Senior Marketing Manager
- Canada
$163,000 CAD / year · Full-time
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Job details
- Pay
- $163,000 CAD / year
- Job type
- Full-time
- Experience
- 10+ years of progressive experience in brand marketing and integrated campaign execution.
- Posting language
- English
- Posted
Original job description
An innovative technology company is seeking a Senior Marketing Manager II to lead consumer marketing initiatives and drive brand growth within a dynamic regional market. This high-visibility role involves developing comprehensive marketing strategies, managing key partnerships, and overseeing integrated campaigns to engage local audiences.
The Role
- Develop and gain executive alignment for the regional marketing strategy, acting as the primary driver for campaign execution.
- Own brand partnerships and agency relationships while identifying new opportunities for growth and collaboration.
- Inform business growth strategies by leveraging deep consumer, category, and competitive insights.
- Oversee local content production and influencer programs in partnership with media and creative teams.
- Manage monthly marketing budgets with precision and ensure all regional campaigns are culturally relevant and accurate.
What You'll Need
- 10+ years of progressive experience in brand marketing and integrated campaign execution.
- Proven ability to translate business goals into compelling brand narratives and breakthrough campaigns.
- Strong written and verbal communication skills, with experience presenting strategies to senior stakeholders.
- Deep understanding of regional culture, market nuance, and local audience engagement.
What's On Offer
- Annual salary of C$163,000 per year.
- New hire equity grants and opportunities for annual equity refreshes.
- Comprehensive benefits offerings.
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More about this job
Responsibilities
Develop and execute regional marketing strategies and integrated campaigns, securing executive alignment and managing brand partnerships, agencies, and budgets. Use consumer, category, and competitive insights to support business growth, while overseeing local content and influencer programs that resonate with regional audiences.
Requirements
Requires 10 or more years of progressive experience in brand marketing and integrated campaign execution, with a record of translating business goals into compelling brand narratives and campaigns. Candidates should have strong written and verbal communication skills, experience presenting to senior stakeholders, and a deep understanding of regional culture and audience engagement.
Skills
- Regional Marketing Strategy
- Brand Marketing
- Integrated Campaign Execution
- Brand Partnerships
- Consumer Insights
- Category Insights
- Competitive Analysis
- Business Growth Strategy
- Content Production
- Influencer Marketing
- Budget Management
- Campaign Management
- Brand Storytelling
- Executive Stakeholder Communication
- Regional Market Knowledge
Benefits
- Equity Grants
- Annual Equity Refreshes
- Comprehensive Benefits
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Creative & Media
Keywords
- Regional Marketing
- Consumer Marketing
- Brand Growth
- Marketing Strategy
- Integrated Campaigns
- Brand Partnerships
- Agency Relationships
- Consumer Insights
- Category Insights
- Competitive Insights
- Business Growth
- Content Production
- Influencer Programs
- Media Teams
- Creative Teams
- Marketing Budgets
- Local Audience Engagement
- Regional Culture
- Brand Narratives
- Campaign Execution