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Added 11 mins ago
Electrician (Certified)
Magna International
St. Thomas, ON
Full-time
Cosma provides a comprehensive range of body, chassis and engineering solutions to global customers. Through our robust product engineering, outstanding tooling capabilities and diverse…
Added 11 mins ago
Space & Defense Systems (SDS) Manager – Business Execution & Engineering Operations
ABB
L'Ancienne-Lorette, QC
Full-time
Reporting to the Head of Global Product Management & Marketing, you will provide leadership across engineering execution, program delivery, contract operations, systems integration, supply…
Added 11 mins ago
Senior Product Manager Technical, Amazon Customer Service
Amazon
Vancouver, BC
You will be part of a Global Product and Technology team whose innovations and strategies will influence what we build and how we manage our global contact centers. You will partner with…
Added 11 mins ago
Senior Architecte IA/ML | Senior AI/ML Architect, Services professionnels pour le secteur public | Public Sector Professional Services
Amazon
Montreal, QC
Added 11 mins ago
Assistant Meat Manager
Farm Boy Inc.
Aurora, ON
Up to $21.5 CAD / hour
Full-time
Lead regular team huddles to share goals, recognize achievements, exchange product knowledge, and provide meaningful feedback to build engagement and connection.
Added 11 mins ago
Deli/Cheese Department Manager
Farm Boy Inc.
Whitby, ON
$55,000 to $60,000 CAD / year
Full-time
Build a culture of trust and engagement through one-on-one coaching and regular team huddles that share goals, celebrate wins, exchange product knowledge, and encourage feedback.
Added 11 mins ago
Assistant Service Manager
Farm Boy Inc.
Barrie, ON
From $21.5 CAD / hour
Full-time
Lead regular team huddles to share goals, recognize achievements, exchange product knowledge, and provide meaningful feedback to build engagement and connection.
Added 11 mins ago
Assistant Chef Manager
Farm Boy Inc.
Barrie, ON
From $21.5 CAD / hour
Full-time
Build a positive, collaborative team culture by leading regular huddles to share goals, celebrate successes, strengthen product knowledge, and encourage two-way feedback.
Added 11 mins ago
Assistant Bakery Manager
Farm Boy Inc.
Barrie, ON
From $21.5 CAD / hour
Full-time
Lead regular team huddles to share goals, recognize achievements, exchange product knowledge, and provide meaningful feedback to build engagement and connection.
Added 11 mins ago
Specialized Agent, Product Configuration
BRP
Valcourt, QC
We are looking for a Specialized Agent, Product Configuration, within the Product Development Centre of Expertise. Reporting to the Team Leader, Front-Line Services, you will act as a…
Added 11 mins ago
CRM Product Owner, Agentforce & Consent Management
BRP
Montreal, QC
We are looking for a CRM Product Owner who will report to the Acquisition CRM Manager to strengthen the customer experience through strong customer relationship management. You will be…
Added 11 mins ago
DC Associate Driver - Inbound 1st Shift (Tier 2)
H&M Group
Ajax, ON
Full-time
Certified to drive advanced machinery within the H&M portfolio. Ensure an efficient and effective product flow by following our operational routines in your everyday work which includes but…
Added 11 mins ago
DC Associate Driver - Outbound 1st & 2nd shift Flexibility (Tier 1)
H&M Group
Ajax, ON
Full-time
Certified to drive advanced machinery within the H&M portfolio. Ensure an efficient and effective product flow by following our operational routines in your everyday work which includes but…
Added 11 mins ago
Senior Software Developer, BE
Coursera Sourcing
Toronto, ON
As a Staff Software Developer on the Monetization team, you'll lead technical initiatives and take significant ownership over service architecture, product API development, and data…
Added 24 mins ago
Lumber Sales Associate : Part Time - AIRDRIE
The Home Depot Canada
Airdrie, AB
Part-time
Added 24 mins ago
Python & Java AI Developer / Toronto, ON (Hybrid) - FTE
AceStack
Toronto, ON
Full-time
…through production implementation, working closely with business, product, architecture, data, security, and engineering…
Added 24 mins ago
Staff UX Designer
BeyondTrust
Canada
Full-time
…accelerate discovery, design, prototyping, and delivery. Produce developer-ready outputs, interactive prototypes, and AI-generated implementation assets that improve handoff quality, reduce…
Added 24 mins ago
Senior Full-Stack Software Engineer - AI-Native Engineering, Java & React
Kaseya
Toronto, ON
Full-time
…in shaping the future of IT: whether you're in engineering, product, sales, marketing, customer support, or operations, your work helps protect, defend, and optimize IT environments across…
Added 24 mins ago
(CONTRACT) - Professional Engineering - Systems Installation Integrator
Bombardier
Montreal, QC
Contract
Manage engineering changes, assess impacts, and maintain configuration and product data in the applicable PLM environment.
Added 24 mins ago
Assistant Chef Manager
Farm Boy Inc.
Barrie, ON
$21.5 CAD / hour
Full-time
Build a positive, collaborative team culture by leading regular huddles to share goals, celebrate successes, strengthen product knowledge, and encourage two-way feedback.
Added 24 mins ago
Sr Analyst, Reporting and Analytics
The Home Depot Canada
Toronto, ON
Full-time
…insights across various functional areas including ecommerce, product, data management, finance, UX, and customer services. We are looking for someone who can go beyond traditional web…
Added 24 mins ago
Specialist, Quality - Strategy and Governance
Bombardier
Dorval, QC
Full-time
Guide and influence the leadership team to ensure alignment on a common strategic vision for Quality and Product Safety in a multi-site environment.
Added 24 mins ago
Assistant Bakery Manager
Farm Boy Inc.
Barrie, ON
$21.5 CAD / hour
Full-time
Lead regular team huddles to share goals, recognize achievements, exchange product knowledge, and provide meaningful feedback to build engagement and connection.
Added 24 mins ago
Assistant Service Manager
Farm Boy Inc.
Barrie, ON
$21.5 CAD / hour
Full-time
Lead regular team huddles to share goals, recognize achievements, exchange product knowledge, and provide meaningful feedback to build engagement and connection.
Added 24 mins ago
ANALYSTE PRINCIPAL, PRODUCTION DE RAPPORTS ET ANALYSE
The Home Depot Canada
Toronto, ON
Full-time
…insights across various functional areas including ecommerce, product, data management, finance, UX, and customer services. We are looking for someone who can go beyond traditional web…

