Head of Marketing
- Canada
Full-time
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Job details
- Job type
- Full-time
- Experience
- 10+ years of experience in marketing operations or analytics within B2B or enterprise software environments
- Posting language
- English
- Posted
Original job description
This employer is seeking a strategic leader to oversee marketing operations, data analytics, and performance measurement for a growing technology company. The role involves managing the marketing tech stack, defining attribution models, and partnering closely with revenue and finance teams to drive pipeline growth.
The Role
- Lead and manage the marketing operations, automation, and analytics functions while scaling the team and technology stack
- Own end-to-end attribution methodology, measurement, and reporting of marketing's pipeline contribution to executive leadership
- Oversee core marketing systems, data hygiene, lead lifecycle management, and account-based marketing infrastructure
- Manage the marketing technology budget, capacity modeling, and planning processes in alignment with sales and finance objectives
What You'll Need
- 10+ years of experience in marketing operations or analytics within B2B or enterprise software environments
- Proven track record of managing teams, marketing tech stacks, and multi-touch attribution models
- Hands-on expertise configuring and managing enterprise automation platforms and CRM systems like Marketo and Salesforce
- Proficiency in SQL and business intelligence tools for data validation and executive reporting
What's On Offer
- Competitive salary
- Comprehensive health and dental benefits, including mental health support
- Generous paid time off and retirement savings plan matching
- Professional development stipends and flexible work arrangements
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More about this job
Responsibilities
Lead the marketing operations, automation, and analytics functions, scaling the team and technology stack while overseeing marketing systems, data quality, lead lifecycle management, and account-based marketing infrastructure. Own attribution, measurement, and executive reporting of marketing’s pipeline contribution, and manage technology budgets and planning in partnership with sales, revenue, and finance teams.
Requirements
Requires 10 or more years of marketing operations or analytics experience in B2B or enterprise software, with a proven record of managing teams, marketing technology stacks, and multi-touch attribution models. Candidates need hands-on experience with Marketo and Salesforce, plus proficiency in SQL and business intelligence tools for data validation and executive reporting.
Skills
- Marketing Operations
- Marketing Analytics
- Team Management
- Marketing Technology Stack Management
- Marketing Automation
- Multi-Touch Attribution
- Performance Measurement
- Data Hygiene
- Lead Lifecycle Management
- Account-Based Marketing
- Budget Management
- Capacity Modeling
- SQL
- Business Intelligence
- Marketo
- Salesforce
Benefits
- Health Benefits
- Dental Benefits
- Mental Health Support
- Paid Time Off
- Retirement Savings Plan Matching
- Professional Development Stipends
- Flexible Work Arrangements
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Data & Analytics
- Technology
Keywords
- Marketing Operations
- Marketing Automation
- Marketing Analytics
- Marketing Technology Stack
- Attribution Methodology
- Multi-Touch Attribution
- Pipeline Growth
- Performance Measurement
- Executive Reporting
- Data Hygiene
- Lead Lifecycle Management
- Account-Based Marketing
- Marketing Technology Budget
- Capacity Modeling
- B2B
- Enterprise Software
- Marketo
- Salesforce
- SQL
- Business Intelligence
- Data Validation
- Revenue Operations
- Finance Partnership