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Added 8 mins ago
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Added 1 hour ago
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Haystack

Marketing Director

Canada

$120,000 to $140,000 CAD / year · Full-time

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Job details

Pay: $120,000 to $140,000 CAD / year
Job type: Full-time
Posting language: English
Posted: Nov 1, 2026

Original job description

We're hiring for a senior marketing leader to shape the strategic direction of the marketing function, drive paid acquisition and lifecycle programs, and develop the capabilities of a growing team. This hands-on role combines strategic oversight with direct tactical execution to scale brand visibility and customer acquisition.

The Role

Own paid acquisition programs across major digital advertising channels, managing strategy, testing agendas, and creative direction

Direct lifecycle and retention initiatives to improve customer engagement and long-term value

Allocate marketing budgets and manage performance metrics across the full channel mix

Lead and mentor the marketing team while overseeing agency and vendor partnerships

Drive AI adoption across marketing workflows to enhance operational speed and output

What You'll Need

Proven experience building and shaping marketing functions within growing businesses

Deep expertise in paid media management, lifecycle strategy, and performance analysis

Strong background in hands-on leadership as a player-coach who leads by example

What's On Offer

Annual salary of C$120,000 - C$140,000 per year

Opportunity to shape the marketing strategy and function of a dynamic enterprise

Collaborative team environment with a focus on continuous learning and development

Apply via Haystack today!

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More about this job

Responsibilities

Shape the marketing function's strategic direction and lead paid acquisition, lifecycle, and retention programs to grow brand visibility, customer acquisition, and long-term customer value. Manage budgets and performance across channels, lead and develop the marketing team, oversee agency and vendor partnerships, and drive AI adoption in marketing workflows.

Requirements

Requires proven experience building and shaping marketing functions in growing businesses, with deep expertise in paid media, lifecycle strategy, and performance analysis. The role calls for hands-on, player-coach leadership and the ability to lead by example.

Skills

Paid Media Management
Paid Acquisition
Lifecycle Marketing
Retention Strategy
Performance Analysis
Marketing Strategy
Budget Allocation
Team Leadership
Mentoring
Agency Management
Vendor Management
AI Adoption
Creative Direction
Customer Engagement
Customer Acquisition

Visa sponsorship

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Keywords

Marketing Strategy
Paid Acquisition
Digital Advertising
Paid Media
Lifecycle Marketing
Retention
Performance Metrics
Performance Analysis
Marketing Budget
Channel Mix
Creative Direction
Marketing Team Leadership
Agency Partnerships
Vendor Management
AI Adoption
Marketing Workflows
Brand Visibility
Customer Acquisition
Customer Engagement
Customer Lifetime Value

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