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Develop and gain executive alignment for the regional marketing strategy, acting as the primary driver for campaign execution.
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Haystack

Senior Marketing Manager

Canada

$163,000 CAD / year · Full-time

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Job details

Pay: $163,000 CAD / year
Job type: Full-time
Experience: 10+ years of progressive experience in brand marketing and integrated campaign execution.
Posting language: English
Posted: Nov 6, 2026

Original job description

An innovative technology company is seeking a Senior Marketing Manager II to lead consumer marketing initiatives and drive brand growth within a dynamic regional market. This high-visibility role involves developing comprehensive marketing strategies, managing key partnerships, and overseeing integrated campaigns to engage local audiences.

The Role

Develop and gain executive alignment for the regional marketing strategy, acting as the primary driver for campaign execution.

Own brand partnerships and agency relationships while identifying new opportunities for growth and collaboration.

Inform business growth strategies by leveraging deep consumer, category, and competitive insights.

Oversee local content production and influencer programs in partnership with media and creative teams.

Manage monthly marketing budgets with precision and ensure all regional campaigns are culturally relevant and accurate.

What You'll Need

10+ years of progressive experience in brand marketing and integrated campaign execution.

Proven ability to translate business goals into compelling brand narratives and breakthrough campaigns.

Strong written and verbal communication skills, with experience presenting strategies to senior stakeholders.

Deep understanding of regional culture, market nuance, and local audience engagement.

What's On Offer

Annual salary of C$163,000 per year.

New hire equity grants and opportunities for annual equity refreshes.

Comprehensive benefits offerings.

Apply via Haystack today!

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More about this job

Responsibilities

Develop and execute the regional marketing strategy, lead integrated campaigns, and manage brand partnerships and agency relationships. Use consumer and market insights to inform growth, oversee local content and influencer programs, and manage monthly budgets while ensuring campaigns are culturally relevant.

Requirements

Requires 10+ years of progressive experience in brand marketing and integrated campaign execution, with a record of translating business goals into compelling brand narratives and campaigns. Candidates should have strong written and verbal communication skills, experience presenting to senior stakeholders, and a deep understanding of regional culture and local audiences.

Skills

Brand Marketing
Integrated Campaign Execution
Marketing Strategy
Brand Partnerships
Consumer Insights
Category Insights
Competitive Analysis
Content Production
Influencer Marketing
Budget Management
Campaign Management
Brand Storytelling
Executive Stakeholder Communication
Regional Market Knowledge
Audience Engagement

Benefits

Equity Grants
Annual Equity Refreshes
Comprehensive Benefits

Visa sponsorship

Not detected in the job text

Keywords

Technology
Consumer Marketing
Brand Growth
Regional Marketing Strategy
Integrated Campaigns
Brand Partnerships
Agency Relationships
Consumer Insights
Category Insights
Competitive Insights
Business Growth Strategy
Local Content Production
Influencer Programs
Media Teams
Creative Teams
Marketing Budgets
Cultural Relevance
Audience Engagement

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