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Added 8 mins ago
Staff Machine Learning Engineer
Twilio
ON
Join the team as Twilio’s next Staff Machine Learning Engineer on Twilio’s AI/ML Platform team.
Added 8 mins ago
AI Engineer, Data, AI and Analytics
WestJet Group
Calgary, AB
Added 8 mins ago
Senior Plant Process Engineer
ERCO Worldwide
Saskatoon, SK
ERCO Worldwide is looking for a Senior Plant Process Engineer to join our Saskatoon team! Under supervision of the Plant Manager, the Senior Plant Process Engineer monitors processes within…
Added 8 mins ago
PG
Full Stack Engineer
Pacer Group
Toronto, ON
- $55 to $58 CAD / hour
- Contract
Job Title: Senior Full Stack Developer - Java / Angular
Added 8 mins ago
S
Environmental Engineer
SMARTFOX
ON · Ontario, Canada
- $60,000 to $100,000 CAD / year
- Full-time
Environmental Engineer I (EIT) - 0-2 years : Field sampling, data analysis, report drafting, and design support, learning under a licensed mentor with a structured plan toward your P.Eng.
Added 8 mins ago
IG
Data Engineer
Insight Global
Toronto, ON
- $70 to $80 CAD / hour
- Contract
We are seeking a Data Engineer to support a large enterprise transformation focused on building data pipelines, integrating data, and migrating data workloads from on-premises environments…
Added 23 mins ago
A
Senior SDET
Air-tek
Toronto, ON
- Full-time
We’re looking for a Senior Software Development Engineer in Test (SDET) to build and improve the infrastructure that makes reliable, scalable testing possible.
Added 38 mins ago
M
Business Systems Analyst
Manulife
Toronto, ON · Waterloo, ON
- Full-time
5+ years proven track record as a Business System, or Technical Analyst, or as a Quality or Software Engineer.
Added 38 mins ago
M
Associate Applied AI Engineer – GenAI Systems
Manulife
Toronto, ON
- Full-time
Engineer features from structured and unstructured data and help ensure solutions remain robust as data evolves.
Added 38 mins ago
B
Sr. Azure DevOps Engineer-Banking
BeachHead
Toronto, ON
- Contract
Working with one of our top financial clients, this role calls for a Sr. Azure DevOps Engineer-Banking to modernize front-end architecture across a portfolio of Angular applications. You…
Added 38 mins ago
AI
Forward Deployed Engineer (Python/Pyspark Developer)
Apptoza Inc.
Toronto, ON
- Contract
We are looking for a senior Forward Deployed Engineer who combines production-grade software engineering, data engineering, AI application development, and client-facing consulting. You…
Added 53 mins ago
1
Marketing Technology Lead Developer
1-800-GOT-JUNK?
Vancouver, BC · Toronto, ON
- Full-time
Background: Profile of a Staff Engineer or Senior Full-Stack Web Developer with 5-8+ years of web development experience and a proven track record of supporting marketing initiatives in a…
Added 53 mins ago
S
Senior Software Engineer, Backend - Fraud Prevention
Sardine
Remote, Canada
- $180,000 to $206,000 CAD / year
- Full-time
- Remote
As a backend-focused Senior Software Engineer, you will play a pivotal role in designing, constructing, and maintaining APIs, services, and systems across our engineering team. This…
Added 1 hour ago
BB
Engineer, Cloud Operations
Bed Bath & Beyond
Brampton, ON
- Full-time
Sleep Country Canada is looking for a Junior Cloud Engineer to play a critical role in supporting day-to-day operations of the organization’s cloud infrastructure, helping ensure systems…
Added 1 hour ago
L
Forward Deployed Engineer
Leyton
Calgary, AB
- €30,000 to €50,000 EUR / year
- Full-time
As a Forward Deployed Engineer, you will work directly with business teams across different countries to identify opportunities, design solutions, build prototypes, and deliver AI-powered…
Added 1 hour ago
PG
Linux System Engineer
Pacer Group
Vancouver, BC
- $60 to $65 CAD / hour
- Contract
Job Title: Senior DevOps Engineer with Linux and HPC
Added 1 hour ago
IC
Sr. Java Deveoper
IT Connex
Toronto, ON · Greater Toronto Area, Canada
- Contract
Our client is seeking a Core Java Engineer with an expertise in big data processing, particularly within the TechFin industry. Candidate should have experience working with financial…
Added 1 hour ago
M
Staff Software Engineer, AI
Maple
Toronto, ON
- Full-time
We’re looking for a Staff Software Engineer, AI to own and ship the next generation of AI-powered healthcare experiences at Maple.
Added 1 hour ago
Senior Engineer, Geotechnical
Elk Valley Resources
Calgary, AB · Sparwood, BC
Reporting to the Manager, Geological Engineering, the Senior Engineer, Geotechnical is responsible for:
Added 1 hour ago
Junior Full stack Developer (Front End Focus)
Scotiabank
Toronto, ON
Technical understanding – as a standard Software Engineer there will be expectations that you are able to lead technical discussions, challenge design and strategy
Added 1 hour ago
C
Java Software Engineer
Collabera
Mississauga, ON
- $65 to $80 USD / hour
- Full-time
We are looking for a Senior Java Developer with 5 to 10+ years of experience in Java development. The candidate should have strong experience building distributed, service-oriented,…
Added 1 hour ago
EV
Senior Engineer, Geotechnical
Elk Valley Resources
Sparwood, BC
- Full-time
Reporting to the Manager, Geological Engineering, the Senior Engineer, Geotechnical is responsible for:
Added 1 hour ago
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Senior Full Stack Engineer
Viamo
Remote, Canada
- $100,000 to $140,000 CAD / year
- Full-time
- Remote
We are looking for a Senior Full Stack Engineer to join our growing, multinational team of engineers. We work passionately to improve the quality of life for people in lower and middle…
Added 1 hour ago
E
Project Manager, Transmission Projects
EPCOR
AB · Edmonton, Alberta
- Full-time
Professional Engineer (P. Eng) with B.Sc. in Electrical Engineering with Power System Engineering option (preferred) or equivalent P.L.(Eng.)
Added 1 hour ago
MT
Software Engineer
MVP Talent Corp
Calgary, AB
- $130,000 to $145,000 CAD / year
- Full-time
Full-Stack Developer using AI-Assisted Development Techniques

