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RQ11744 - UX Designer - Senior
Maarut
Toronto, ON
- Contract
accessibility specialists, and testers, the Senior UX Designer translates
Added 3 mins ago
TA
Senior Director, Marketing & Communications
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Dorval, QC
- Full-time
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Added 17 mins ago
Senior Manager, Community Affairs - Alberta
Bell
Calgary, AB
To support this ambitious growth, we are seeking a Senior Manager, Community Affairs, to serve as Bell AI Fabric's strategic representative in the communities where we develop, construct,…
Added 32 mins ago
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Sr. Manager, Artificial Intelligence 1
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Consultant
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Bilingual Commercial / Leasing Paralegal Ottawa or Toronto, Cieslok Group
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Added 33 mins ago
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Director, External Relations (Permanent, Full-Time)
SkilledTradesBC
Richmond, BC
- Full-time
…communications initiatives - including events, newsletters, internal web content, email campaigns, and advertising. In addition, the role is accountable for establishing key performance…
Added 33 mins ago
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General Manager / Head of Vision Care Canada
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Toronto, ON
- Full-time
5+ years of progressive senior leadership experience in general management, commercial leadership, country management or business unit leadership, ideally with full P&L accountability.
Added 48 mins ago
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Sr. Director Global Commercial - Defense
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Ottawa, ON · DEW Engineering Ottawa
- Full-time
DEW is seeking a senior commercial leader responsible for identifying, developing, and executing growth strategies for all DEW Engineering's markets, with accountability for strategic…
Added 1 hour ago
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Director of Marketing
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Added 1 hour ago
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Counsel (Finance & AI Innovation)
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- Full-time
The position serves as transactional legal advisor to senior management and front-line business units, manages external counsel relationships, and bridges U.S., Canadian and international…
Added 1 hour ago
TO
Project Manager, External Engagement
Town of Oakville
Oakville, ON
- Full-time
Establish and maintain effective two-way communication between interested parties , the project team, Town departments, senior management and members of Council.
Added 1 hour ago
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Administrative Assistance, Grid Operations and Transformation
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AB · Edmonton, Alberta
- Full-time
Site designer/developer/owner for SharePoint online & teams’ sites. This includes designing and developing the sites to be functional, user friendly, and engaging to staff, and the ongoing…
Added 1 hour ago
Senior Manager Enterprise Brand Strategy
Purolator
ON · Mississauga, ON
This is one of Purolator's most strategic marketing leadership roles.As Senior Manager, Brand + Strategy, you will shape the future of one of Canada's most recognized brands by leading…
Added 1 hour ago
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Senior Designer, Design Systems
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Toronto, ON · BMOPLACE
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Added 1 hour ago
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Talent Management Coordinator (12 Months)
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Vancouver, BC · Greater Vancouver, BC
- $68,000 to $84,000 CAD / year
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Added 1 hour ago
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Product Marketing Manager
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You will own and evolve our product positioning, messaging, go-to-market strategy, sales enablement, content, and event programs.
Added 2 hours ago
Senior Frontend Engineer, Conversions (f/m/x)
HelloFresh
Toronto, ON
Integrate dynamic content and variations coming from our CMS
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Added 2 hours ago
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IT Technology Acquisition Specialist
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Calgary, AB
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Software Dev Engineer, Pricing Shared Platform
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Added 2 hours ago
Software Dev Engineer, Pricing Shared Platform
Amazon
Vancouver, BC
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Added 2 hours ago
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RQ00811 – Software Developer – Full Stack – Senior
S M Software Solutions Inc
Toronto, ON
- Full-time
We are seeking a Senior Full Stack Software Developer with extensive hands-on experience in Java, Spring Boot, REST APIs, HAPI FHIR, NextGen Connect (Mirth), HL7 v2, ReactJS, and healthcare…
Added 2 hours ago
Technical Documentation Manager
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Establish and monitor performance metrics and reporting processes to measure documentation quality, efficiency, content reuse, publication timelines, and overall departmental effectiveness.
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Business Architecture Consultant - Marketing
Maarut
Montréal-Est, QC · Montreal East, Quebec
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The mandate is seeking a senior business architect for the

HelloFresh

Senior Frontend Engineer, Conversions (f/m/x)

Toronto, ON, Canada

$130,000 - $150,000 CAD

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Job details

Pay: $130,000 - $150,000 CAD
Posting language: English
Posted: Oct 26, 2026

Original job description

S'more about the team

Conversions Tech empowers our meal brands to achieve ambitious growth targets through a seamless and high-performing conversion funnel. As a part of the Growth Alliance, we drive the next chapter of growth for HelloFresh group by powering marketing with advanced MarTech capabilities and product innovation. We focus on (re) acquisition, conversion optimization, and data-driven growth strategies.

