations, manage budgets, and collaborate with strategy and client teams to connect media activity to business outcomes.

Requirements

Candidates should have strong end-to-end knowledge of performance media platforms and their capabilities, along with analytical skills to turn data into actionable recommendations. They should be organized, proactive communicators who can explain tactical decisions and connect upper- and lower-funnel media to broader business outcomes.

Skills

Performance Media Planning
Paid Search
Paid Social
Programmatic Advertising
Full-Funnel Media Strategy
Audience Targeting
Budget Allocation
Bidding Strategy
Creative Optimization
Campaign Measurement
Performance Analysis
Campaign Optimization
Data-Driven Recommendations
Strategic Communication
Cross-Functional Collaboration
Campaign Management

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Keywords

Performance Planning
Performance Media
Paid Search
Paid Social
Programmatic Advertising
Digital Channels
Media Strategy
Tactical Planning
Full-Funnel Campaigns
Audience Solutions
Budget Allocation
Bidding
Targeting
Placements
Creative
Campaign Measurement
Optimization
Platform Capabilities
Performance Data
Campaign KPIs
Business Outcomes
Upper-Funnel Media
Lower-Funnel Media
Testing
Activation
Strategic Planning
Client Experience
Advertising Services

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