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Added 3 mins ago
RQ11696 - Software Developer - Full Stack - Senior
S M Software Solutions Inc
Toronto, ON
Full-time
We are seeking a Senior Full Stack Software Developer to support the Ministry of Public and Business Service Delivery and Procurement in Toronto. This onsite role will design, develop,…
Added 4 mins ago
AI Product Builder - IoT & Data Intelligence Sept. 30, 2026
GoFleet
Mississauga, ON
Full-time
This is not a traditional software developer role and not a pure Product Manager role. You will work across product thinking, software development, data, AI, prototyping, and customer…
Added 50 mins ago
Senior Software Developer
BinSentry
Kitchener, ON
Full-time
As we scale up, we are looking for a Senior Software Developer to help us build the software that is changing the face of the feed industry. This is a new vacancy due to growing business…
Added 50 mins ago
Software Developer
BinSentry
Kitchener, ON
Full-time
Proficiency in JavaScript (we use React, Node.js)
Added 50 mins ago
Directeur/Directrice, communauté et éditorial/Director, Community and Editorial
Browns Shoes
Montreal, QC
Full-time
Added 1 hour ago
Mobile Application Developer (React Native/Expo)
Resonaite
Markham, ON
Contract
Our client is seeking a contract based Mobile Application developer with strong mobile development experience across Swift and React Native, combined with backend development expertise in…
Added 1 hour ago
Senior Product Engineer
Insight Global
Toronto, ON
$170,000 to $190,000 CAD / year
Full-time
- Strong engineering experience with open-source technology stack, preferably Node.js, TypeScript, React, and PostgreSQL
Added 1 hour ago
Senior Systems Integration Developer
Alert Labs Inc.
Waterloo, ON
Full-time
We are seeking a Senior Systems Integration Developer to architect, build, and maintain integrations between various software systems, platforms, and applications. As a senior member of the…
Added 4 hours ago
Assistant Front Manager (Full Time)
Fairmont Hotels & Resorts
AB · Edmonton, AB
Full-time
Handle guest concerns and react quickly, tracking and notifying proper areas to guarantee memorable moments for our guests
Added 5 hours ago
PhD Position in Generative Modeling of Human Development and Disease
Athena's Journey
Montreal, QC · Urban agglomeration of Montreal, QC
Full-time
Generative models of cell–cell communication. Move beyond descriptive ligand–receptor analysis to models that predict and help understand how cells react to signaling cues.
Added 5 hours ago
Full-Stack Web Engineer
White Widget
MB · Back, MB
Full-time
If frontend focused: Bootstrap, Vue.JS, React, Next.js, or Angular
Added 6 hours ago
Senior Frontend Engineer, Conversions (f/m/x)
HelloFresh
Toronto, ON
…journeys based on user intent, channel and campaign data, using React, Next.js and edge environments. You will integrate with our CMS, work with experimentation frameworks, and use AI…
Added 7 hours ago
Assistant Manager - BOSS Outlet, Cross Iron Mills
HUGO BOSS Canada, Inc.
Rocky View, AB
Other
Continually evaluate and react to performance issues and actively recruit candidates.
Added 8 hours ago
Web Developer
MBLM DXB
Toronto, ON
Full-time
We are looking for a Web Developer to join our Toronto office team. This is a permanent employment/full-time, 5-day-a-week position.
Added 9 hours ago
Senior AI Engineer
Sun Life
Toronto, ON · Waterloo, ON · Sun Life Toronto Atria
Full-time
Added 9 hours ago
Lead AI Engineer
Sun Life
Toronto, ON · Waterloo, ON · Sun Life Toronto Atria
Full-time
Added 10 hours ago
Senior Application Security Engineer
Nutrien
Saskatoon, SK
Full-time
The value of the role is that it helps turn security from something teams react to into something that is built into how they work. For the team, that means clearer direction, stronger…
Added 10 hours ago
Senior Application Security Engineer
Nutrien
Calgary, AB
Full-time
The value of the role is that it helps turn security from something teams react to into something that is built into how they work. For the team, that means clearer direction, stronger…
Added 11 hours ago
Wind Technician (Dalum, Alberta)
Siemens Gamesa
AB · Wheatland County, AB
Full-time
Provide excellent service to our customers, analyze and react to people in stressful hazardous situations
Added 11 hours ago
Software Developer – Full Stack – Senior - RQ11696
S M Software Solutions Inc
Toronto, ON
Internship
We are seeking a Senior Full Stack Software Developer with strong experience in React, JavaScript/TypeScript, HTML5, CSS3, ASP.NET Core, C#, Microsoft Azure, REST APIs, Azure DevOps, Git,…
Added 11 hours ago
Software Developer – Full Stack – Senior - RQ11696
S M Software Solutions Inc
Toronto, ON
Internship
We are seeking a Senior Full Stack Software Developer with strong experience in React, JavaScript/TypeScript, HTML5, CSS3, ASP.NET Core, C#, Microsoft Azure, REST APIs, Azure DevOps, Git,…
Added 11 hours ago
Software Developer – Full Stack – Senior - RQ11696
S M Software Solutions Inc
Toronto, ON
Internship
We are seeking a Senior Full Stack Software Developer with strong experience in React, JavaScript/TypeScript, HTML5, CSS3, ASP.NET Core, C#, Microsoft Azure, REST APIs, Azure DevOps, Git,…
Added 11 hours ago
UX Designer – Senior - RQ11683
S M Software Solutions Inc
Toronto, ON
Internship
Expertise in UX software such as Justin Mind, InVision, Sketch, Adobe Creative Cloud, Axure, Figma, and Zeplin. HTML5, CSS3, and JS skills (React, Angular, NodeJS), are a plus.
Added 11 hours ago
UX Designer – Senior - RQ11683
S M Software Solutions Inc
Toronto, ON
Internship
Expertise in UX software such as Justin Mind, InVision, Sketch, Adobe Creative Cloud, Axure, Figma, and Zeplin. HTML5, CSS3, and JS skills (React, Angular, NodeJS), are a plus.
Added 11 hours ago
UX Designer – Senior - RQ11683
S M Software Solutions Inc
Toronto, ON
Internship
Expertise in UX software such as Justin Mind, InVision, Sketch, Adobe Creative Cloud, Axure, Figma, and Zeplin. HTML5, CSS3, and JS skills (React, Angular, NodeJS), are a plus.

