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JH
433A Millwright
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- Full-time
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Added 2 mins ago
A&
Assistant Manager - Yorkdale, Abercrombie & Fitch
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- Full-time
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Assistant Manager - CF Polo Park, Hollister
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Key Lead - CF Fairview Mall, Abercrombie & Fitch
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Chief Technology Officer
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…enterprise software that supports critical public-sector and justice systems. You will own the technology strategy, architecture, product development, and engineering direction across a…
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Manager Signals and Communication Operations
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RQ11612 – Business Analyst – Senior
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RQ11619 – Business Analyst – Senior
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RQ11622 – Systems Testing/QA Specialist – Senior
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Added 15 mins ago
MC
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Added 17 mins ago
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Manager, Corporate Financial Reporting | Great West
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Leverage financial systems and reporting tools to enhance business insights and drive operational efficiency.

HELI Canada

Direct Sales Representative

Toronto, ON, Canada
Greater Toronto Area, Canada, Canada

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 6, 2026
Experience: 3 to 5 years of outside B2B sales experience.
Posting language: English
Posted: Oct 7, 2026

Original job description

Join One of the World's Fastest Growing Material Handling Brands

HELI Canada is expanding its presence across the Greater Toronto Area and is looking for an ambitious Direct Sales Representative to help grow market share.

This is an exciting opportunity for a driven sales professional who thrives on hunting for new business, building relationships, and closing deals. If you're energized by prospecting, opening new accounts, and creating opportunities from the ground up, we'd like to hear from you.

You'll be supported by an experienced sales leadership team, technical experts, and one of the industry's premier showroom facilities, allowing you to focus on what you do best: generating new business and winning customers.

What You'll Do

Develop new business opportunities throughout the Greater Toronto Area.
Prospect through cold calling, in-person visits, networking, referrals, and digital outreach.
Build relationships with customers across manufacturing, warehousing, logistics, distribution, construction, and industrial sectors.
Identify customer needs and recommend the right material handling equipment solutions.
Conduct product presentations and equipment demonstrations.
Bring qualified prospects into our Mississauga showroom for product demonstrations.
Prepare quotations, negotiate pricing, and close new equipment sales.
Maintain an active sales pipeline and accurately track activity within the CRM.
Work closely with internal technical, service, and leadership teams to deliver an outstanding customer experience.
Stay informed on market trends, competitor activity, and emerging opportunities.

What We're Looking For

3 to 5 years of outside B2B sales experience.
Forklift, material handling, industrial equipment, construction equipment, or capital equipment sales experience is preferred.
A proven hunter with a passion for winning new business.
Strong prospecting, negotiation, and closing skills.
Self-motivated with the ability to manage your own territory.
Excellent communication and relationship-building abilities.
Comfortable working independently while collaborating with a supportive team.
Experience using CRM systems.
Valid driver's license with the ability to travel throughout the GTA.

Why Join HELI Canada?

Ongoing product and technical training.
Hands-on mentorship and coaching from an experienced sales leadership team.
Access to one of Canada's premier material handling showrooms to help convert opportunities into sales.
The opportunity to represent an innovative global manufacturer that continues to grow its presence across Canada.

If you're a competitive sales professional who enjoys building relationships, creating opportunities, and winning new business, we'd love to hear from you.

Apply today to join HELI Canada and help shape the future of material handling across the Greater Toronto Area.

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More about this job

Responsibilities

Develop new business across the Greater Toronto Area by prospecting, building customer relationships, identifying equipment needs, and closing material handling equipment sales. Manage the sales pipeline and CRM activity, deliver product demonstrations, and coordinate with technical, service, and leadership teams to provide a strong customer experience.

Requirements

Candidates should have 3 to 5 years of outside B2B sales experience, with experience in forklift, material handling, industrial, construction, or capital equipment sales preferred. They should be skilled at prospecting, negotiation, and closing, able to manage a territory independently, have CRM experience, and hold a valid driver's license for travel throughout the GTA.

Skills

B2B Sales
Outside Sales
Business Development
Prospecting
Cold Calling
Relationship Building
Negotiation
Closing Sales
Territory Management
Customer Needs Assessment
Product Presentations
Equipment Demonstrations
CRM Systems
Pipeline Management
Communication
Driving

Visa sponsorship

Not detected in the job text

Keywords

Direct Sales
B2B Sales
Outside Sales
Business Development
Material Handling Equipment
Forklifts
Industrial Equipment
Construction Equipment
Capital Equipment
Greater Toronto Area
Prospecting
Cold Calling
Networking
Digital Outreach
Customer Relationship Building
Needs Assessment
Product Presentations
Equipment Demonstrations
Quotations
Pricing Negotiation
Sales Closing
Sales Pipeline
CRM
Territory Management
Market Trends
Competitor Analysis
Manufacturing
Warehousing
Logistics
Distribution

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