HelloFresh

Senior Frontend Engineer, Conversions (f/m/x)

Toronto, ON, Canada

Pay: $130,000 - $150,000 CAD
Posting language: English
Posted: Sep 30, 2026

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Original job description

S'more about the team

Conversions Tech empowers our meal brands to achieve ambitious growth targets through a seamless and high-performing conversion funnel. As a part of the Growth Alliance, we drive the next chapter of growth for HelloFresh group by powering marketing with advanced MarTech capabilities and product innovation. We focus on (re) acquisition, conversion optimization, and data-driven growth strategies.

As a Frontend Engineer in Conversions, you will build personalized web experiences that help users find the right path through our funnels. You will focus on tailoring our user journeys based on user intent, channel and campaign data, using React, Next.js and edge environments. You will integrate with our CMS, work with experimentation frameworks, and use AI powered tools like Cursor, Figma and Contentful MCPs to speed up design, development and testing workflows. You will collaborate with machine learning, product and design teams to deliver fast, relevant experiences. You will also play a key role in performance, keeping Core Web Vitals strong and ensuring our personalization layer remains reliable and fast across mobile and desktop. Above all, we want people who make the team stronger. Even if you do not meet every requirement, we would still like to hear from you.

Lettuce share what this role will be responsible for

At HelloFresh we are moving away from a model where software developers just execute tickets toward one where product engineers are trusted to own customer problems. A Product Engineer takes a problem, forms a point of view, validates it with customers and data, and ships it using AI as a force multiplier.

