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Added 1 hour ago
Senior Frontend Engineer, Conversions (f/m/x)
HelloFresh
Toronto, ON
As a Frontend Engineer in Conversions, you will build personalized web experiences that help users find the right path through our funnels. You will focus on tailoring our user journeys…
Added 3 hours ago
Senior Embedded Software Designer
Kepler Communications Inc.
Toronto, ON
Full-time
We're on the hunt for a top-tier Embedded Software Engineer. Your focus will be on software development and maintenance required for both space and ground-based assets for a growing fleet…
Added 3 hours ago
Senior Project Coordinator – Architectural Envelope
AtkinsRéalis
Toronto, ON
Full-time
The Senior Project Coordinator - Architectural Envelope, will support the planning, coordination, execution, and reporting of architectural envelope activities throughout the project…
Added 3 hours ago
Senior Plant Controls Systems Engineer
AtkinsRéalis
Mississauga, ON
Full-time
…architecture/design, product /tool technologies and evaluate system performance and…
Added 3 hours ago
Software Engineer - Open Data Platform (ODP)
Acceldata
Kitchener, ON
$70,000 to $100,000 CAD / year
Full-time
We are seeking a Software Engineer with at least 3 years of experience in distributed systems or data platform development. In this role, you will design, build, and scale components of the…
Added 3 hours ago
Senior Project Engineer - Systems Engineer
General Dynamics Missions System International
Ottawa, ON
Full-time
…engineers toward success? We are currently looking for a Project Engineer with technical leadership skills to play a driving force behind the introduction of new cutting-edge projects.…
Added 4 hours ago
Senior AI Engineer
Sun Life
Toronto, ON · Waterloo, ON · Sun Life Toronto Atria
Full-time
Corporate IT is seeking an experienced Senior AI Engineer to design, develop, deploy, and support enterprise-grade Artificial Intelligence, Machine Learning, and Generative AI solutions on…
Added 5 hours ago
Regional Sourcing Manager (Electronics Lane)
Husky Technologies
Bolton, ON
Full-time
…operations with best in class supplier on-time and quality…
Added 5 hours ago
Senior Manager, Market Data and Analytics (Contract)
Scotiabank
Toronto, ON
…invite you to join our dynamic risk management team as a Data Engineer Senior…
Added 5 hours ago
Senior Technical Program Manager
CNN
Ottawa, ON · Kanata, ON
Full-time
CNN is hiring a Senior Technical Program Manager to lead high-impact programs that span product, technology, design, and product operations. This is a deeply technical senior…
Added 6 hours ago
Principal Geotechnical Engineer
WSP in Canada
Saskatoon, SK
Full-time
…engineering presence across Saskatchewan. As a Principal Geotechnical Engineer , you'll leverage your established industry relationships, reputation, and expertise to develop new client…
Added 6 hours ago
Senior Project Engineer, Generation
ATCO Electric
Whitehorse, YT
Full-time
Are you an experienced engineer seeking a fresh adventure? Look no further than the rugged and untamed beauty of the Yukon, where opportunities abound for qualified professionals like you.…
Added 7 hours ago
Senior Water Resources Engineer
WSP in Canada
Calgary, AB
Full-time
Step into a senior technical leadership role delivering complex mine water and surface water projects across Western Canada. As a Senior Water Resources Engineer within our Mine Water &…
Added 7 hours ago
Senior Water Resources Engineer
WSP in Canada
Vancouver, BC
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Added 7 hours ago
Development Team Lead
UniSysTech Consulting
Toronto, ON · Greater Toronto Area, Canada
Other
Lead Experience: 3+ years of experience in a Technical Lead, Engineering Lead, or Senior/Principal Engineer role mentoring development teams and guiding architectural decisions.
Added 7 hours ago
Senior Water Resources Engineer
WSP in Canada
Vancouver, BC
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Step into a senior technical leadership role delivering complex mine water and surface water projects across Western Canada. As a Senior Water Resources Engineer within our Mine Water &…
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WSP in Canada
Kelowna, BC
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Step into a senior technical leadership role delivering complex mine water and surface water projects across Western Canada. As a Senior Water Resources Engineer within our Mine Water &…
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Senior Water Resources Engineer
WSP in Canada
Kelowna, BC
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Step into a senior technical leadership role delivering complex mine water and surface water projects across Western Canada. As a Senior Water Resources Engineer within our Mine Water &…
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Senior Water Resources Engineer
WSP in Canada
Victoria, BC
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Digital Architect – Data - GOAPRDJP00000987
S M Software Solutions Inc
AB · Edmonton, AB
Full-time
Experience as a data architect, software architect, or senior data engineer, where the proposed resource’s focus has been collaborative work on and/or with cross-functional teams to create…
Added 7 hours ago
Principal Geotechnical Engineer
WSP in Canada
Regina, SK
Full-time
…engineering presence across Saskatchewan. As a Principal Geotechnical Engineer , you'll leverage your established industry relationships, reputation, and expertise to develop new client…
Added 7 hours ago
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WSP in Canada
Victoria, BC
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Step into a senior technical leadership role delivering complex mine water and surface water projects across Western Canada. As a Senior Water Resources Engineer within our Mine Water &…
Added 7 hours ago
Digital Architect – Data - GOAPRDJP00000987
S M Software Solutions Inc
AB · Edmonton, AB
Full-time
Experience as a data architect, software architect, or senior data engineer, where the proposed resource’s focus has been collaborative work on and/or with cross-functional teams to create…
Added 7 hours ago
Digital Architect – Data - GOAPRDJP00000987
S M Software Solutions Inc
AB · Edmonton, AB
Full-time
Experience as a data architect, software architect, or senior data engineer, where the proposed resource’s focus has been collaborative work on and/or with cross-functional teams to create…
Added 7 hours ago
Senior Water Resources Engineer
WSP in Canada
AB · Edmonton, AB
Full-time
Step into a senior technical leadership role delivering complex mine water and surface water projects across Western Canada. As a Senior Water Resources Engineer within our Mine Water &…

HelloFresh

Senior Frontend Engineer, Conversions (f/m/x)

Toronto, ON, Canada

Pay: $130,000 - $150,000 CAD
Posting language: English
Posted: Sep 30, 2026

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Applications open in a new tab.

