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Added 11 mins ago
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Senior Manager, Global Retail Talent Development
ARC'TERYX
North Vancouver, BC
- Full-time
You will lead a team of retail learning professionals and work closely with the Senior Director, Global Functional Development to shape the broader retail learning strategy and bring it to…
Added 11 mins ago
LC
Sr Process Specialist/Engineer
LNG Canada
Calgary, AB
- Full-time
This is your chance to shape history - working with a diverse team of experienced professionals and mentors in an environment that challenges and supports you.
Added 25 mins ago
R
Software Developer
Raise
Calgary, AB
- Full-time
Raise is currently hiring a Software Developer on behalf of our client. They’re expanding their team to meet growing needs, making this a unique opportunity to work with an industry leader.…
Added 25 mins ago
R
Cybersecurity Governance & Policy Specialist
Raise
Vancouver, BC
- Full-time
…Specialist on behalf of our client. They’re expanding their team to meet growing needs, making this a unique opportunity to work with an industry leader. Our Client, is one of the largest…
Added 25 mins ago
PI
Senior Software Engineer, Accounts
PENN Interactive
Canada
- Full-time
When you join PENN Entertainment’s digital team, you’ll not only work on these cutting-edge platforms through theScore and PENN Interactive, but you’ll also be part of a company that truly…
Added 25 mins ago
MC
Gestionnaire de marque, Cardiovasculaire / Brand Manager, Cardiovascular
Merck Canada
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Added 25 mins ago
MC
Gestionnaire de marque, Cardiovasculaire / Brand Manager, Cardiovascular
Merck Canada
Kirkland, QC
- Full-time
Added 25 mins ago
AE
Senior Manager, Global Retail Talent Development
Arc'teryx Equipment
North Vancouver, BC
- Full-time
You will lead a team of retail learning professionals and work closely with the Senior Director, Global Functional Development to shape the broader retail learning strategy and bring it to…
Added 25 mins ago
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Omnichannel Engagement Manager
Novartis
Toronto, ON
- Full-time
Explore, develop, implement and evaluate digital innovation solutions that address customer needs, while co-creating partnerships and collaborations with key stakeholders. Lead the delivery…
Added 25 mins ago
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Omnichannel Engagement Manager
Novartis
Toronto, ON
- Full-time
Explore, develop, implement and evaluate digital innovation solutions that address customer needs, while co-creating partnerships and collaborations with key stakeholders. Lead the delivery…
Added 25 mins ago
R
Senior Relationship Manager, Commercial Financial Services - Diversified Asian Markets
RBC
Richmond Hill, ON
- Full-time
· Champion digital enablement by becoming an advocate of the RBC mobile application, promoting regular usage through educating and guiding clients on how to use it
Added 25 mins ago
ED
Designer
Equator Design
Toronto, ON
- $56,000 to $70,000 CAD / year
- Full-time
The Design Group at Marks is a large, diverse, and agile team of creatives. We specialize in everything from printed packaging to digital eCommerce, working across categories like food,…
Added 25 mins ago
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Personal Banking Associate Trainee
TD
AB
- Full-time
…products and services to refer customers to the appropriate team member or internal Bank partner, while ensuring a positive customer…
Added 25 mins ago
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Client Engagement Associate [Hourly]
CIBC
Sherwood Park, AB
- Part-time
As a member of the Personal and Business Banking Team, you'll work in a fast-paced Banking Centre, leveraging your knowledge of financial services products to support clients with their…
Added 25 mins ago
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Personal Banker
BMO
Mississauga, ON
- Full-time
Offers clients advice and guidance on available digital and self-serve options with the goal of making banking easy, simple, and fast.
Added 25 mins ago
WT
Workforce Authentication Engineer
Wissen Technology
Montreal, QC
- Full-time
The Wissen team continues to expand its footprint in the USA, Canada, UK, Australia, and India. More openings to come as we continue to grow the team!
Added 25 mins ago
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CRM specialist (Temporary - 9 Months)
Air Transat
Montreal, QC
- Full-time
Our mission is to be the preferred airline of our customers and our team.
Added 40 mins ago
MC
Senior Manager, Operational Excellence
Meridian Credit Union
St. Catharines, ON · Toronto, ON · Etobicoke, ON
- Full-time
…Meridian standards and risk appetite. Through a specialized team and cross-functional delivery partners, the Senior Manager strengthens continuous improvement capability and enables…
Added 40 mins ago
CC
Member Service Representative 1 - RC - Union
Coastal Community
Nanaimo, BC
- Full-time
Ideally, you are a flexible, collaborative team player with:
Added 40 mins ago
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Full Stack Engineer, Agentic AI
Lazer
Remote, Canada
- Contract
- Remote
Lazer is a world-class digital product studio composed of 180+ senior engineers and designers with backgrounds from companies like Apple, Google, Coinbase, and more. With our product…
Added 40 mins ago
RB
Senior Relationship Manager, Retail Financial Services
Royal Bank of Canada
Montreal, QC
- Full-time
We are looking for a Senior Relationship Manager, Retail Financial Services to join our Automotive Finance team. In this strategic role, you will be responsible for developing and…
Added 40 mins ago
RB
Banking Advisor
Royal Bank of Canada
Steinbach, MB
- Full-time
…achieve their goals. Whether you’re teaching a client how to use digital banking, onboarding a new client in an office, or referring a complex opportunity to a specialist, your expertise…
Added 40 mins ago
RB
Relationship Manager, Commercial Financial Services
Royal Bank of Canada
Regina, SK
- Full-time
Experience with emerging communications and technology (i.e., web based meetings, social media, digital banking, and mobile applications)
Added 40 mins ago
RB
Client Advisor - Casual
Royal Bank of Canada
London, ON
- Part-time
…goals. Whether you’re demonstrating to a client how to use digital banking, on-boarding a new client, or referring a complex opportunity to a specialist, your expertise will contribute to…
Added 40 mins ago
RB
Banking Advisor
Royal Bank of Canada
Moose Jaw, SK
- Full-time
…goals. Whether you’re demonstrating to a client how to use digital banking, on-boarding a new client, or referring a complex opportunity to a specialist, your expertise will contribute to…

