Head of Marketing
- Canada
Full-time
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Job details
- Job type
- Full-time
- Experience
- 10+ years of experience in marketing operations or analytics within B2B or enterprise software environments
- Posting language
- English
- Posted
Original job description
This employer is seeking a strategic leader to oversee marketing operations, data analytics, and performance measurement for a growing technology company. The role involves managing the marketing tech stack, defining attribution models, and partnering closely with revenue and finance teams to drive pipeline growth.
The Role
- Lead and manage the marketing operations, automation, and analytics functions while scaling the team and technology stack
- Own end-to-end attribution methodology, measurement, and reporting of marketing's pipeline contribution to executive leadership
- Oversee core marketing systems, data hygiene, lead lifecycle management, and account-based marketing infrastructure
- Manage the marketing technology budget, capacity modeling, and planning processes in alignment with sales and finance objectives
What You'll Need
- 10+ years of experience in marketing operations or analytics within B2B or enterprise software environments
- Proven track record of managing teams, marketing tech stacks, and multi-touch attribution models
- Hands-on expertise configuring and managing enterprise automation platforms and CRM systems like Marketo and Salesforce
- Proficiency in SQL and business intelligence tools for data validation and executive reporting
What's On Offer
- Competitive salary
- Comprehensive health and dental benefits, including mental health support
- Generous paid time off and retirement savings plan matching
- Professional development stipends and flexible work arrangements
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More about this job
Responsibilities
Lead and scale marketing operations, automation, and analytics, including the marketing technology stack, systems, data quality, and account-based marketing infrastructure. Own attribution and executive reporting on marketing's pipeline contribution, while managing budgets and planning in partnership with revenue, sales, and finance teams.
Requirements
Requires 10+ years of marketing operations or analytics experience in B2B or enterprise software, with a proven record managing teams, marketing technology stacks, and multi-touch attribution models. Candidates need hands-on experience with Marketo and Salesforce, plus proficiency in SQL and business intelligence tools for data validation and executive reporting.
Skills
- Marketing Operations
- Marketing Analytics
- Marketing Automation
- Team Management
- Marketing Technology Stack Management
- Multi-Touch Attribution
- Marketing Performance Measurement
- Pipeline Reporting
- Data Hygiene
- Lead Lifecycle Management
- Account-Based Marketing
- Budget Management
- Capacity Modeling
- Marketo
- Salesforce
- SQL
Benefits
- Health Benefits
- Dental Benefits
- Mental Health Support
- Paid Time Off
- Retirement Savings Plan Matching
- Professional Development Stipends
- Flexible Work Arrangements
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Data & Analytics
- Technology
Keywords
- Marketing Operations
- Marketing Automation
- Marketing Analytics
- Marketing Technology Stack
- Attribution Methodology
- Multi-Touch Attribution
- Pipeline Growth
- Pipeline Contribution
- Marketing Systems
- Data Hygiene
- Lead Lifecycle Management
- Account-Based Marketing
- Marketing Technology Budget
- Capacity Modeling
- Planning Processes
- Revenue Teams
- Finance Teams
- B2B
- Enterprise Software
- Marketo
- Salesforce
- SQL
- Business Intelligence
- Data Validation
- Executive Reporting