Marketing Manager
- Canada
Base pay of $113,000 – $141,000 CAD. · Full-time
Applications open in a new tab.
Job details
- Pay
- Base pay of $113,000 – $141,000 CAD.
- Job type
- Full-time
- Experience
- 5+ years of professional marketing experience in a corporate or startup environment.
- Posting language
- English
- Posted
Original job description
This employer is a technology and logistics company seeking a Marketing Manager for its consumer business. Sitting at the intersection of growth, brand and operations, you will own the day-to-day strategy and execution of acquisition, retention and habit-building campaigns for its newer, non-restaurant categories such as grocery, convenience and retail.
The Role
- Own the day-to-day strategy and execution of acquisition, retention and habituation campaigns for the new categories.
- Own the launch of new merchants on the platform, driving awareness and trials for these partners.
- Work on both zero-to-one tests and always-on programmes across the full consumer journey, from first order to habitual use.
- Partner with brand, creative, retention and performance marketing to bring the strategy to life across paid, owned, earned and in-app channels.
- Track and report on the primary metrics for your workstream, and stay current on marketing best practice, cultural trends and the competitive landscape.
What You'll Need
- 5+ years of professional marketing experience in a corporate or startup environment.
- Fluency across the marketing mix and the full funnel, covering both acquisition and retention or lifecycle marketing.
- A strategic, data-minded approach, with the ability to build relationships and influence without authority.
- A Bachelor's degree and a track record of measurable results from integrated campaigns; paid marketing experience is preferred and CRM or lifecycle experience a plus.
What's On Offer
- Base pay of $113,000 – $141,000 CAD.
- Medical, dental and vision benefits, disability and basic life insurance, and an RRSP with an employer match.
- Paid time off, paid parental leave, a wellness benefit and a mental health programme.
Apply via Haystack today!
More about this job
Responsibilities
Own the strategy and execution of acquisition, retention, and habit-building campaigns for grocery, convenience, and retail categories, including launching new merchants and driving awareness and trial. Coordinate with brand, creative, retention, and performance marketing teams across paid, owned, earned, and in-app channels, while tracking results and monitoring market trends.
Requirements
Requires at least five years of professional marketing experience and fluency across the marketing mix and full funnel, including acquisition and retention or lifecycle marketing. Candidates should have a bachelor's degree, measurable integrated campaign results, a strategic and data-minded approach, and the ability to build relationships and influence; paid marketing experience is preferred, and CRM or lifecycle experience is a plus.
Skills
- Marketing Strategy
- Customer Acquisition
- Customer Retention
- Lifecycle Marketing
- Campaign Execution
- Integrated Campaigns
- Paid Marketing
- CRM Marketing
- Data Analysis
- Performance Measurement
- Brand Marketing
- Partner Marketing
- Influencing Without Authority
- Relationship Building
- Consumer Marketing
Benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Disability Insurance
- Basic Life Insurance
- RRSP With Employer Match
- Paid Time Off
- Paid Parental Leave
- Wellness Benefit
- Mental Health Program
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Technology
- Logistics
- Retail
Keywords
- Consumer Marketing
- Growth Marketing
- Brand Marketing
- Operations
- Acquisition
- Retention
- Habit-Building Campaigns
- Lifecycle Marketing
- CRM
- Paid Marketing
- Integrated Campaigns
- Full-Funnel Marketing
- Merchant Launches
- Customer Awareness
- Customer Trials
- Paid Channels
- Owned Channels
- Earned Channels
- In-App Marketing
- Performance Marketing
- Campaign Metrics
- Data-Driven Marketing
- Grocery
- Convenience
- Retail
- Competitive Landscape
- Cultural Trends