HelloFresh

Senior Frontend Engineer, Conversions (f/m/x)

Toronto, ON, Canada

$130,000 - $150,000 CAD

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Job details

Pay: $130,000 - $150,000 CAD
Posting language: English
Posted: Oct 26, 2026

Original job description

S'more about the team

Conversions Tech empowers our meal brands to achieve ambitious growth targets through a seamless and high-performing conversion funnel. As a part of the Growth Alliance, we drive the next chapter of growth for HelloFresh group by powering marketing with advanced MarTech capabilities and product innovation. We focus on (re) acquisition, conversion optimization, and data-driven growth strategies.

As a Frontend Engineer in Conversions, you will build personalized web experiences that help users find the right path through our funnels. You will focus on tailoring our user journeys based on user intent, channel and campaign data, using React, Next.js and edge environments. You will integrate with our CMS, work with experimentation frameworks, and use AI powered tools like Cursor, Figma and Contentful MCPs to speed up design, development and testing workflows. You will collaborate with machine learning, product and design teams to deliver fast, relevant experiences. You will also play a key role in performance, keeping Core Web Vitals strong and ensuring our personalization layer remains reliable and fast across mobile and desktop. Above all, we want people who make the team stronger. Even if you do not meet every requirement, we would still like to hear from you.

Lettuce share what this role will be responsible for

At HelloFresh we are moving away from a model where software developers just execute tickets toward one where product engineers are trusted to own customer problems. A Product Engineer takes a problem, forms a point of view, validates it with customers and data, and ships it using AI as a force multiplier.