HelloFresh

Senior Frontend Engineer, Conversions (f/m/x)

Toronto, ON, Canada

Pay: $130,000 - $150,000 CAD
Posting language: English
Posted: Sep 30, 2026

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Original job description

S'more about the team

Conversions Tech empowers our meal brands to achieve ambitious growth targets through a seamless and high-performing conversion funnel. As a part of the Growth Alliance, we drive the next chapter of growth for HelloFresh group by powering marketing with advanced MarTech capabilities and product innovation. We focus on (re) acquisition, conversion optimization, and data-driven growth strategies.

As a Frontend Engineer in Conversions, you will build personalized web experiences that help users find the right path through our funnels. You will focus on tailoring our user journeys based on user intent, channel and campaign data, using React, Next.js and edge environments. You will integrate with our CMS, work with experimentation frameworks, and use AI powered tools like Cursor, Figma and Contentful MCPs to speed up design, development and testing workflows. You will collaborate with machine learning, product and design teams to deliver fast, relevant experiences. You will also play a key role in performance, keeping Core Web Vitals strong and ensuring our personalization layer remains reliable and fast across mobile and desktop. Above all, we want people who make the team stronger. Even if you do not meet every requirement, we would still like to hear from you.

Lettuce share what this role will be responsible for

At HelloFresh we are moving away from a model where software developers just execute tickets toward one where product engineers are trusted to own customer problems. A Product Engineer takes a problem, forms a point of view, validates it with customers and data, and ships it using AI as a force multiplier.

