Senior Marketing Manager

This employer is a technology company serving restaurants and local businesses, seeking a Senior Manager, Lifecycle Marketing to build, run and optimise the programmes that drive customer engagement, adoption, retention, expansion and cross-sell. Reporting to the Director of Lifecycle Marketing, you will turn lifecycle strategy into live, automated customer journeys and own their day-to-day performance.

The Role

• Build and manage lifecycle programmes across conversion, onboarding, activation, adoption, retention, renewal support and cross-sell.

• Design customer journeys that align messaging, offers, channels and timing to customer needs, turning lifecycle moments and signals into triggers, segments and journey logic.

• Run lifecycle-driven cross-sell programmes end to end, from audience selection and journey build to testing and optimisation.

• Implement AI-powered workflows, automation, personalisation and predictive signals across lifecycle programmes.

• Maintain lifecycle dashboards and run the test-and-learn roadmap across journey design, messaging, segmentation and channel mix.

What You'll Need

• 10+ years of experience in lifecycle, customer, growth or CRM marketing, or marketing automation.

• 2+ years managing people or leading lifecycle, CRM or marketing automation programmes.

• Hands-on experience running cross-sell, expansion or customer growth programmes with measurable results.

• Advanced, hands-on proficiency in Marketo or a similar platform, and experience using data, CRM and analytics tools to build audiences and optimise campaigns.

What's On Offer

• Base salary of $123,000 – $197,000 USD.

• Total rewards that include bonus where eligible, equity and benefits.

• A culture that provides AI tools across every discipline and expects people to build with them.

Apply via Haystack today!