Build and maintain personalized landing pages and funnel steps using React, TypeScript and Next.js
Work across frontend and infra tasks, including Cloudflare Workers, cache rules and Vercel Edge functions
Integrate dynamic content and variations coming from our CMS
Implement and validate A/B tests with Statsig, ensuring clean tracking and test integrity
Ensure strong performance on mobile and desktop, focusing on Core Web Vitals and low latency personalization
Implement and monitor frontend performance and error tracing using tools like Sentry and Honeycomb
Work with SSR and modern rendering patterns in Next.js to balance performance, caching and personalization
Use AI tools to speed up development, UI building and content workflows
Work closely with product, machine learning and design teams to shape new personalized experiences
Own features end to end, from design to rollout, monitoring and iteration
Work beyond your specialization when the problem demands it. Your specialization is your anchor, not your boundary.
Operate what you build. You instrument, monitor, and improve your systems in production. Shipping is the beginning of the learning cycle, not the end.

Sound a-peeling? Here's what we're looking for

Hands-on experience working with AI tooling (e.g., Claude Code, Cursor, Copilot) beyond casual experimentation. You use AI agents every day. You have a practical sense of how the context you provide to AI tools shapes output quality, and how to set boundaries on AI-generated work.
You have product sense and are opinionated about what should be built and why, and you can back that opinion with data and user evidence.
Solid experience with React, TypeScript and modern frontend development, including strong debugging skills across frontend and infra logic
Hands on experience with Next.js and edge runtimes like Vercel Edge or Cloudflare Workers
Good understanding of caching strategies and how they affect personalization and performance
Experience with web performance and frontend monitoring, including Core Web Vitals, Sentry, Honeycomb or similar tools
Experience writing and maintaining tests at different levels, including unit, integration and end to end
Experience integrating with a CMS, for example Contentful or Builder.io
Experience with A/B testing frameworks (e.g. statsig, optimizely)
Familiarity with analytics platforms like GA4 or Snowplow
You take full ownership. You have a bias to ship. You finish the last twenty percent.

Let’s cut to the cheese, this is why you'll love it here

Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
RRSP Matching - Competitive RRSP matching program offered
Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
Family Benefits - A parental leave top-up program for expectant parents.
Growth & Development - We support your career progression and invest in your continued learning through experiences and initiatives owned by our dedicated L&D team
Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.

This is a posting for an existing vacancy. We are actively seeking to fill this position.

#ENGINEERING

Toronto, ON Pay Range

$130,000 - $150,000 CAD

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More about this job

Responsibilities

You will build and maintain personalized web experiences and funnel steps using React, TypeScript, and Next.js while leveraging AI tools to accelerate development. You will also own features end-to-end, including performance monitoring, A/B testing, and collaborating with cross-functional teams to drive growth.

Requirements

The ideal candidate has solid experience with React, TypeScript, Next.js, and edge runtimes, along with a strong understanding of web performance and monitoring tools. You should possess product sense, experience with AI tooling, and the ability to own features from design through to production.

Skills

React
TypeScript
Next.js
Cloudflare Workers
Vercel Edge
A/B testing
Core Web Vitals
Performance monitoring
CMS integration
AI tooling
Product engineering
Data-driven growth
Frontend architecture
Debugging
Caching strategies
User experience

Benefits

Box discount
Health and dental benefits
Health spending account
Headspace app access
Fitness membership discount
RRSP matching
Generous vacation and PTO
Parental leave top-up
Career development and learning initiatives

Visa sponsorship

Not detected in the job text

Keywords

React
TypeScript
Next.js
Cloudflare Workers
Vercel Edge
Core Web Vitals
Sentry
Honeycomb
Contentful
Statsig
A/B Testing
AI Agents
Cursor
Figma
Frontend Engineering
Product Engineering
SSR
Caching
Performance Monitoring
Growth Marketing
MarTech
Web Development
Infrastructure
User Journeys
Data-driven
Full-stack mindset
Production monitoring
Agile
Conversion Optimization
Landing Pages

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