Haystack

Marketing Director

Canada

$120,000 to $140,000 CAD / year · Full-time

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Job details

Pay: $120,000 to $140,000 CAD / year
Job type: Full-time
Posting language: English
Posted: Oct 28, 2026

Original job description

We're hiring for a senior marketing leader to shape the strategic direction of the marketing function, drive paid acquisition and lifecycle programs, and develop the capabilities of a growing team. This hands-on role combines strategic oversight with direct tactical execution to scale brand visibility and customer acquisition.

The Role

Own paid acquisition programs across major digital advertising channels, managing strategy, testing agendas, and creative direction

Direct lifecycle and retention initiatives to improve customer engagement and long-term value

Allocate marketing budgets and manage performance metrics across the full channel mix

Lead and mentor the marketing team while overseeing agency and vendor partnerships

Drive AI adoption across marketing workflows to enhance operational speed and output

What You'll Need

Proven experience building and shaping marketing functions within growing businesses

Deep expertise in paid media management, lifecycle strategy, and performance analysis

Strong background in hands-on leadership as a player-coach who leads by example

What's On Offer

Annual salary of C$120,000 - C$140,000 per year

Opportunity to shape the marketing strategy and function of a dynamic enterprise

Collaborative team environment with a focus on continuous learning and development

Apply via Haystack today!

Apply About employer

More about this job

Responsibilities

Set the marketing function’s strategic direction and lead paid acquisition, lifecycle, and retention programs to grow brand visibility, customer acquisition, and long-term customer value. Manage budgets and performance across channels, lead and mentor the team, oversee agency and vendor partnerships, and adopt AI to improve marketing workflows.

Requirements

The role requires proven experience building and shaping marketing functions in growing businesses, along with deep expertise in paid media, lifecycle strategy, and performance analysis. It also calls for hands-on player-coach leadership and the ability to lead by example.

Skills

Paid Media Management
Paid Acquisition
Lifecycle Marketing
Retention Strategy
Performance Analysis
Marketing Budget Management
Team Leadership
Mentoring
Agency Management
Vendor Management
AI Adoption
Creative Direction
Marketing Strategy
Customer Engagement
Player-Coach Leadership

Visa sponsorship

Not detected in the job text

Keywords

Marketing Strategy
Paid Acquisition
Digital Advertising
Paid Media
Lifecycle Marketing
Retention
Customer Engagement
Customer Acquisition
Performance Metrics
Performance Analysis
Marketing Budget
Channel Mix
Creative Direction
Marketing Team Leadership
Agency Partnerships
Vendor Management
AI Adoption
Marketing Workflows
Brand Visibility
Growing Businesses
Player-Coach Leadership
Technology, Information and Internet

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