Original job description

S'more about the team

Conversions Tech empowers our meal brands to achieve ambitious growth targets through a seamless and high-performing conversion funnel. As a part of the Growth Alliance, we drive the next chapter of growth for HelloFresh group by powering marketing with advanced MarTech capabilities and product innovation. We focus on (re) acquisition, conversion optimization, and data-driven growth strategies.

As a Frontend Engineer in Conversions, you will build personalized web experiences that help users find the right path through our funnels. You will focus on tailoring our user journeys based on user intent, channel and campaign data, using React, Next.js and edge environments. You will integrate with our CMS, work with experimentation frameworks, and use AI powered tools like Cursor, Figma and Contentful MCPs to speed up design, development and testing workflows. You will collaborate with machine learning, product and design teams to deliver fast, relevant experiences. You will also play a key role in performance, keeping Core Web Vitals strong and ensuring our personalization layer remains reliable and fast across mobile and desktop. Above all, we want people who make the team stronger. Even if you do not meet every requirement, we would still like to hear from you.

Lettuce share what this role will be responsible for

At HelloFresh we are moving away from a model where software developers just execute tickets toward one where product engineers are trusted to own customer problems. A Product Engineer takes a problem, forms a point of view, validates it with customers and data, and ships it using AI as a force multiplier.

Build and maintain personalized landing pages and funnel steps using React, TypeScript and Next.js
Work across frontend and infra tasks, including Cloudflare Workers, cache rules and Vercel Edge functions
Integrate dynamic content and variations coming from our CMS
Implement and validate A/B tests with Statsig, ensuring clean tracking and test integrity
Ensure strong performance on mobile and desktop, focusing on Core Web Vitals and low latency personalization
Implement and monitor frontend performance and error tracing using tools like Sentry and Honeycomb
Work with SSR and modern rendering patterns in Next.js to balance performance, caching and personalization
Use AI tools to speed up development, UI building and content workflows
Work closely with product, machine learning and design teams to shape new personalized experiences
Own features end to end, from design to rollout, monitoring and iteration
Work beyond your specialization when the problem demands it. Your specialization is your anchor, not your boundary.
Operate what you build. You instrument, monitor, and improve your systems in production. Shipping is the beginning of the learning cycle, not the end.

Sound a-peeling? Here's what we're looking for

Hands-on experience working with AI tooling (e.g., Claude Code, Cursor, Copilot) beyond casual experimentation. You use AI agents every day. You have a practical sense of how the context you provide to AI tools shapes output quality, and how to set boundaries on AI-generated work.
You have product sense and are opinionated about what should be built and why, and you can back that opinion with data and user evidence.
Solid experience with React, TypeScript and modern frontend development, including strong debugging skills across frontend and infra logic
Hands on experience with Next.js and edge runtimes like Vercel Edge or Cloudflare Workers
Good understanding of caching strategies and how they affect personalization and performance
Experience with web performance and frontend monitoring, including Core Web Vitals, Sentry, Honeycomb or similar tools
Experience writing and maintaining tests at different levels, including unit, integration and end to end
Experience integrating with a CMS, for example Contentful or Builder.io
Experience with A/B testing frameworks (e.g. statsig, optimizely)
Familiarity with analytics platforms like GA4 or Snowplow
You take full ownership. You have a bias to ship. You finish the last twenty percent.

Let’s cut to the cheese, this is why you'll love it here

Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
RRSP Matching - Competitive RRSP matching program offered
Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
Family Benefits - A parental leave top-up program for expectant parents.
Growth & Development - We support your career progression and invest in your continued learning through experiences and initiatives owned by our dedicated L&D team
Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.

This is a posting for an existing vacancy. We are actively seeking to fill this position.

#ENGINEERING

Toronto, ON Pay Range

$130,000 - $150,000 CAD

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More about this job

Responsibilities

You will build and maintain personalized web experiences and conversion funnels using React, Next.js, and edge computing technologies. You will collaborate with cross-functional teams to implement A/B tests, optimize performance, and leverage AI tools to accelerate development workflows.

Requirements

The ideal candidate has solid experience with React, TypeScript, and modern frontend development, including familiarity with edge runtimes and performance monitoring tools. You should possess strong product sense, data-driven decision-making skills, and practical experience using AI agents for development.

Skills

React
TypeScript
Next.js
Frontend development
Cloudflare workers
Vercel edge
A/B testing
Core web vitals
Performance monitoring
Sentry
Honeycomb
Contentful
AI tooling
Data-driven growth
Web personalization
Debugging

Benefits

Box discount
Health benefits
Dental benefits
Health spending account
Headspace app access
Fitness membership discount
RRSP matching
Generous vacation
Paid time off
Parental leave top-up
Career development
Team socials

Visa sponsorship

Not detected in the job text

Keywords

React
TypeScript
Next.js
Frontend Engineering
Cloudflare Workers
Vercel Edge
A/B Testing
Statsig
Core Web Vitals
Sentry
Honeycomb
Contentful
AI Tooling
Cursor
Claude Code
Copilot
MarTech
Conversion Optimization
SSR
Performance Monitoring
Web Personalization
Growth Engineering
Product Engineering
Analytics
GA4
Snowplow
Figma
Edge Computing
Caching Strategies
User Journeys

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