Closed listing
Marketing Lead
- Brampton, ON, Canada
Full-time
This opening has closed.
The original listing is kept below for reference.
Job details
- Job type
- Full-time
- Closing date
- Posting language
- English
- Posted
Similar jobs hiring now
Search current openingsOriginal job description
Archived listing. The details below describe a past opening.
Role Description The Marketing Lead is a full-time, on-site role based in Brampton, ON. This role is responsible for developing and executing marketing strategies that drive user acquisition, engagement, and retention for the HealthMeter app and related services. Day-to-day tasks include planning and running campaigns across digital and offline channels, coordinating with product and sales teams, and analyzing performance metrics to optimize marketing activities. The Marketing Lead will oversee market positioning, manage marketing content and collateral, and help refine brand messaging to align with customer needs and company objectives. The role also involves leading cross-functional initiatives, supporting partnerships, and ensuring consistent, customer-centric communication across all touchpoints.
Qualifications
- Strong Communication and Customer Service skills to engage users, stakeholders, and internal teams effectively.
- Proficiency in Market Research to identify trends, customer segments, and competitive insights.
- Experience in Marketing Strategy and Sales to design campaigns that convert leads and support revenue growth.
- Background in digital marketing, including social media, performance marketing, and content marketing, is beneficial.
- Ability to interpret analytics and KPIs, with experience using marketing and CRM tools.
- Proven ability to manage projects, collaborate in cross-functional environments, and prioritize multiple initiatives.
- Experience in health, fitness, or wellness technology is an asset.
- Post-secondary education in Marketing, Business, Communications, or a related field, or equivalent practical experience.
More about this job
Responsibilities
Develop and execute marketing strategies and campaigns across digital and offline channels to drive HealthMeter app user acquisition, engagement, and retention. Oversee positioning, content, and brand messaging; analyze performance; and coordinate cross-functional initiatives and partnerships.
Requirements
Requires strong communication and customer service skills, market research capability, and experience in marketing strategy and sales. Candidates should be able to interpret analytics and KPIs, use marketing and CRM tools, manage projects, and collaborate across teams; relevant post-secondary education or equivalent experience is expected, while wellness technology experience is an asset.
Skills
- Marketing Strategy
- Digital Marketing
- Market Research
- Campaign Management
- User Acquisition
- User Engagement
- User Retention
- Performance Marketing
- Content Marketing
- Social Media Marketing
- Marketing Analytics
- KPI Analysis
- CRM Tools
- Project Management
- Cross-Functional Collaboration
- Customer Service
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Data & Analytics
- Technology
- Healthcare
Keywords
- HealthMeter
- Artificial Intelligence
- Health Technology
- Fitness Technology
- Digital Coaching
- Personalized Wellness
- User Acquisition
- User Engagement
- User Retention
- Marketing Strategy
- Digital Marketing
- Offline Marketing
- Social Media
- Performance Marketing
- Content Marketing
- Market Research
- Customer Segmentation
- Competitive Insights
- Sales
- Marketing Analytics
- KPIs
- CRM Tools
- Brand Positioning
- Brand Messaging
- Campaign Management
- Cross-Functional Collaboration
- Partnerships
- Project Management
- Customer-Centric Communication
- Nutrition Planning