Build and maintain personalized landing pages and funnel steps using React, TypeScript and Next.js
Work across frontend and infra tasks, including Cloudflare Workers, cache rules and Vercel Edge functions
Integrate dynamic content and variations coming from our CMS
Implement and validate A/B tests with Statsig, ensuring clean tracking and test integrity
Ensure strong performance on mobile and desktop, focusing on Core Web Vitals and low latency personalization
Implement and monitor frontend performance and error tracing using tools like Sentry and Honeycomb
Work with SSR and modern rendering patterns in Next.js to balance performance, caching and personalization
Use AI tools to speed up development, UI building and content workflows
Work closely with product, machine learning and design teams to shape new personalized experiences
Own features end to end, from design to rollout, monitoring and iteration
Work beyond your specialization when the problem demands it. Your specialization is your anchor, not your boundary.
Operate what you build. You instrument, monitor, and improve your systems in production. Shipping is the beginning of the learning cycle, not the end.

Sound a-peeling? Here's what we're looking for

Hands-on experience working with AI tooling (e.g., Claude Code, Cursor, Copilot) beyond casual experimentation. You use AI agents every day. You have a practical sense of how the context you provide to AI tools shapes output quality, and how to set boundaries on AI-generated work.
You have product sense and are opinionated about what should be built and why, and you can back that opinion with data and user evidence.
Solid experience with React, TypeScript and modern frontend development, including strong debugging skills across frontend and infra logic
Hands on experience with Next.js and edge runtimes like Vercel Edge or Cloudflare Workers
Good understanding of caching strategies and how they affect personalization and performance
Experience with web performance and frontend monitoring, including Core Web Vitals, Sentry, Honeycomb or similar tools
Experience writing and maintaining tests at different levels, including unit, integration and end to end
Experience integrating with a CMS, for example Contentful or Builder.io
Experience with A/B testing frameworks (e.g. statsig, optimizely)
Familiarity with analytics platforms like GA4 or Snowplow
You take full ownership. You have a bias to ship. You finish the last twenty percent.

Let’s cut to the cheese, this is why you'll love it here

Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
RRSP Matching - Competitive RRSP matching program offered
Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
Family Benefits - A parental leave top-up program for expectant parents.
Growth & Development - We support your career progression and invest in your continued learning through experiences and initiatives owned by our dedicated L&D team
Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.

This is a posting for an existing vacancy. We are actively seeking to fill this position.

#ENGINEERING

Toronto, ON Pay Range

$130,000 - $150,000 CAD

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More about this job

Responsibilities

You will build and maintain personalized web experiences and conversion funnels using React, Next.js, and edge computing technologies. You will collaborate with cross-functional teams to implement A/B tests, optimize performance, and leverage AI tools to accelerate development workflows.

Requirements

The ideal candidate has solid experience with React, TypeScript, and modern frontend development, including familiarity with edge runtimes and performance monitoring tools. You should possess strong product sense, data-driven decision-making skills, and practical experience using AI agents for development.

Skills

React
TypeScript
Next.js
Frontend development
Cloudflare workers
Vercel edge
A/B testing
Core web vitals
Performance monitoring
Sentry
Honeycomb
Contentful
AI tooling
Data-driven growth
Web personalization
Debugging

Benefits

Box discount
Health benefits
Dental benefits
Health spending account
Headspace app access
Fitness membership discount
RRSP matching
Generous vacation
Paid time off
Parental leave top-up
Career development
Team socials

Visa sponsorship

Not detected in the job text

Keywords

React
TypeScript
Next.js
Frontend Engineering
Cloudflare Workers
Vercel Edge
A/B Testing
Statsig
Core Web Vitals
Sentry
Honeycomb
Contentful
AI Tooling
Cursor
Claude Code
Copilot
MarTech
Conversion Optimization
SSR
Performance Monitoring
Web Personalization
Growth Engineering
Product Engineering
Analytics
GA4
Snowplow
Figma
Edge Computing
Caching Strategies
User Journeys

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