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Added 13 mins ago
TH
Coordinator, Community Engagement
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Mississauga, ON
- Full-time
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Added 13 mins ago
KU
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Added 13 mins ago
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Added 13 mins ago
Business Systems Analyst ITS & HR (2026-MP-24)
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Windsor, ON
Basic Knowledge and experience in client-server technology, object-oriented design, directory services, database systems, application development tools, application administration /…
Added 13 mins ago
IF
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Added 28 mins ago
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- Temporary
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Added 28 mins ago
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Oracle, SQL Server, Snowflake, or other enterprise database platforms
Added 28 mins ago
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Added 43 mins ago
People Advisor
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Added 43 mins ago
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Hamilton, ON
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Added 43 mins ago
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Added 43 mins ago
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Python Developer with Java exp
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Mississauga, ON
- $125,000 to $135,000 CAD / year
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Added 43 mins ago
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Added 1 hour ago
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Added 1 hour ago
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Added 1 hour ago
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Hawkeye | A Publicis Groupe Company

CRM Strategist

Toronto, ON, Canada

$70,000 to $80,000 CAD / year · Full-time

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Job details

Pay: $70,000 to $80,000 CAD / year
Job type: Full-time
Experience: 5+ years of experience in advertising/marketing with some experience on CRM and retail e-commerce
Posting language: English
Posted: Sep 29, 2026

Original job description

We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available.

We're subject matter experts in three key areas:

Strategy & Insights

Strategic visioning and planning
Positioning, branding and messaging strategy
Acquisition, retention and loyalty strategy
Copy testing, benchmarking and brand tracking
Customer journeys and experience mapping

Creativity & Content

Insight-based creative briefs
Full, multi-channel campaign development
Integrated content development
CRM and targeted communications
Social media and community activation and management

Data Intelligence

Customer, competitive and market insights
Primary, secondary, quantitative, qualitative and ethnographic research
Database segmentation and cluster analysis
Digital technology and marketing strategy
Online customer experience / mapping and information architecture

Overview

We are an agency filled with people that are Committed, Creative, Curious and Collaborative!

We are seeking a strategist: someone who is both creative and analytical, with a passion for digital media, marketing, retail e-commerce and CRM. You should understand the business needs of our clients and their customers, the creative ways we tell their stories, and how to connect it all via smart and innovative digital thinking.

You should be equally comfortable building a plan and presentation, as you would be dissecting metrics and defining benchmarks.

And you should feel at ease with clients, creatives, account people, producers, developers, and everyone in between.

We want someone who is inspired when presented with a challenge, and confident in sharing their ideas and opinions. You should be that person who is one step ahead of digital and social trends, and an early adopter of new platforms. Someone who loves great content, is immersed in popular culture, and is both personally and professionally curious about new industries, topics and ideas. You are inspired to make a difference, motivated to do good work, and always ready to roll up your sleeves to help produce work for our clients.

Ways of Working

This role is expected to operate with a high degree of independence. The CRM Strategist should independently resolve routine executional and program-management decisions while escalating decisions that materially affect CRM strategy, prioritization, customer experience or business outcomes.

The individual should be comfortable receiving strategic direction and desired outcomes from CRM leadership and determining how to move the work forward across the appropriate teams, processes and dependencies.

Responsibilities

Own day-to-day management of assigned CRM initiatives, translating strategic direction into clear execution plans and independently driving work through completion.
Manage existing CRM journeys and campaigns, including ongoing maintenance, performance reviews, and optimization opportunities.
Support implementation of new CRM strategies, journeys and capabilities, coordinating requirements, creative, audience setup, QA, launch readiness and post-launch follow-through.
Execute against the CRM experimentation and optimization roadmap, coordinating test setup, creative and copy requirements, execution, measurement and recommended next steps.
Manage creative and content development across CRM channels, including developing creative briefs, coordinating copy changes, identifying assets and partnering with Creative teams.
Partner cross-functionally with Product, Engineering, CRM Operations, Analytics and Creative teams to translate CRM business needs into clear requirements and drive work through completion.
Develop and maintain BRDs, business requirements, journey documentation and other source-of-truth materials for assigned CRM initiatives and capabilities.
Coordinate analytics requests and dependencies, including submitting requests, managing follow-ups and translating results into actionable recommendations.
Manage campaign and partner intake, assessing requirements, coordinating dependencies and managing requests against established CRM priorities and capacity.
Monitor campaign and channel health, including email deliverability and key CRM performance metrics; proactively identify issues, trends and optimization opportunities.
Own operational working sessions for assigned initiatives, documenting decisions, actions, dependencies and follow-ups and ensuring workstreams continue progressing.
Prepare project and performance updates for CRM leadership, clearly communicating progress, risks, dependencies, decisions required and recommended next steps.
Independently manage workload and capacity across assigned priorities, proactively identifying competing priorities and escalating tradeoffs when necessary.
Serve as a CRM subject-matter expert and contribute recommendations based on marketing best practices, campaign performance and emerging CRM capabilities.
Become familiar with -- and support -- client’s company culture, policies, procedures, mission, values and standards

Qualifications

5+ years of experience in advertising/marketing with some experience on CRM and retail e-commerce
Strong written and verbal communication skills, including experience communicating recommendations, risks and progress to senior stakeholders.
Strong project and program management skills, with demonstrated ability to independently manage multiple concurrent workstreams.
Experience partnering cross-functionally with Analytics, Product, Engineering, Operations and Creative teams.
Experience in a client-facing role developing strategy and guiding implementation of marketing lifecycle campaigns
Strong understanding of customer lifecycle marketing, segmentation, targeting, experimentation and campaign measurement.
Familiar with marketing automation platforms an asset (e.g., Salesforce Marketing Cloud, Adobe, Oracle Marketing Cloud, Eloqua, Marketo, Braze etc.)

Additional information

Salary

Transparency matters to us. The salary range for this position is CAD $70,000 - CAD $80,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.

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More about this job

Responsibilities

Manage CRM campaigns and customer journeys from planning through launch, maintenance, measurement, and optimization, coordinating creative, audience setup, testing, analytics, and operational dependencies. Maintain initiative documentation, monitor channel health and performance, manage priorities and workstreams, and communicate progress, risks, and recommendations to CRM leadership.

Requirements

Requires at least five years of advertising or marketing experience, including some CRM and retail e-commerce experience, plus client-facing experience guiding lifecycle campaign strategy and implementation. Candidates should have strong project management and communication skills, understand segmentation, targeting, experimentation, and measurement, and be able to collaborate across analytics, product, engineering, operations, and creative teams; marketing automation platform familiarity is an asset.

Skills

Lifecycle Marketing
Campaign Management
Project Management
Program Management
Customer Segmentation
Targeting
Experimentation
Campaign Measurement
Marketing Automation
Creative Brief Development
Content Development
Cross-Functional Collaboration
Email Deliverability Monitoring
Performance Optimization

Visa sponsorship

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Keywords

Customer Lifecycle Marketing
Retail E-Commerce
Marketing Automation
Salesforce Marketing Cloud
Adobe
Oracle Marketing Cloud
Eloqua
Marketo
Braze
Customer Journeys
Campaign Development
Customer Segmentation
Targeting
Experimentation
Campaign Measurement
Email Deliverability
Creative Briefs
Content Development
Journey Documentation
Analytics
Customer Experience Mapping
Database Segmentation
Performance Optimization
Project Management
Program Management
Cross-Functional Collaboration
Digital Marketing
CRM Strategy

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