As a Frontend Engineer in Conversions, you will build personalized web experiences that help users find the right path through our funnels. You will focus on tailoring our user journeys based on user intent, channel and campaign data, using React, Next.js and edge environments. You will integrate with our CMS, work with experimentation frameworks, and use AI powered tools like Cursor, Figma and Contentful MCPs to speed up design, development and testing workflows. You will collaborate with machine learning, product and design teams to deliver fast, relevant experiences. You will also play a key role in performance, keeping Core Web Vitals strong and ensuring our personalization layer remains reliable and fast across mobile and desktop. Above all, we want people who make the team stronger. Even if you do not meet every requirement, we would still like to hear from you.

Lettuce share what this role will be responsible for

At HelloFresh we are moving away from a model where software developers just execute tickets toward one where product engineers are trusted to own customer problems. A Product Engineer takes a problem, forms a point of view, validates it with customers and data, and ships it using AI as a force multiplier.

Build and maintain personalized landing pages and funnel steps using React, TypeScript and Next.js
Work across frontend and infra tasks, including Cloudflare Workers, cache rules and Vercel Edge functions
Integrate dynamic content and variations coming from our CMS
Implement and validate A/B tests with Statsig, ensuring clean tracking and test integrity
Ensure strong performance on mobile and desktop, focusing on Core Web Vitals and low latency personalization
Implement and monitor frontend performance and error tracing using tools like Sentry and Honeycomb
Work with SSR and modern rendering patterns in Next.js to balance performance, caching and personalization
Use AI tools to speed up development, UI building and content workflows
Work closely with product, machine learning and design teams to shape new personalized experiences
Own features end to end, from design to rollout, monitoring and iteration
Work beyond your specialization when the problem demands it. Your specialization is your anchor, not your boundary.
Operate what you build. You instrument, monitor, and improve your systems in production. Shipping is the beginning of the learning cycle, not the end.

Sound a-peeling? Here's what we're looking for

Hands-on experience working with AI tooling (e.g., Claude Code, Cursor, Copilot) beyond casual experimentation. You use AI agents every day. You have a practical sense of how the context you provide to AI tools shapes output quality, and how to set boundaries on AI-generated work.
You have product sense and are opinionated about what should be built and why, and you can back that opinion with data and user evidence.
Solid experience with React, TypeScript and modern frontend development, including strong debugging skills across frontend and infra logic
Hands on experience with Next.js and edge runtimes like Vercel Edge or Cloudflare Workers
Good understanding of caching strategies and how they affect personalization and performance
Experience with web performance and frontend monitoring, including Core Web Vitals, Sentry, Honeycomb or similar tools
Experience writing and maintaining tests at different levels, including unit, integration and end to end
Experience integrating with a CMS, for example Contentful or Builder.io
Experience with A/B testing frameworks (e.g. statsig, optimizely)
Familiarity with analytics platforms like GA4 or Snowplow
You take full ownership. You have a bias to ship. You finish the last twenty percent.

Let’s cut to the cheese, this is why you'll love it here

Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
RRSP Matching - Competitive RRSP matching program offered
Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
Family Benefits - A parental leave top-up program for expectant parents.
Growth & Development - We support your career progression and invest in your continued learning through experiences and initiatives owned by our dedicated L&D team
Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.

This is a posting for an existing vacancy. We are actively seeking to fill this position.

#ENGINEERING

Toronto, ON Pay Range

$130,000 - $150,000 CAD

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More about this job

Responsibilities

You will build and maintain personalized web experiences and funnel steps using React, TypeScript, and Next.js while leveraging AI tools to accelerate development. You will also own features end-to-end, including performance monitoring, A/B testing, and collaborating with cross-functional teams to drive growth.

Requirements

The ideal candidate has solid experience with React, TypeScript, Next.js, and edge runtimes, along with a strong understanding of web performance and monitoring tools. You should possess product sense, experience with AI tooling, and the ability to own features from design through to production.

Skills

React
TypeScript
Next.js
Cloudflare Workers
Vercel Edge
A/B testing
Core Web Vitals
Performance monitoring
CMS integration
AI tooling
Product engineering
Data-driven growth
Frontend architecture
Debugging
Caching strategies
User experience

Benefits

Box discount
Health and dental benefits
Health spending account
Headspace app access
Fitness membership discount
RRSP matching
Generous vacation and PTO
Parental leave top-up
Career development and learning initiatives

Visa sponsorship

Not detected in the job text

Keywords

React
TypeScript
Next.js
Cloudflare Workers
Vercel Edge
Core Web Vitals
Sentry
Honeycomb
Contentful
Statsig
A/B Testing
AI Agents
Cursor
Figma
Frontend Engineering
Product Engineering
SSR
Caching
Performance Monitoring
Growth Marketing
MarTech
Web Development
Infrastructure
User Journeys
Data-driven
Full-stack mindset
Production monitoring
Agile
Conversion Optimization
Landing Pages

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