Build and maintain personalized landing pages and funnel steps using React, TypeScript and Next.js
Work across frontend and infra tasks, including Cloudflare Workers, cache rules and Vercel Edge functions
Integrate dynamic content and variations coming from our CMS
Implement and validate A/B tests with Statsig, ensuring clean tracking and test integrity
Ensure strong performance on mobile and desktop, focusing on Core Web Vitals and low latency personalization
Implement and monitor frontend performance and error tracing using tools like Sentry and Honeycomb
Work with SSR and modern rendering patterns in Next.js to balance performance, caching and personalization
Use AI tools to speed up development, UI building and content workflows
Work closely with product, machine learning and design teams to shape new personalized experiences
Own features end to end, from design to rollout, monitoring and iteration
Work beyond your specialization when the problem demands it. Your specialization is your anchor, not your boundary.
Operate what you build. You instrument, monitor, and improve your systems in production. Shipping is the beginning of the learning cycle, not the end.

Sound a-peeling? Here's what we're looking for

Hands-on experience working with AI tooling (e.g., Claude Code, Cursor, Copilot) beyond casual experimentation. You use AI agents every day. You have a practical sense of how the context you provide to AI tools shapes output quality, and how to set boundaries on AI-generated work.
You have product sense and are opinionated about what should be built and why, and you can back that opinion with data and user evidence.
Solid experience with React, TypeScript and modern frontend development, including strong debugging skills across frontend and infra logic
Hands on experience with Next.js and edge runtimes like Vercel Edge or Cloudflare Workers
Good understanding of caching strategies and how they affect personalization and performance
Experience with web performance and frontend monitoring, including Core Web Vitals, Sentry, Honeycomb or similar tools
Experience writing and maintaining tests at different levels, including unit, integration and end to end
Experience integrating with a CMS, for example Contentful or Builder.io
Experience with A/B testing frameworks (e.g. statsig, optimizely)
Familiarity with analytics platforms like GA4 or Snowplow
You take full ownership. You have a bias to ship. You finish the last twenty percent.

Let’s cut to the cheese, this is why you'll love it here

Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
RRSP Matching - Competitive RRSP matching program offered
Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
Family Benefits - A parental leave top-up program for expectant parents.
Growth & Development - We support your career progression and invest in your continued learning through experiences and initiatives owned by our dedicated L&D team
Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.

This is a posting for an existing vacancy. We are actively seeking to fill this position.

#ENGINEERING

Toronto, ON Pay Range

$130,000 - $150,000 CAD

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More about this job

Responsibilities

You will build and maintain personalized web experiences and conversion funnels using React, Next.js, and edge computing technologies. You will collaborate with cross-functional teams to implement A/B tests, optimize performance, and leverage AI tools to accelerate development workflows.

Requirements

The ideal candidate has solid experience with React, TypeScript, and modern frontend development, including familiarity with edge runtimes and performance monitoring tools. You should possess strong product sense, data-driven decision-making skills, and practical experience using AI agents for development.

Skills

React
TypeScript
Next.js
Frontend development
Cloudflare workers
Vercel edge
A/B testing
Core web vitals
Performance monitoring
Sentry
Honeycomb
Contentful
AI tooling
Data-driven growth
Web personalization
Debugging

Benefits

Box discount
Health benefits
Dental benefits
Health spending account
Headspace app access
Fitness membership discount
RRSP matching
Generous vacation
Paid time off
Parental leave top-up
Career development
Team socials

Visa sponsorship

Not detected in the job text

Keywords

React
TypeScript
Next.js
Frontend Engineering
Cloudflare Workers
Vercel Edge
A/B Testing
Statsig
Core Web Vitals
Sentry
Honeycomb
Contentful
AI Tooling
Cursor
Claude Code
Copilot
MarTech
Conversion Optimization
SSR
Performance Monitoring
Web Personalization
Growth Engineering
Product Engineering
Analytics
GA4
Snowplow
Figma
Edge Computing
Caching Strategies
User Journeys

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